The business logic of Shi Yuzhu of giant transformation

1999 ~2009 years, after several ups and downs, Charles Zhang, Chen, Ding Lei, MA and other young business stars created the Internet industry Golden Decade. In the financial cold wave This is in the prime of the industry exceptionally strong, and grow a complex and huge root system, constantly occupy every inch of land.　　When the power source of the continuous expansion is nearly exhausted, the new incentive mechanism comes into being, or the reform of the system of ownership makes the Nonse Dorau, or the new round of the gold-sucking boom--with only one purpose, the Internet is completing the transformation from technology company to Operation Platform, on which full imagination can be done　　June 16, 2009 14:30, Shanghai Cao ' an original development zone of the giant Network (NYSE.GA) Headquarters 2nd Building Large Conference room, Shi Yuzhu and the other 10 senior executives of the Giants met together to discuss the reform of the project system after some refinement problems. For the past three months, the idea of the giant's network, the most important reform since its inception, is brewing in this boardroom and is quickly put into action.　　To this day, almost all the developers of the Giants network have been involved in the reform. "The idea of property reform is proposed by the people below, but the boss is bolder and more resolute than anyone else." "Giant Network Journey Division general manager Guixe to" China Business newspaper reporter said.　　Inside the giant network, people around them like to call Shi Yuzhu "Boss". The enthusiasm of the shares in response to the reform, Guixe in the mobilization of their own team when he said that the success of the giant network of the IPO has created a group of rich. But for the employees who came into the company after the listing, no such conditions have been established.　　This project company system reform is giant Network's second pioneering work, the project operation success, the company also will push the project company to split the listing, this is a rare opportunity for the staff. Just beginning to announce the idea of reform within the team, Guixe described his team members as "a little confused" when they heard the news.　　For the developers accustomed to fixed wages and bonuses, it is not clear that such a reform for their own advantages and disadvantages, which also makes the day of the meeting some of the taste of silence. But by the next day, employees had already found Guixe with their savings, asking for a stake in the new company.　　According to the giant network plan, the new project was split into a new company, the Giants network and the team accounted for 51% and 49% of the shares. The specific way is that each team according to their own needs, set a new company's registered capital, team members according to the proportion of their own pocket, take up 49% of the registered capital to buy their own shares. After the successful development of the game, unified to the giant network operation. The giant network will return the game revenue, in a certain proportion to the project company. "The rate of return is referenced by industry standards. "When team members ' entrepreneurial passions are ignited, the amount of registered capital for the new company starts to Guixe headaches." "If the actual amount of money reported by the brothers is higher than it was previously conceived," he said. "Guixe decided to suspend the increase after a few additional funds to the new companyCapital, the company's registered capital control in 5 million ~600 million.　　For employees, the less money they invest, the less investment risk they face. The situation was clearly unexpected. Shi Yuzhu at the meeting speech also began to be mobilized into cold water. He kept telling the team responsible for the increase, "your project is risky and cannot be blindly invested so much."　　"[Page] the radical catalyst for the company's property reform, Shi Yuzhu is not the first to come up with planning, but it is the reform of the most" radical "catalyst. In late March 2009, a high-level meeting of giant networks, someone tentatively put forward an idea, asked the giant can not try to give the research and development team some equity, to stabilize the research and development team. Shi Yuzhu on the spot, said to do on the strength of greater, set up the project company, by research and development personnel shareholding. Shi Yuzhu originally proposed the plan, is the research and development personnel shareholding ratio is bigger the better.　　He has only one condition, that is, after the successful development of the game, only the giant network operation. This time round the bottom of the people can't sit down. If the research and development team is allowed to hold a stake, without a 49% cap, the risk of stripping out giant networks is likely to emerge when the project company matures.　　The heads of the teams then bumped into each other and decided that the giant's network would hold a 51% stake, keeping the holding right. This incentive mechanism in the Shi Yuzhu operation of the brain platinum also used, but at that time the incentive to face the target is the marketing team. At that time, the giant formed a set of assessment system, with the assessment of sales, input-output ratio and other complex assessment indicators. There is also a series of security assessment mechanism, some branch managers to do a few years, the results unexpectedly is negative, owed the company money.　　Although the form of different, but also embodies the Shi Yuzhu's business logic, the team does not work hard, do not work hard to get the money, but also owed the company money, and even the company will be eliminated. For the giant network of employees, this time their own investment is also a risk, this Guixe also do not mince. He said that if all the company's new projects can eventually be successful, the giant will undoubtedly become the first domestic online gaming industry, but this is not realistic. The company's idea is that in the current new game, the final two or three success, the company will benefit.　　For unsuccessful projects, the company will consider some mechanism compensation, such as some can be transferred to the giant network of other positions, but the employee's input is certainly risk. The benefits of reform are also obvious. The game team are working together, the project became their own, other teams are working overtime, their team how embarrassed to work.　　The team in the giant network under the overall mechanism of coordinated combat, while the sense of competition between each other is enhanced. Team members consider how to succeed in the game and get a huge return on their investment.　　And the team leaders like Guixe, who have been made "rich" by the Giants, are more likely to prove themselves and succeed in working independently. Guixe said that if the former company pressure is upAnd the next step, then, after the reform, this pressure began to start from the bottom, the driving force of entrepreneurship comes from every member of the team. This is what corporate reform wants to see.