The biggest bottleneck of China's animation industry is that the whole industry chain has not been

Absrtact: Japan's largest comic publishing group, the first to appear in the Ninth China International Animation Game Expo, attracted by a large number of fans. Japan's animation industry, before the Internet flourished has developed mature, and China's animation industry in the initial stage was

Japan's largest comic publishing group set the British Society for the first time in the Ninth China International Animation Game Expo, attracted by a large number of fans.

"Japan's animation industry, before the internet boom has developed mature, and China's animation industry in the initial stage of the impact of the Internet." "Exclusive agent of the British Society of China's copyright of the Rollover Animation Culture Co., Ltd. (hereinafter referred to as" rollover animation ") CEO Shenhao said that China's animation industry will not experience with the Internet exclusion, antagonism of the development phase, if the attitude of integration and development of both, both opportunities and challenges.

Shenhao is regarded as the "spokesperson" of the British society in the Chinese market, he said in an interview that the animation industry can be divided into comics, animation, games, around four parts of the merchandise, the biggest bottleneck of China's animation industry is the entire industrial chain has not been through.

"In Japan and South Korea and other countries this four links are mutual through, about 80% of the animation adapted from best-selling comics, and 70% of the game adapted from the popular animated cartoons." Shenhao said, because four link user group height coincide, get through the whole industry chain is very necessary. "It is like inviting a star to make a movie, which can guarantee a certain audience group, thus making the investment risk greatly reduced." ”

Shenhao that the entire animation industry chain, not only has a great industrial imagination space, but also the animation industry and the Internet and mobile Internet integration premise.

How to get through? Taking the development of the British society in China as an example, 2003 years later, set the British society authorized to turn over the animation in the domestic publication of a variety of booklets; in May 2011, through the authorization of the animation in the "Qianjiang Evening News" published "The King of the Sea", and opened to allow its cartoons published on the newspaper platform precedent; earlier this year, With Tencent to reach a cooperation agreement, the first award of its high-quality comic book electronic copyright.

At the same time, Tencent games and generations of cooperation, the famous cartoon "Naruto" adapted into the online games "Naruto online." And the generation of games very early in Japan to acquire a set of British society animation game adaptation rights.

Shenhao that, now, there are more and more literary websites, game companies and animation companies to cooperate, which is in line with the development of the entire industry law. The future of the entire industry chain through, comics, animation, games, surrounding goods can form interactive and mutually beneficial development model, animation industry will also appear several big leading enterprises.