The change of the charge mode of the network game industry in ten years

If the network game does not realize the charging mode, also cannot continue to develop to date. The charge of network game is the source of promoting the sustainable development of Chinese online games industry.　　As an entertainment consumer product, the network game is being recognized by more and more players, it also sets up the foundation of the enterprise development in the Internet economic era, and it is the reason that the portal website advances to the online games industry. China's first fee network game "King of Kings" 2000 is the first year of Chinese online games development, by Huayi Agent "King of Kings" also stayed at the charge of the game, all the other time the Chinese online game industry people spirits. At that time, the Chinese stand-alone field burst out of the piracy problem is still very serious, for the same game products online games, through the client download charges of the original idea, it is easy to be exploited by pirates. Therefore, "King of Kings" first opened the different from the foreign free download client, charging to provide access service mode, and monthly subscription to the way to create the Chinese network game fee model precedent.　　Then the overseas agent product opened the model of the time charge, and its representative product is hit's "Stone Age". From 2000 to 2004, the monthly and the point of view become the Chinese network game market coexist two big fee models, and compared with the players at that time, the two types of fees are actually different. The point of view model is to buy a punch card in renminbi for a certain number of points, and then the number of points consumed per hour to measure the player's online time.　　At that time, if the player one months online time than two card cards, then the purchase of a monthly subscription is a more efficient way to play the player. In fact, the point card billing and monthly billing for the network game operators at that time is understandable. As long as the product has a certain number of support users, less time players to select the point card, more time to choose the month khaki to network game operators are predictable income.　　A successful product, in the knowledge of their online numbers combined with the operation cycle can basically calculate the value of the overall income, this is the network game products are the most easy to control the operating costs of the period. "Blood Rivers and lakes" officially break the online gaming charge operation Pattern 2004, the game Orange development "Giants" has played the slogan of free operation. However, this move only allows the free mode of operation for the first time to enter the player's vision, but its impact on free gamers in China, even far from the product in Japan, Korea's popularity.　　Until April 19, 2005, by the 17Game agent of South Korea's famous cartoon adaptation of the "Blood Rivers and lakes" official test, "permanent free" game of the new era of operation also began. "Perpetual free" online games is a new game model to charge for the game's props, and players are not on time as the key to costing. For some young gamers with time and lack of money, free games have given them more choice and have eased the number of online games that have been on the line during the charging period. This patternMore flexible than the charging mode, and experience many gamers in the process of free enjoyment of the game has generated a dependency on the props, so the continuous operation and the free player gradually turned into the function of the player to see, but also more advanced. From 2004 to 2009, most of China's online games began to operate in a free way. Free operation for the manufacturers to provide a broader revenue model, on the surface for the players to provide a more relaxed game environment, but because of the model of prop charges destroyed the original virtual world balance.　　After the popularity of free operation products, the achievements of the game no longer rely solely on the player's online time and luck to measure, the RMB players in the game time, game equipment to enjoy many aspects of the convenience, which is gradually caused by the network game world class appears the main reason. Money to pay, no money to become a free operation of the online game of a basic feature, and such a model in the presence of vicious comparisons of players, even without any protection measures.　　Players because of a network of hundreds of thousands of of the phenomenon is in the free operation period, and the giant network of "journey" can earn to maintain their own enterprises listed capital, it is complacent. Free operation of the arrival of China's online gaming industry has been more open development, this model for the players have a more free choice and experience opportunities, so that many domestic game products can be aces. However, the free model also makes some poorly-content products even worse after free operation, but in contrast to the model's performance income, the free mode of operation is more of a source of revenue for online gaming products.　　On the other hand, most of the products of free Chinese network to play home in the choice of no need to consider the cost, more products added to the game players experience, free operation mode played a role in the culture of the game is also very obvious. Jinshan lead the return network game charging mode in the grand, Nineth City, NetEase and other old online games operators began to dabble in free operation mode, with the old independent research and development enterprise of the Golden Hill, but out of a retro way. September 29, 2009, Jinshan announced its latest public test products, "Swordsman love three" existing 54 groups of servers on September 21 12 o'clock began formal charges.　　The charging mode uses 48 yuan monthly month form to unfold, for a time this kind of return to charge mode's action has aroused the various attention. It's worth noting that it's hard to keep players different from the online game years ago without being free. In "Swordsman Love three" proposed charging operation mode at the same time, the most support is exactly the player group. This point fully exposes a key problem that exists in China's online game market, the increase in the quality of online games players and the recognition of online payment model, has reached a new realm. 2004 at the end of the formal public survey of World of Warcraft, is the original number of free products in an alternative, adhere to the charging mode of operation of the game in the original also made millions of online good results. Compared to the time when the free mode of operation became popular., network game operators have clearly understood a truth, that is good product fees will also have a player group, poor products even if free also difficult to continue to maintain. For the current online game manufacturers, free operation and charging mode, as in reality, all need to operate in a disguised way to achieve product benefits. And now the popular free mode, in fact, the game players to buy props cost is far beyond the traditional charging mode. Of course, the player has the power not to buy props, but the result is a lot of time to get the honor is not as good as the props in a day to obtain the honor, resulting in a serious imbalance in the game.　　In these reasons, the pursuit of fairness of the game players began more and more calls for some excellent products return to the mode of charging operation. "Swordsman" fees let China's online game operation mode once again into the multi-mode period, and the network game manufacturers look back over the years of operating mode changes, will also find that the product is the basic factor of the relationship between the revenue problem.　　For the increasingly mature online gaming consumer groups, the quality of products has become the root of profit, simply to free this charge mode to attract players experience, has been obvious single and superficial. China's future online games operating mode will be in many forms and review the development of China's online game charging model, free products or fees, all have several successful examples.　　Now, the return of some products ' charging mode, once again proves that the traditional charging mode is not backward, but the market and the operator's understanding of the consumer concept is not mature enough. Today, Chinese players have a correct understanding of the concept of online gaming consumption. How can online games make themselves spend, and how to save is no longer a problem that puzzles the player community.　　At this time, how to make their products in attracting users while also realize the benefits of the network game developers of the focus, and the future will also appear a multi-style coexistence of online games market operation mode. Some professionals point out that the pursuit of the game has risen to the quality and content of the situation. Good products do not lack their own consumer groups, and the toll model and free mode of the junction of key points, is related to the life cycle of online game products.　　A variety of charging models will provide players with a more comprehensive choice of space, timing, monthly, free three types of operating mode in the future is likely to be integrated into the same product, for different consumer demand for players to provide services. The diversification of Chinese online games enterprises and the trend towards the world have also given more space in the mode of operation, such as perfect time and space of "Hot Dance World" on the overseas operation to obtain income, in the domestic is completely free to the players open for long-term stability of their own user source. In short, the diversification of the charging model will be more popular in the future of China's online gaming industry, and how to achieve the maximum profit of the enterprise needs to operate according to the actual situation of their own company tailored.