The core problem of Sina Weibo

If I am the product manager of Sina Weibo, I will apply the following approval to Cao's accountant:

1, cut off 90% of the function, the purpose is to make users feel more comfortable. If I do not notice, then the estimated users do not know what happened, they will only feel that the product better use.

2. Redesign the enterprise account number to differentiate him from the personal account. It is best to divide the enterprise account and personal account into two different timeline and lists, which will make it easier for users to find the enterprise account, while in the daily use will not be disturbed by it. The enterprise account number can be all fans per day, which is a bit like Twitter.

3. Re-planning advertising products. First of all, microblogging own platform ads, on the mobile end, when we pull down the refresh, will come out a "let go Refresh, last updated on the Xx:xx" words, also when we see the bottom of the time, and then push out "is loading" the words, these two positions are very good advertising, the user's attention focused, Basically you show that he absolutely can't run away, and these two positions will not occupy the screen space for a long time, when the refresh is finished automatically disappears, the harm to the user experience is not big. If Sina's data analysis ability is strong enough, can display different advertisement according to the analysis of user's preference, realize directional drop.

4, say "in micro bo" advertisement, this is the most criticized one kind of advertisement, some large use micro Bo send pure advertisement content, this to the user experience of harm is very big, even fatal injury. The most important thing is that the size of the micro-blog to make money to make a happy, Sina itself is not to be fished, this is necessarily unsustainable. Therefore, Sina must put this part of the content tube up, unified to their own platform, one to the advertising standards and norms, and then collect tolls. Blocking must be blocked, only by dredging to solve.

5, from the opening of the product level to the platform-level open. Sina Weibo also said that it is open, but this openness is only connected to one app, one Web site, this is quantitative rather than qualitative change. The opening of the reverse micro-mail is platform-level, which allows the public account to be customized development, the future can completely replace the function of the simple app. Micro-blog should also allow the enterprise account for custom development, such as electricity can be directly in the microblogging sale of products, airlines can be directly in the microblog value machine, the hotel can directly order takeout.

6, the establishment of the underlying infrastructure for enterprise users, such as payment, CRM management, data analysis tools.

Overall, I personally think that Sina Weibo now the core problem is two: first, users are gradually to other social products, the first is the micro-letter, and the second is the delay to find a way to realize.

The first question, mainly because of Sina's own lack of attention to products and technology, do not have a strong ability to do products, should do not do to do, resulting in more and more bloated products, difficult to use, the second is due to the micro-bo for large junk marketing problem has been adopted an indulgent attitude, making this platform more and more impurities. When the micro-letter such a simple, clean product out, it will be very easy to rob users.

The second problem is mainly the question of thinking. The media is Sina's gene, so when it comes to building business models, the first thought is always how to get more traffic, and then sell more ads, but the flow of micro-blog and portal traffic is two of the nature of micro-BO traffic, which is the user on Weibo, not Sina, There are few ad spots in Sina's hands. Sina should do is micro-chih that kind of business, first let others make money, and then a piece of it.

The 6 points I mentioned above are some of the options that can be thought of in terms of these two issues. For right and wrong I do not care too much, idle to do the thinking gymnastics, exercise a little brain.