The development of commercial banks in large data age

In the era of "big Data", modern information technology represented by Internet will fundamentally change the mode of modern financial operation. The characteristics of data magnanimity, diversification, rapid transmission and value will bring new challenge to commercial bank market competition. In the face of this "data earthquake", how is the banking industry changing and homeopathy? How to use high-quality data and strong and stable data analysis capabilities to develop a wealth of data applications to provide customers with intelligent and targeted services? How to deepen the application of large scale financial data and transform it into industrial competitiveness from two levels of strategy and implementation? Recently, the Beijing Bank (601169, shares bar) Chairman Yan Bamboo This topic received this reporter's interview, he believes that the future commercial banks to in-depth data value chain core, from the data to gain insight, from the data capture value, from the data to win the future, leading the traditional mode of change, Embrace the "Big data" era with innovative ideas and initiatives.

Reporter: The explosive growth of massive data, what does it mean for commercial banks? What development opportunities do you think will bring to the bank?

Yan Bamboo: As the second climax of the information revolution, the rapid development of "large data", so that the banking customer data, transaction data, management data and so on are showing explosive growth, for commercial banks to create transformative value provided the conditions.

Broader business development space. The service and products offered by commercial banks in our country have a great homogeneity, but the comparative competitive advantage requires the banks to break the homogeneity and implement the differentiation strategy. The rise of social media for banks to create a new channel of customer contact, from the bank network, PC terminals, mobile terminals, sensor networks from the structured, unstructured mass of data, for the bank created to deepen customer mining, strengthen cross-selling, accelerate product innovation in the vast space. The successful application of the data will create the competitive advantage for the bank and build the core competitiveness of the non duplication.

More accurate decision making ability. In the information age, the central problem that human society faces will change from how to improve productivity to how to make better use of information to assist decision-making. For banks, "large data" will make the bank decision from "experience dependence" to "data basis" transformation, will be in depth understanding and grasp of the bank itself and even market conditions on the basis of more scientific evaluation of business performance, assessment of business risk, configure the full line of resources to guide the healthy development of banking business science.

Better management ability. "Big Data" will set off a fine management revolution and competition in banking. With regard to assets, liabilities, clients, counterparties and the various data assets generated in the course of business, it plays an important role in risk control, cost accounting, capital Management, performance appraisal and so on, and making full use of data analysis technology will be the key to the success of the bank. "Data-information-business intelligence" will gradually become the bank's quantitative and meticulous management of the development line, in order to effectively enhance the service capacity to provide a strong support.

More outstanding risk prevention and control ability. In the era of "big data", banks will use data analysis technology to realize risk fine management, based on customer dynamic behavior and customer static financial data, quantify the possibility of customer default, so as to effectively do a good job of risk warning. At the same time, the bank uses the quantification technology to realize the customer credit score, the credit risk, the liquidity risk, the interest rate risk and so on the fine refinement management, through the accurate measurement risk and the capital, realizes the capital use efficiency maximization.

Reporter: "Big data" tide is surging, the traditional banking industry in this new era of survival of the fittest? How will the banking services and management model be impacted and challenged?

Yan Bamboo: With the development of "big data", financial services will be gradually virtualized, and the traditional service form, management mode, operation model and even financial map of the banking industry may change radically.

The territory of financial competition is facing reconstruction. A large number of data sources and powerful data analysis tools have spawned many new financial sectors to cut into the financial services chain, dividing up the credit market of banks, and constantly using their own technical advantages and regulatory blind spots to occupy a place. Compared with traditional banks, this type of financial industry in the information collection, in terms of information processing, product delivery and risk prevention, the financial services provided have permeated the banking core business areas such as transfer remittance, microfinance, cash management, asset Management, supply chain finance, fund and Insurance (secure) consignment. It is expected that by 2015, China's third party payment transactions will reach 13.9 trillion yuan. In the context of financial media, this infiltration means that there is a strategic overlap in the direction of the financial sector and Internet companies, both of which are moving towards the High-value-added route of the "provider of finance Services".

Data-driven capabilities face challenges. The "Big Data" era first presents a new challenge to the bank's data-mastering capability. In the area of data collection, banks should not only collect structured data from traditional channels such as outlets and credit, but also collect various unstructured data from the Internet, network and institutional system, and even compare with historical data, the unstructured data collection model will completely subvert the concept of bank data collection. In the area of data storage, to achieve low cost, low energy consumption, high reliability objectives, often using redundant configuration, distribution and cloud computing technology, but this is what banks lack. In data processing, there are hundreds of parameters involved, it is difficult to use the traditional method of description and measurement, processing complexity is quite large, such as customer service recording data. The ability to leverage "big data" will be a key factor in determining the competitiveness of banks.

The business operation model faces change. With the thorough development of data and network, the virtualization of financial services will be the trend. First, the product virtualization, the application of financial IC card, is gradually upgrading the electronic development of the bank's progress, bank funds will increasingly be presented as a variety of data signals exchange, electronic money will be with the real currency. Second, service virtualization, "Good Business", "Exchange" and Citic Financial Mall and other bank E-commerce platform to start, "mouse" bank, electronic banking into the future trend. Third, the management of virtualization, banking business in various documents, vouchers, etc. will be in the form of digital documents, the network has become an important management channel, electronic, data management mode more convenient and quick. Traditional Commercial Bank operation mode will gradually dissolve in the torrent of data, with the help of "big data" means, realize the leap-forward development and become the only choice for the sustainable development of commercial banks in the future.

Reporter: Some people say, the current Internet becomes very fast, again big enterprise, do not keep up with the times, overnight collapse is also possible. How do you think commercial banks should make use of "big data" to realize strategic transformation and sustainable development?

Yan Bamboo: The Age of data, survival of the fittest. The future commercial banks should take part in the core of the data value chain, gain insight from the data, grab value from the data, win the future from the data, lead the traditional mode change, and embrace the "big data" era with innovative ideas and actions.

In the idea, strengthens "the data governs the line". "Big Data" revolution will subvert the traditional concept and business model of banks. To strengthen the "data governance line" concept, the establishment of data analysis habits, pay attention to the "Big data" development and utilization, improve the entire line of quality management, data management, truly "everyone knows what". To create a "data governance" culture, advocating the use of data to speak, accurate description of the facts, reflect logical rationality, the existing data into information resources, for high-level management and decision-making to provide a strong basis for decision-making more targeted, so that development more closely to the real market.

In the means, the construction of "Data Warehouse". Focus on "large data" mining and analysis, the massive data continuous real-time processing, the construction of data warehouse projects for service quality improvement, operational efficiency improvement, service model innovation to provide support, improve the level of operational management. In the project construction, through combing the management key data, establishing the data control system and building the basic data platform. Through data Warehouse construction, using data mining and analysis, adjust the management mode, product structure, marketing model and information strategy, fundamentally improve the level of risk management, cost performance management, asset and liability management and customer relationship management, realize the business logic integration of multi system data, and form full line customers, products, Protocol and other subject data.

In the channel, the construction of "large data platform." Actively promote the traditional business channels and mobile communications, cloud computing and other emerging industries vertical integration, horizontal infiltration, to promote information centralization, integration, sharing, mining. On the one hand, to "go out", with mobile networks, e-commerce, social networks, such as "Large data platform" perfect integration, to carry out "large data" analysis, to provide customers with open service platform. On the other hand, to "Please come in," with the data analysis professional manufacturer, the data stock for comprehensive processing and analysis. Set up and improve the content covers a comprehensive, full-featured, set of online trade services, online factoring, electronic commercial bills, bills pool, accounts receivable pool financing, online financing, such as an integrated supply chain financial services system, to provide customers with the full range of personal services available.

In the goal, the construction of "Wisdom Bank". Smart Banking is a highly intelligent financial business form that can be repaired, accurately handled, quickly strained, and processed with complicated data, efficiently allocating financial resources, keen insight and leading customer demand. Learn to use the network of dedicated capital, from the traditional time-limited financial services to the All-weather service shift, which is also the future of the bank's key to the transition. Break the geographical limits of traditional physical outlets and provide "banking always around customers" in the full scene of financial services. Change the traditional bank-centric service model, provide differentiated, personalized products and services, to provide customers with customized services. Integration of Teller, Customer Manager, self-service equipment, net silver, mobile phone or mobile terminals and other channels, completely break the geographical and time constraints, provide a point of access, the entire response to the Intelligent Channel services to create the best customer service experience.

Reporter: As a leader of small and medium-sized banks, Beijing Bank in the "Big data" to explore the forefront of the industry, can briefly introduce the results of practice?

Yan Bamboo: In the face of the challenges and opportunities brought about by the vigorous development of "big Data", the Bank of Beijing has explicitly put forward the strategy of implementing science and technology, embracing "large data" with a more positive and open mentality, and striving to upgrade the traditional business model and build "The Almighty Wisdom Bank".

First, the introduction of direct marketing banking model. Through the deep cooperation and careful research and development of Dutch ING Group, the Bank of Beijing has formally opened direct selling banking service mode, which marks the first direct selling bank in China. Second, actively strengthen the cooperation across the field. Recently, Beijing Bank and Millet Company signed a comprehensive cooperation agreement on mobile Internet finance. Both sides will pay in mobile, convenient credit, product customization, channel development and other aspects of cooperation, the future will be based on the company's Internet financial platform to explore integrated financial services, to bring customers a convenient and efficient payment experience, timely and safe purchase experience and simple and accurate personal financial services experience, improve the quality of life of the people. Three is to build network chain brand. Aiming at the characteristics of small and medium-sized enterprises financing and slow financing, the Bank of Beijing has launched the network supply chain brand "network Chain", and has signed a comprehensive strategic cooperation agreement with the third party to pay fast Money Clearing Information Co., Ltd. to build the Internet supply chain finance. Four is to continuously expand the multiplex service channel. In the face of the ever-changing Internet technology, the Bank of Beijing keeps pace with the times and sets up a financial service platform for customers, including online banking, mobile banking, telephone bank, self-service bank, micro-credit bank and so on.

Reporter: Beijing bank from the establishment of direct sales banks, together with the millet company into the internet finance. Facing the future, what is the strategic layout and planning of the Bank of Beijing in Internet finance?

Yan Bamboo: Large data open, interactive characteristics, will fundamentally change the financial industry survival model, differentiated, flow, specialized financial services will become mainstream. As the bank of Beijing, will look to the future, active as, with a sharp strategic vision of the situation, to the Internet thinking, financial thinking, global thinking as the guide, to create a bright Internet financial brand.

To the difference of alienation positioning close to customer service needs. The Bank of Beijing will actively create "service-leading direct-selling banks" to strengthen cooperation with millet companies and other science and technology enterprises in mobile payment, convenient credit, product customization, channel expansion and other aspects of the co-operation to high-quality products and services to meet the diversified financial needs of customers. Implementation of the "customer sink" development strategy, will be the main target services to the majority of the mass retail customers and small micro-enterprise customers. For different customer positioning, the establishment of exclusive product system, the development of affordable, simple, transparent, safe and exclusive financial products, to provide diversified, differentiated financial services, to create a distinctive competitive characteristics.

Improve financial service efficiency by process reengineering. Beijing Bank will further customer-centric, market-oriented, and continuously promote organizational structure change and business process reengineering, to achieve business intensification, management specialization, marketing systematization and service standardization. Through innovative ideas, model innovation, process innovation, with lower operating costs, efficient marketing and cross-market services to create more value. We should dig into the combination of traditional banking products and internet, build an integrated customer Internet financial Service platform, and build a new financial ecological chain of "platform + data + technology".

Strategic cooperation to broaden the vision of a new service. We further strengthen the deep cooperation with the overseas strategic partner ING Group, seek deeper and wider technical assistance, continuously expand the bank's operating boundaries, and provide our customers with full self-service, full flow and all-round modern service. The International advanced Service concept and management concept of grafting to the actual management, in-depth thinking of "For whom to provide services", "What to provide services", "How to provide services," the three questions, to advance strategic thinking grasp the "big data" development opportunities, leading the development trend.

To professional success to create a distinctive service brand. The Bank of Beijing will keep pace with the times, expand the marketing model, strengthen the service function, extend the service means and enhance the professional service ability. From the service experience, service methods and other dimensions to strengthen the construction, through the provision of online and offline integration, interoperability Channel services to provide customers with more efficient and more meaningful financial services. Through a step-by-step approach, the construction of a completely out of the physical network 24-hour All-weather service mode, so that our services close to customers, close to the market, truly create the ability to accurately respond to, organic processing of complex data, efficient allocation of financial resources, keen insight and lead customer demand "wisdom Bank."