TGS: Japanese online games do not have a sense of existence because it was too successful before

Video games September 16 13 o'clock in the afternoon-15, the Tokyo Video game Exhibition International Conference, the Asian Games Business Forum officially held, from China, Taiwan, Korea, Japan, eight of the elite gaming industry attended the forum. Left: Shanda Games vice President Chandonghai, Tencent Interactive entertainment business system Vice President Wangbo, Game Orange CEO Liubu, Music Technology CEO Hu Jinlong, Nexon Company CEO Xu Xian (Seo Min), NHN company CEO Wook Jeong, Capcom President Haruhiro Tsujimoto, Enix president and Tian a grand game vice President Chandonghai, Tencent Interactive entertainment business system Vice President Wangbo, Game Orange CEO Liubu, Lego Technology CEO Hu Jinlong, Nexon Company CEO Xu Xian (Seo Min), NHN company CEO Wook　　Jeong, Capcom President Haruhiro Tsujimoto, President Enix and Tianyang attended the meeting to discuss the current situation of the game market and the future of the global business partners, intellectual property rights, talent protection and game platform, technology trends and other topics. Zosheng on behalf of Tencent on behalf of the right of the orange on behalf of the Japanese online games do not exist because of the previous too successful in the analysis of the game industry in the form of Asian countries, most of the participants are optimistic about the Chinese market, in referring to the recent downturn in Japan, the South Korean two companies, the Only means that Japan's game prospects are still worth looking forward to, and in the game Orange CEO Liubu speaking, the language is amazing, Liu collectively, although in the host and mobile platform field, the status of Japan is no doubt, but in the field of PC games, the Japanese online games industry no sense of existence. Wangbo, vice president of Tencent Interactive Entertainment, in a subsequent speech, to Liubu's speech elaborated his opinion, he thinks, the Japanese swims the reason the present progress is not ideal, is because before has done too successfully, does not have the very big user experience improvement situation, has no reason to try the online game, the input aspect inevitably lags behind.　　And if the direction of the future is clearly set for online games, and other companies to join the commercialization of online games elements, then, the success of the Japanese online games will still be in sight. Take a photo after the meeting select a local partner to share mutual trust the meeting then discussed the issue of how to select partners in overseas markets, and the participants said that it was essential to work with local companies for language, culture and other reasons.　　When it comes to how to choose partners, the participants ' cognition is very unified, mutual trust, common goal, interest appeal and so on are all important factors in choosing partners.　　SE president and Tianyang said that the Chinese government's trends, business practices and so on are not very consistent with Japan, which also led to SE's choice of partners in China, Capcom president said the deep understanding of the game in the local expansion is very important. NHN and Nexon also sharedTheir experience in foreign markets, player community management, etc.　　Game Orange CEO Liubu the partner described as a brotherhood, Tencent Interactive Entertainment vice President Wangbo laughed at the two as a relationship between husband and wife more appropriate, and shared a partner before and after the relevant experience.　　The most important factor of the future new platform the moderator then asked questions about the future development of new platforms and services for their companies, such as smartphone, SNS and trends. Tencent Interactive Entertainment Vice President Wangbo said that with mobile performance, as well as the iphone, ipad and other devices, the development of this business conditions are available, users use mobile devices to play games more time.　　Second, the growth of light and leisure content, such as students, housewives and other traditional gaming industries can not be covered by users, through the light and casual games to attract them to become game users, the expansion of the user is also relatively easy.　　The CEO of NHN said that there could be competition between mobile phones and PCs, and that a new game model could be created.　　Nexonceo said, although South Korea's online game development is relatively early, but still in Japan, most developers are primary school to play Super Mario and other Japanese games, to grow up to the enthusiasm of the game into development, hoping to develop new things.　　Game Orange CEO Liubu said, the product itself lightweight, leisure may be the trend, but the core of the game "pure, fun" will not change.　　Capcom president said that before doing the product, there is no service concept, sold after the end, to consider the introduction of service concept; Tianyang says smartphones and SNS are new drivers of the gaming industry's development. At the end of the meeting by the guests to conclude the speech, each of the bosses have expressed a lot of benefits, the host and Tianyang said, the previous contact with Europe and the United States, and the Japanese game industry and Asia, the relationship between the relatively weak, in the future to strengthen communication and exchanges with Asian countries. (Edit/Zhang Xing)