The difference between learning and plagiarism from the game research and development

Undeniably, China's gaming industry is based on plagiarism, but after years of talent reserves and market regulation, the whole game industry's tone has been logically completed from the agent to research and development of the transition. With the foundation, to come to the game market, the enterprise is also a natural endless, even if the tide of sand again ferocious, proficient in the culture of shanzhai people can always find a foothold. Can support the huge game industry market is also gradually growing in the process, there are data shows that the total size of the domestic network game in 2008 is 20.78 billion yuan, is expected to 2009 49.6% growth rate, the domestic network game market size will reach 31.08 billion yuan, compared with the previous year to increase about 10 billion yuan.　　Such a big cake, not to share it is not to the wisdom of their own? From the "Legend" set off the game of the storm, in less than a short period of 10 years, the products available from the "Legend" of a single big to now blossom, the development of enterprises from the agent to the stage of self-development, you do not see the agent of the nine city has also embarked on the development of the game road. Although specific issues need to be analyzed, from many companies game development is not necessary, this is not the only game company survival mode, but research and development is the trend. Research and development has also led to the emergence of a large number of new works, the increasingly developed Internet and volume of the game also let the players taste change "Diao". In the era of plagiarism, just makeover on the court, change the name of the NPC, change the map, change the image ... The madness that only needs to be done to achieve good results is gone.　　Now the "plagiarism", should need to change a noun "cottage" to describe, but to do a good job, not only need to copy out the advantages, but also in the process of learning progress, develop one or more of their own exclusive bright spot, in this new market to avoid a short-lived fate. Theory more than the field a try, look at the following once ace Cottage and to borrow this summer finished new works, from the core development direction of the study and plagiarism of the essential difference.　　Look at the game research and development, how can it be better! "Journey": The game can also do marketing from the brain platinum to gold partners see, with the credit of the Shi Yuzhu is indeed a business wizards, but the game is a special commodity, the core competitiveness or need to rely on the game itself to play. The early "journey" launched, there are players said to be "legend" of the pirated, or even may be "legendary world" this generation of posthumous, minus the screen, the name of the difference, indeed greatly the same. But after the initial plagiarism, at that time, the so-called "journey" was 200 million to create a bit of a real point--although do not know whether the 200 million is used in marketing or game research and development, but the number of online games is always climbing the truth, although there are inevitably free games brought by the small imaginary numbers,　　But can in many domestic games to reach 2 million online peak results, have to say that this is the legendary success of another cottage version. From the initial imitation to the current study of growth, "levyThe road completes a big change, although the picture is still criticized, but in the old history of the "shelling", personality, characteristics, easy, game encyclopedia and other play points have been deeply rooted, especially its 10 free players accompanied by 1 pay player games, to create a differentiated game world marketing concept has been greatly successful.　　Through product marketing to achieve the purpose of the curve to save the nation, another way of "journey" tells us a truth: product development can not be the focus, through other means can also be achieved.　　"Perfect World": the continuation of a world from the stunning to numb, have to say that the perfect time and space under the works let people feel that this is a mold printed out, but also can not deny the perfect works, especially the 3D works of the screen does have the strength to lead in the country. The first appearance of the perfect World made a successful brand. There is a lot of Chinese wind theme, very good picture, the water wood in spring evening performance of the game theme song, in the players caused a lot of repercussions, after the online number is also escalating. However, the flower no Hundred days red, especially in the game research and development, set, planning, development, promotion and other steps are indispensable. Walking a recognized old road may not be a good result, but it will not be too much ups and downs. The perfect then launched the game mostly with the world has more or less relevance-of course, this is the biggest link with the game engine, but most of its products let people feel déjà vu, this kind of a world of continuous research and development through the market test, but in the play home after all a little down.　　Research and development is a new or old-fashioned, this is in the study of the domestic industry a problem.　　Similar companies, similar development models, also listed in the stock market, has a good performance, a good player group, and the perfect model to have a ratio of Fujian's network Dragon is one of them. "Swordsman Love three": Boutique game research and development of the summer is always a battleground, not to mention in recent years, plus CJ, a row of games placed in front of the player, really bad choice. With NetEase, the goal of independent research and development of the company's Golden Hill has the domestic leading martial arts brand "Swordsman Love" series, has been adhering to do fine martial arts game line, "Swordsman Love Three" network version also in a long period of time ranked the forefront of the players look forward to the list.　　Subject matter good, research and development strength clearance, from the initial release of the news to now only test the time spent also a few years, so that the "swordsman Love Three" network version is well deserved.　　Always take the fine game Route nine city in this summer also released the independent research and Development works "The famous Three Kingdoms", the Three Kingdoms history plus the horizontal version clearance athletics Fighting type of game, also by many players optimistic. There are also players who find that the Summer Games, a game called Aurora World. The game company also goes the fine route. Game using the world's top game engine with Unreal 3, in the use of vertex color and staggered magic shading effect rendering, the game screen shows a lifelike effect, the visual feeling is quite exquisite; at the same time, the game hasTransferee is a huge fairy tale of the world, the game process to give the player movie version of the plot experience, as well as the magic Weapon system from the journey to the West, is no longer just a simple equipment effect to achieve a real magic weapon to use the fun. It is understood that "Aurora World" after more than three years of research and development, the team has a deep technical force and strong financial support, lasted 1095 days and nights hard work, development team for the game can play sex and the game of confidence, I believe it will bring some surprises. Aurora CEO Fang Xiao Day has said: "Technology is not a bottleneck restricting the progress of domestic games, we really need to learn to play a rigorous and sacred game development attitude, this attitude is applied in the Aurora world of research and development."　　There is reason to believe that this kind of net swims can be called game, not market product. At the same time, the game recently launched a lucky test.　　And such as "Aurora World", "swordsman three" and other domestic new online games, the summer, martial arts, fairy-grand, player friends are blessed. Marketing or conservative, boutique is not a problem, different research and development purposes brought out by different games, will also meet the corresponding player groups. And these different differences to build the game market today, the situation of flowers contend, also brings the player not the same fun, but must keep in mind that the game industry, as in most industries, is in imitation of growth, in innovation and improve, blindly plagiarism does not bring long-term benefits, in learning to make a masterpiece, is based on the best means of this industry.