The 999-dollar cool F2 has sparked a recent round of booking and buying spree

999 Yuan Cool pie great god F2 in the recent initiation of a round of booking to buy the tide, only in the QQ space on the number of appointments reached 3,784,925 people. Coincidentally, QQ space before the creation of a series of social marketing brilliant figure: June 5 Cool Send the great god note in the QQ space exclusive appointment, June 11 12:00 Noon, the official sale, 300,000 cool big God note quickly sold out; August 12 noon 12 o'clock, Red Rice mobile phone in the QQ space exclusive debut, open purchase of the first second there are more than 148,000 users click to buy, 100,000 sets of red meter mobile phone in 1 minutes 30 seconds snapped.

In the F2 of the great God of cool, the cool faction selected a number of social platforms synchronized, the results show that its QQ space is almost five times times the total number of appointments to other social platforms. QQ Space is a social platform based on strong social relations, and has the natural ability to start and present. Because of the accumulation of 9 of years of semi-closed social relationships, QQ space is a large market with large data of the pure platform, so many businesses began to aim at the QQ space business value, but the QQ space to choose a partner is very cautious, because of excessive commercial development and endless advertising harassment, it is inevitable to the QQ space users caused bad impression. From the red m phone to the video TV, can be seen in the QQ space operation team to find the cooperation of the project has a very obvious topic, QQ space operators have said that QQ space to choose which partner, mainly by the user to decide, users in the QQ space to forward which product most, for which product comments the most popular, This will be as a QQ space to choose the important basis for business cooperation, or choose a poor, cost-effective and not high upset products, social media word-of-mouth effect can not be fully played. And like the red-meter mobile phone, cool send the great god note, music and video tv such a very typical topic-type products, it is very suitable for the QQ space to do pre-sale activities, the user's high participation and consumption of heat, also proved the QQ space and 3C popular digital products fit.

And as the Internet giants have implemented the open platform strategy, the large data mining of consumer habits and potential consumers becomes extremely important. QQ space has a large number of users to consume and discuss the traces of products, so for the QQ space of large data mining, one can very clearly see the QQ space users of what price and category of the most interesting products, on the other hand can also see their future product expectations and the desire to focus on where, With the former can know what users want to buy now, and the use of in-depth analysis can be informed of the future consumption trend of consumers, for businesses, it is not simple sales channels so simple, QQ space can help them achieve the real goal of accurate large data marketing.

From the QQ space to the user comments, forwarding the popularity of mobile phones, the price of more than 5000 yuan of Apple IPhone6 and 1999 Yuan Millet 4 are in the forefront, so as long as enough to have a selling point and topic, in fact, the high price products are entirely possible in the QQ space platform to be hot. The author thinks that as a public strong relation platform, QQ space user's consumption ability, IS has the very strong elasticity and the potential.

With the help of QQ space such a social platform, 3C digital products can use the word of mouth effect to obtain a wider spread effect, the second is to use Tencent QQ space behind the payment system, and have the desire to buy users to reach a straight line of association, quickly and effectively promote sales. But I think the true value of QQ space has not been fully tapped, that is the deep demand for different users of the excavation, such as the male users in the evaluation of a mobile phone, what is the most important, such as users in different areas of the sensitivity of 4G what is the difference between the users of the region is not sensitive to price but more attention to appearance. These are the most valuable information to the business, in fact, can be a vast space in the QQ space pictures and messages to obtain accurate answers. In the mobile internet age, products and information channels and pipelines due to the increase in the number of participants devalued, but based on these pipelines and derived from the large data marketing, will give businesses to accurately capture user needs, to spy on the role of future business opportunities.