The best production line is to produce the best milk powder.

The melamine incident highlights not only the problems of some enterprises, but the whole industry and the whole industry chain, to reconstruct a healthy and safe industrial chain to ensure the production of healthy and safe milk. Earlier this month, at the 2009 Global Dairy Farming Alliance Hohhot Forum, China Dairy Industry Association chairman Song Kungang announced loudly: China will release the dairy product quality safety standard in the second half of this year. "This dairy quality safety standard work, proposed to form 96 dairy quality safety standards, including 15 product standards, 4 production specifications, 63 physical and chemical testing methods, 14 microbiological test methods, these standards will be released in the second half of this year."　　"Dairy quality safety standards will be released in the second half of the news, is tantamount to a slow recovery in China's dairy industry injected a dose of strong heart needles."　　China's dairy industry is expected to recover to 90% by the end of the year, according to the China Dairy Association. The US market research firm Nielsen recently reported that although Chinese dairy sales plummeted after the melamine incident, the demand has decided to revive the dairy industry, which will flourish this year. The global Federation of Dairy Farmers, Mr Prince, said in Hohhot that with the rebound in energy prices after the financial crisis, dairy prices would rebound and the milk industry would become more profitable.　　The revival of China's dairy industry means the Chinese dairy market has reopened the Nuggets ' doors. Three dairy giants lead the industry to a full recovery according to Reuters, Liu Weishing, president of Mengniu Dairy Co., said on the sidelines of an industry meeting that sales have now rebounded to about 70% per cent before the dairy crisis.　　It is expected to turn a profit this year to achieve net profits of 700 million to 800 million yuan. Once, in 2008, the milk industry three giants at the same time the news shook the industry: Mengniu lost as much as 948.6 million yuan, bright milk loss of 2 8.6 billion yuan, and Yili Dairy Annual report shows a loss of up to 1.687 billion yuan. In the case of melamine, the former founder of Dairy growth myth has become the target of the dairy industry: The melamine incident followed by an O M P false alarm.　　But after a year of efforts to operate, Mengniu's performance finally ushered in a bright color. And a C Nielsen data also shows: According to the brand advantage and the high safety Index, in the first quarter of 2009 years, Yili's major product line growth is higher than the industry average. Among them, Yili ordinary pure milk sales growth rate faster than the industry 6.1%; Yili golden milk, nutrition, such as milk and other high-end milk sales faster than the industry 10.4%; Yili high calcium milk, low fat milk and other functional pure milk rose the most fierce, sales growth faster than the industry 25.8%. The results of infant milk powder in yili are more outstanding,　　Sales in the first quarter was twice times the same period last year, up 113% Year-on-year, not only in the domestic brand sales leading, but also the foreign brand dumped in the back. The growth of leading enterprises directly led to the benign recovery of the whole industry.　　Coupled with successive government policy support for the industry, the first quarter of this year into a troubled milk source problem and the problem of slaughtering cows, slowly eased. From national statisticsBureau's data show that 2009 1 to March, the national scale of dairy enterprises above the total industrial output value of 354.200 million yuan, an increase of 5.53%. Dairy production 436, 90,000 tons, the increase of 3 tons, liquid milk production 28% ton, increased 3.7 million. 3; Milk powder production 8%. 21 Tons,　　Rose 21%. Dairy safety standards: from the industrial chain to start the melamine incident, so that the Chinese dairy industry to recognize the chaos of the industrial chain, China's dairy industry will be a deadly threat.　　The self-improvement of the dairy enterprises will inject safety strength and vigor into the perfection of the industrial chain. This effort will bring financial challenges to the dairy industry: according to the data shows that the upstream of the industry dominated by the free-range households, the total amount of money invested in the dairy cattle in the past few years is as high as more than 100 billion yuan, and as at the end of February 2009, the total assets of China's dairy enterprises are only 91 billion　　Excluding the net assets of liabilities is only 39 billion yuan, the construction of upstream milk source is not enough if only by the investment and construction of large-scale enterprises.　　Dairy industry chain involves a number of links, up to grass, cattle, down to production, logistics, to promote employment, stimulate consumption, to deal with the impact of financial crisis, have a realistic significance. June 1 to 2nd, at the 2009 Global Dairy Farming Alliance Hohhot Forum, China Dairy Industry Association chairman Song Kungang announced loudly: China will release the dairy product quality safety standard in the second half of this year. "This dairy quality safety standard work, proposed to form 96 dairy quality safety standards, including 15 product standards, 4 production specifications, 63 physical and chemical testing methods, 14 microbiological test methods, these standards will be released in the second half of this year." "Some analysts believe that the message in song, the key component of the new standard, is" 15 product standards, 4 production specifications.　　The top 19 of the 96 dairy quality safety standards are the most important. Song Kungang said: "The Ministry of Health will organize the dairy standards to clean up, and began to carry out the national quality and safety standards of development work."　　"It's not just cleanup, it's more about perfection and execution." Production safety and quality assurance of fresh milk acceptance and pretreatment of raw milk, quality standard and quality control of dairy products, establishment and implementation of dairy products H A c C P system, hygienic safety and quality assurance of dairy products storage and sale process, quality control of dairy warehousing and transportation, product traceability and recall system,　　The composition and nature of milk, the production of a variety of milk products, and so on, every step of the dairy link, can be very dangerous. Song Kungang, chairman of China Dairy Industry Association, has said that infant formula is the most stringent quality in all milk products, the highest technical content of the species. The melamine incident and subsequent "suspected melamine incidents" have occurred in the area of child formula milk. Some experts pointed out that China's dairy formulations, especially infant formula formula, although the same as the international standard set is basically the same, but in terms of quantity, category, Variety and technologyThere is a big gap between the indicators and international standards.　　At present, domestic infant formula and "foreign milk powder" gap more reflected in the brand, domestic milk powder needs to be more stable quality standards and more sophisticated marketing skills to win more consumer recognition.　　Industry dilemma: Low-end slaughter high-end lack of a U.S. into Chinese milk powder business General manager thinks, the World dairy industry development to now, China dairy production line, has the world's best machine. The Chinese market is huge, and in the next 10-20 years, the size of the Chinese dairy market is likely to grow from more than 30 million tonnes now to 70 million to 80 million tonnes.　　But the expansion of profit-and-benefit awareness among businessmen and businesses is an unexpected factor, making it not guaranteed to produce the best formula even with the best assembly lines. The melamine incident highlights not only the problems of certain enterprises or individuals, but the whole industrial chain. Only a healthy and safe industrial chain can produce healthy and safe milk. In the past year, there has been a growing outcry over the establishment of a new industry safety standard and the establishment of an effective gatekeeper mechanism. And the following problems are urgently needed to solve the new standards: raw milk, dairy products are uneven quality, China's current 80% is hand-milking, and the self-employed do not pay attention to the current situation of dairy disease prevention and control still exist.　　Even in the main raw milk production areas using mechanical milking equipment, but there is still a low level of management, equipment can not be timely cleaning and other issues. The original milk bacteria exceed the standard, the antibiotic content is too high and so on outstanding.　　Raw milk production of poor hygiene conditions, high number of bacteria, more impurities.　　The State promulgated the quality of health standards lag, and subordinate to different departments, involving less indicators, detection methods behind, far behind the current food safety requirements. Small scale enterprises, equipment manufacturing technology behind.　　At present, the dairy machinery imports accounted for 50%, the domestic dairy machinery tertiary degree is low, the matching is poor, especially the general key machinery, centrifuge and dairy separation machinery and foreign gap is big, breed little, performance is poor. Product structure is not reasonable, dairy varieties are few. According to statistics, the European development of dairy varieties accounted for the world's new varieties of dairy products 72%. In China, milk production is about 29%, the yield of cream is very small, and most of the raw milk is converted to u H T (normal temperature milk). In liquid milk, 2007 U H t consumption accounted for 63%, pasteurized fresh milk accounted for 20%, yogurt accounted for 17%. Accordingly, the 2008 U TH, pap and yoghurt consumption were about 9.6 million, 3.06 million and 2.57 million tonnes respectively.　　and cheese such products are in foreign countries are bulk products, in the domestic basic production, especially deep-processing, High-tech and high value-added products less. The problem of the control of milk source, in the formulation of new standards or will become a very important part of strict constraints. "Because milk is a high-protein natural nutrients, the retail environment, milking environment, milking methods, storage equipment, transport methods are difficult to ensure the quality of milk." For dairy enterprises, the upstream raw milk resources management in the blind zone, and the milk receiving station is the management of the brokenPoint。　　"Industry experts pointed to the crux of the problem.　　The establishment of new standards, or can be under harsh requirements, the elimination of some of the dairy industry in the bad and unqualified enterprises.　　Not long ago, in Guangdong Province, a dairy product spot check operation, found that there are still unqualified products appear: to reflect the quality of milk powder and dairy products are important indicators of protein content does not conform to the product express indicators, labeled as "So-and-so a Dairy Co., Ltd." "Original sour Milk", detected with "Anne Sai Honey" additive but not marked. In response to these problems, industry analysts said, "the hope that the new standards can be a practical solution to the problem, a country with thousands of milk companies, is unthinkable, in the United States such a large number of dairy consumption in countries, only a few dairy companies."　　And a recently signed article by the People's Daily, said: If not eradicate some enterprises "only pick fruit not tree" mode of development, will lead to the dairy industry can not get out of the dilemma. The development of new standards may allow the dairy industry experiencing the melamine crisis to return to the starting line.　　And the big Three dairy giants are already starting to start. "However, we can not just because 2009 years ago the beginning of the dairy industry recovery, and the second half of the introduction of the dairy industry standards, blindly complacent about the prospects of the dairy industry." China's dairy industry is still in the Warring States period. We must be wary of forgetting, but also beware of sadness from joy.　　"An industry veteran who asked not to be named.　　Link out of the low tide dairy giant recycling industry chain Mengniu According to Mengniu Group Vice President Liao Haibo introduced: Mengniu invested 1.2 billion yuan into the High-tech Dairy Research Institute will become the important driving force for the continued growth of Mengniu, at the same time Mengniu has cooperated in building 9个万 above the head of the Super Ranch. Yili gradually promoted the "Milk Union" model by building pastures, cooperating pastures and large pasture parks. The construction of the production of fresh milk, seed breeding, pasture cultivation, science and technology training as one of the large-scale intensive organic demonstration pasture.　　Yili also cooperates with Inner Mongolia Milk Union Technology Co., Ltd. and the TUMD Zuoqi government to build 20 dairy farms, most of which will be put into use this year. Bright Bright Dairy intends to invest nearly 50 million yuan in the Pasture Continuous improvement Program. Bright Dairy is implementing a "pasture thousand" standardized management method on its own pasture, on the basis of its own pasture, and will further expand to cooperative pasture, and then advance to the farming community ranch where leasing is contracted.　　At present, the national milk source structure of bright milk by the scale pasture, contracted lease of the farming community composed of farms, of which the light of the self-employed 21, the scale of cooperation in nearly 500 pasture, the rest is the community and concentrated milking. Special articles: Our correspondent Ganghwa intern Zhang Yiqi Special Comics: Chen Ting Thematic cartography: Huang Jing