The church enters the spotlight

Absrtact: Although the online paying post behavior is beneficial to the merchant, it misleads the Internet user's information judgment and leads to the lack of trust. CFP for the figure of the hall again entered another cusp. February 23, the church in Sina opened the official microblogging, and then forwarded a letter

The network pays the post behavior to be beneficial to the merchant, but misleads the Internet user's information judgment, causes the trust to be missing. CFP Map

The church has entered another cusp.

February 23, the church in Sina opened the official microblogging, and then forwarded a message, "Kai-fu Lee," "Ren Zhiqiang" and other celebrities have urged the Asian Animal Fund public finance. The voice of the opinion leader is always loud, but the pure church can deduce so perfect always make people's heart uncomfortable, so, about the innocence of the fake celebrity micro Bo hype all sorts of doubts began to be people digging, kai-Fu Lee openly accused and dug up the false chain, and the Church of the Public relations company ——— An interactive Marketing research Institute Dean introduce later on its microblog to "Lee Kaifu Ren" apology.

At this point, the director, the production of the farce of the "network Navy" thoroughly surfaced. From the Forum, blog to QQ Group, Mail group, and then to the emerging micro-blog, the Navy has already infiltrated every corner of the Internet. They are like a powerful machine that takes orders from the host, and you can start it anytime you pay. The question is, how does a ants-like surviving army form uniform action? Who's directing?

Apology from the fake PR company

February 23, the church in Sina opened the official micro-blog, and quickly received the media and the attention of celebrities. A message was forwarded on the Twitter microblog: The Asian Animal Fund, which seeks to outlaw the "bear-taking" industry, "public finances!" And on the same tweet, Yue, Ma Yun (micro bo), Jiangnan Spring (micro-bo), Hung Hang, Chun, Ren zhiqiang, lang-Ping, Wang (micro-bo), Pan Shiyi, kai-Fu Lee and other celebrities of the microblog name impressively in the column, and all exclusively with comments "public finance!"

February 25, Kai-Fu Lee immediately countered: "It is recommended that you do not use false microblogging forwarding to divert attention, attack others." I never forwarded the following image to the Weibo, nor did I ask the Asian Animal Fund to disclose its finances. Pan Shiyi, Ren Zhiqiang also on Weibo said "no forwarding."

Then the church immediately deletes the "forwarding" and says they are just forwarding someone else.

Kai-Fu Lee continued to crusade: "The official microblogging of the church and its public relations company's director of the Ming Weibo name of the @ Shark 1 fake many people forward to let AAF ' public finances '." Ask the boss of the Navy to teach a little bit: in my microblog spread my rumors, not very sensible oh! I can immediately refute the rumor, published the Navy account, and will only let me continue to pay attention to the speech. ”

Kai-Fu Lee, such as the strong offensive, the evening of 27th, the head of the public relations company introduce Kai-Fu Lee, Pan Shiyi and many people involved apologized. "I am in the Interactive Marketing Research Institute, for some time has been helping to do the black Bear Aquaculture science work." ”

In this way, the "live bear Take the gall" in the moral mire of the innocence of the church has sparked a new hot ——— network Navy.

Employment practices of the Navy

"The Navy has become the norm. "A portal brand director said, not only the" fake door ", before the Mengniu black PR events, 3Q War, are the network of the Navy's handwriting.

According to the China International Public Relations Association (CIPRA) statistics, 2010 Network public relations business has made great progress, the vast majority of companies are involved in the service area, the list of 40 (PR) companies in the 14 companies in the network PR business scale of more than 10 million yuan (5 more than the previous year), Of these, 7 companies have more than 30 million yuan.

That is true. The public relations Company is the "Network Navy" resources integration of the depression. Yang, an interactive marketing manager at a 4A PR company in Guangzhou, told South reporters usually, the public relations company launches the network public relations, will look for the Specialized network interactive company (supplier) to carry out, the network company will contact the fixed "the Navy leader" to carry on the task assignment after the business order, "the Navy leader" again directs "the Navy" Post, blog, send messages, etc. Here, the industry has accumulated rich network companies in addition to the mainstream site with the editor to establish a long-term relationship, but also will own some "large", such as blog clicks too billion bloggers, fans million Weibo account number and so on. Can not only provide post services, but also to meet the requirements of the deletion of posts, and even do "viral marketing."

Beijing Municipal Public Security Bureau statistics show: More than 50% of the network posted online pr.

Data

NET public relations year service gross income reaches 1 billion yuan

The reporter understands, the enterprise pays to the public relations company the expense, according to the different demand and the project and the charge is different. In general, PR companies take 60%, while many are divided into 40% of the rest. Here shampoo very deep, sometimes the Navy will do some dead link, forgery effect. But the customer who makes the trouble according to the marketing activity brings the actual to the shop number carries on the appraisal to pay, does not have, the public relations company also can discreetly. "said Yang, an interactive marketing manager.

Data from the China International Public Relations Association (CIPRA) show that the revenue growth trend of the network PR industry in 2008 has been the champion of the PR industry, and the annual gross service income reached 1 billion yuan.