The choice of transformation Road: When will the automobile industry rise

Taobao's rise will be online shopping market to the climax, after 10 years of market cultivation, online shopping is called "Only you can not think of, no you can not buy." Admittedly, we've been able to buy the same goods and services in real life from the online shopping platform, but there are areas where there is little or no penetration--the car industry is a typical example.

In the background of the big outbreak of the online shopping market, in almost all industries began the wave of electronic commerce, the automotive industry development momentum of E-commerce has gradually emerged. But compared to the entire automotive industry offline sales, online electronic business is like a drop of water in the sea, still appear insignificant. What is the current status of the electric business in the automobile industry? Why is it difficult to make a complete transition to Internet sales? How should the automobile industry and the electric business platform cooperate in the future?

The current situation of automobile electric business: There are signs, not enough stamina

Just a while ago, a shopping website launched the online car purchase festival, including SAIC, Geely, BYD and Shanghai GM and other 10 auto manufacturers, more than 800 auto 4S shop together, sold 3,430 cars. Among them, Geely sold 1087 vehicles, the average daily sales of 60 vehicles ...

Recently, another car web site announced a $50 million this year to create a "crazy car buying festival." On the day of the event, consumers choose a good purchase model, just submit orders and pay 499 yuan deposit, then you can rely on order information to the line under 4S Shop car trading, to achieve the line under the unified price ...

At present, the main performance of automotive electronic Business in three aspects. One is through the large web site to promote the promotion, a substantial discount to attract consumers who do not care about the real store services, the second is to rely on the consumers in the eyes of influential car website, the so-called "car shopping day", with their own popularity and influence with the car business negotiations, lower prices, and guide consumers to buy Third, the car enterprises into the business shopping mall, directly in the online sales.

These three models basically cover the current situation of automobile electric business, one of the first and the second is not the normal way of sales, only in some special time, will not become a common phenomenon. And the third seems to be just for the "Test water stage", but a vehicle enterprise propaganda way, the participation of the automobile enterprises are also a handful, mostly domestic brands, and prices are mostly guided. This can only be a sign of automobile electric business. Comprehensive various situations, can be seen at present, although the automobile electric business is a sign, but the stamina is insufficient, there is no standard, the next strategy of high feasibility. It is also worth thinking about the future forms of cooperation between the car companies and the online shopping platform.

have difficulties and concerns

The automobile industry has its particularity, the automobile product price is expensive, the consumer chooses cautiously, has the conservative attitude to the form which through the network sells; the dealer is afraid the automobile sells on the net to own entity store's performance to have the impact, has the serious resistance attitude; consumers, even after buying auto products online, Also need to go to the 4S shop test drive to feel, after the purchase, still need to card, car inspection, tax and many other formalities, these procedures are not possible through the Internet, did not form a complete sales chain ...

The time to buy goods is to buy a service, online purchase of automotive products, consumers can not understand the brand and corporate culture, but also can not enjoy the corresponding marketing staff attentive service; car companies can not take into account the network sales channels and offline entity channels, after all, one is the future trend of development, A has established a huge sales network, The palm of the hand is meat, it is difficult for the car companies to balance the interests between the two ...

It can be said that compared to other ordinary goods, car network sales channels are not really through, lack of key links. Not only the low level of consumer recognition, but also at the beginning to reach a variety of interests, natural will appear "stranded", stagnant situation.

Accelerating the prototyping of automobile electric business

Although it seems that the auto industry is more moist, still in the ascendant, but everyone knows that the trend of the electronic business is inevitable. If, for a long time to come, the mode of motor vehicle computerization is still not established, it will undoubtedly slow down the pace of development of the motor industry and will also drain some of the youth groups.

In the general trend of the electronic business tide, no real industry can be safely spent. Accelerated to create a real car electric business prototype has been imminent, if the car companies do not seize action, and electric business platform, car sites and other channels to carry out in-depth cooperation, reasonable discussion of the era of network sales model, will catch up with the pace of the times. (Sci-fi galaxy/text)

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