The coming of the scheme-type electric trader is becoming the new power of the future power industry

"Sadie Web News" December 12, a few days ago, the industry analysis, the scheme-type electric dealer has come, will become the future power of the development of the new power, but because of its professional experience, size and background hardware of the harsh requirements, not everyone can or suitable for the scheme of the electrical business.

What is a scheme of electrical business

Project-type electric dealer requires not only to provide products to customers, but also from pre-sale, sale, after sale to cover the needs of customers, according to the different needs of different users, to provide personalized product portfolio solutions, channel Supply solutions, as well as after-sales service.

Compared with the General Electric power providers, the scheme-type dealers are more focused on the professional program output and service, compared with the C2B, the scheme-type electric dealers can not completely according to customer requirements to provide personalized product customization, but in the existing products on different combinations of recommendations, to different customers to provide targeted combination of solutions to address the actual needs of customers.

All in all, the project-type electric business is a "value delivery" theme, delivering value to customers, not just the product itself. Its two core advantages are "supply chain" and "service chain" advantage, and the focus of operation is shifted from pure "product competition strategy" to "service competition strategy".

Scheme-type electric dealer Big Bang

Imagine this scene where you've just set up your own small company and are in dire need of a number of office computer products to match your business needs to get the whole company moving as fast as possible. You open more than one online it product Web site, but by a plethora of functional products and complex description of the text to scare, do not know who should be turned to to get professional advice and help; At this time you open the CDW page, see Professional advice for SME needs, and clear it product portfolio guidelines, Is it tantamount to seeing a savior?

The U.S. CDW website is an IT product direct sales service, it is-a user from the needs of the pre-sale solution design, the sale of consulting to the after-sales service program-type electric dealer. It is a further user group subdivision for the enterprise, including small/home users, large and medium enterprises, Government/education, health and other users, and for different users to provide targeted solution design, to address the different customers of IT products performance, portfolio confusion. The customer gets more of the solution value, not just the product, in this platform, which in turn becomes the core value of the CDW that distinguishes it from other products.

In fact, the concept of the project-type electric business is relatively new, there is no systematic induction and description of the model, there is no model system, but has emerged some of the pioneers of the industry to eat crabs.

With China becoming the World Electronic Manufacturing Center, IC components annual turnover Breakthrough 2 trillion, small and medium-sized electronic manufacturing enterprises to break through 5 million, IC components online trading methods more and more enterprises and businesses pay attention to.

and the standard consumer goods each commodity has the independent function different, the IC component belongs to the industrial production material, the user needs to purchase a series of accessory product model, can use to produce the electronic product finished product. This series of models supporting the combination of products, the user's product function, quality, cost plays a big role in the decision, so the SME users in the procurement time, often by the supply chain control capacity and the enormous limitations of their own resources, And China's first IC components proprietary electric business Core city is aimed at this customer needs to open the online solution supplier machine.

Zhu Jizhi, executive vice president of the core city, introduced: branch Qualcomm Group is China's largest distributor of IC components, ComTech core city as a relying on the group 20 offline experience and resources of professional IC components, relying on a large product database support, according to user needs, design the relevant model combination program, To provide users with the choice to help users improve supply chain management capabilities; In the process of providing the program, ComTech Core city with professional resources and large data system, to provide users with a simple merchandise sales in addition to personalized value-added services, thus greatly improve the user's viscosity. ”

In addition to the above two examples of professional consumer goods, there are more and more general consumer goods dealers at home and abroad have begun to understand the model of the scheme and use it in practice. Cofco I bought the net will be for grain and oil products application of different scenarios to customers to set the scheme, for example, for different age groups, different functional requirements, such as the division of different combinations of options, Ikea from the bedroom, kitchen, living room, children's department, studio and so on different application needs, for customers to carry out targeted product mix design, Only wardrobe can also be in accordance with single Chao Male, single girl, family of three and so on different groups of people recommend different programs.

Although it is still a new thing, the solution and service-oriented solution will soon usher in another big explosion in the industry.

How to do the project type electric dealer

The scheme-type electric business is the new power of the future electric business development, but because of its professional experience, enterprise size and the harsh requirements of the background hardware, not everyone can or is suitable to do the scheme of the electric business.

Before considering whether or not to do the project, the company should review whether it has the following 3-point conditions:

One, excellent industry experience and product design ability to meet the different types of typical users of the application of psychological needs as the core, pre-sales, sale, after the sale of the program design, such as user application scenario analysis, targeted product development and design, product planning and procurement, online shopping guide marketing, after-sales service and follow-up.

Second, a full range of core resources and capabilities enterprises in human resources must have a professional market analyst, product research and development personnel, product planning personnel and so on, the user needs analysis to understand the user's psychological needs, accurate capture analysis of user psychological application needs In product research and development planning for the segmentation of typical users of the psychological application needs of targeted product development and planning; in the supply chain control with the corresponding supply chain resources, can be for the product of the group, delivery; knowledge management system with the ability to effectively support market analysis, product development and other related activities , while in the service capacity of the targeted sales of online shopping, and after-sale solutions service capabilities.

Third, maximize the ability to expand after-sales service before and after the sale of services just to attract customers to stay on the Enterprise page prerequisites, after the sale of the scheme can really create customer loyalty core competitiveness. Customer purchase experience as the core of after-sale solution Services is not only a transaction-core ancillary services, but from the user needs, to ensure that customers purchase products after the application experience as the goal of the overall solution services, such as distribution, layout, maintenance, commissioning, installation and so on.

???????? Girls, family of three and so on different groups of people recommend different programs to customers.

Although it is still a new thing, the solution and service-oriented solution will soon usher in another big explosion in the industry.

How to do the project type electric dealer

The scheme-type electric business is the new power of the future electric business development, but because of its professional experience, enterprise size and the harsh requirements of the background hardware, not everyone can or is suitable to do the scheme of the electric business.

Before considering whether or not to do the project, the company should review whether it has the following 3-point conditions:

One, excellent industry experience and product design ability to meet the different types of typical users of the application of psychological needs as the core, pre-sales, sale, after the sale of the program design, such as user application scenario analysis, targeted product development and design, product planning and procurement, online shopping guide marketing, after-sales service and follow-up.

Second, a full range of core resources and capabilities enterprises in human resources must have a professional market analyst, product research and development personnel, product planning personnel and so on, the user needs analysis to understand the user's psychological needs, accurate capture analysis of user psychological application needs In product research and development planning for the segmentation of typical users of the psychological application needs of targeted product development and planning; in the supply chain control with the corresponding supply chain resources, can be for the product of the group, delivery; knowledge management system with the ability to effectively support market analysis, product development and other related activities , while in the service capacity of the targeted sales of online shopping, and after-sale solutions service capabilities.

Third, maximize the ability to expand after-sales service before and after the sale of services just to attract customers to stay on the Enterprise page prerequisites, after the sale of the scheme can really create customer loyalty core competitiveness. Customer purchase experience as the core of after-sale solution Services is not only a transaction-core ancillary services, but from the user needs, to ensure that customers purchase products after the application experience as the goal of the overall solution services, such as distribution, layout, maintenance, commissioning, installation and so on.