The domestic IP industry is still in its infancy and needs to be built at the bottom

IP creation is a systematic project, destined to be a long-term operation.

Furthermore, each process in the system (such as story writing, specific product development, etc.) is creative and challenging. Therefore, the need is not only Linghui, but also coordination and unification.

Therefore, this mode of operation, not only all team members in a highly consistent industry concepts and mature industrial skills, but also to give full play to individual creative talent.

This is in the embryonic stage of the domestic IP industry is undoubtedly a challenge.

Domestic authors, whether it is on the IP process, or the specific process of specific artistic creation, there is no doubt that the corresponding experience and work habits. In other words, they can not use the IP industry to reflect the way, the mode of operation, to fully explore their creative ability.

This is the opposite, because the lack of a reasonable and mature industrial structure, the IP talent's industrial concept and professional skills of the formation of the soil is very poor. Plus, domestic companies are accustomed to "you say, I obey", making this kind of industry work more difficult.

Although Walter believes that the Chinese are not lack of creativity, there is no shortage of professionals at home. At the same time, there is a trend of the surface of IP operations in Japan and the United States more and more technical work and production processes are being entrusted to domestic companies to complete, China's participation in international IP business has been formed for many years.

At present, the domestic creativity and talent distribution can not match the development demand of IP industry at all.

At this stage of the domestic IP industry, the urgent point is: specifically, it is the IP company how to cultivate a mature creative team, the macro-level view, is to cultivate the industrial talent of the soil construction. But these two aspects, because the utilitarian industry status quo, the situation is very difficult to be satisfactory.

In fact, the rise of this wave of IP industry, behind the two forces in the push, but they to the bottom of the soil construction are too neglected.

The 1th force is the media industry, and its dominant content boom is an opportunity for IP to rise. But for the media industry, which is mired in a revenue crisis, it is more urgent to pursue short-term business returns, and IP is just a revenue tool.

For the media industry, compared to the unfamiliar IP industry, the "content" of the success rate is undoubtedly higher, the commercial path is more familiar, in line with the current media industry short-term demand.

Therefore, the media industry pays more attention to is the content construction, its business idea, also is the content manufacture logic to match the IP commercial development system, causes them to pay more attention to the content production talented person's training, to the IP talented person's demand is not so eager. This is also the domestic brand more, IP difficult to see the reason.

The 2nd force is capital, the pursuit of capital to this wave of IP industry, is essentially the investment in content, chasing is similar to the "good voice of China", "where Dad go" and other hot programs brought about by the high return on short-term revenue.

Therefore, the real pursuit of capital is not the IP team, but can fire up content and content behind the team. So, capital does not care about the training of professional IP personnel at all. This has further promoted the current market "content-king" of the wrong IP industry route.

These two kinds of quick-profit market forces are very neglected in the soil construction of talent cultivation. and the current market prosperity is like a castle in the ground, lack of solid bottom support.

At the same time, the creation of IP is precisely a long-term accumulation of the manufacturing process. The reason why the success of the diffuse is that its huge world ecology and special heroic system construction. From scratch, from a single role to the final universe of the formation of the middle of a full period of decades.

But the domestic media industry and capital-led IP industry, the market awareness of quick success, formed a short-term benefit-oriented industry status quo. If the long-term lack of talent and the support of mature teams, this development lacks lasting strength. Therefore, the domestic IP industry, the need for talent to cultivate soil construction.

Black Dragon was founded in 2012, until 2015 gradually developed products, in the middle of 2-3 years to train the Running-in team. To this end, Walter introduced the mature system operations and industrial concepts in Europe and the United States, through the mastery of mature programmed operation methods to train domestic talents in the field of professional skills and creative ideas.

And, on that premise, Walter kept stressing to the team: "Each of you is an artist, not a worker." The things you give, you need to add your own ideas, you need to think about how the presentation will resonate more, or how you feel better. ”

Walter Frank is no more than the Chinese people understand Chinese philosophy and culture, he knows the IP, in order to be able to land in China, Black dragon in IP creation, only responsible for the big frame design, including setting values and background and other core aspects of things, and then work with the Chinese local team.

These teams include the rise of the Internet of small directors, small writers, by their creation of stories and extension of the plot, responsible for filling in the blank of the big frame, black Dragon main direction. This kind of work, perhaps both local audiences can accept the laughter, there will be more cultural value.

Crucially, this approach may be more beneficial to the cultivation of talent.

The foundation of an industry, always not rely on foreigners to complete. For capital, if you want to gain long-term benefits, then invest in IP is not a simple investment content team, not simply content investment, but the investment of professional IP team, and to nurture the time.

Perhaps, this will be possible to bring an endless development of IP large gold mine.

And for the media industry, if you want to enter the cultural industry, IP is not a simple revenue tool, but a complete business ecology, it is time to position the role of the content team to the professional IP team for transformation. After all, the probability that every content wants to succeed is very low, and no one dares to say that they have a long reign. and IP, even if only one success, is enough to support the development of an industrial group.

In this case, professional IP personnel training should be put on the agenda. And the current market, has the ability to lead the bottom of the soil construction, only the "media industry" (including television, film, production companies, culture and entertainment industry and other related pan-media industry) and "capital" two camps, so please as far as possible to the great market leader.

Attached to the end:

The reason is diffuse Wei, is the virtual out of a real world.

By creating each character, the person will think about how to integrate people of different cultures, backgrounds and ideas into them. Therefore, in this world, various backgrounds of the image, heroes, projected into the real life is a variety of different personalities, weaknesses, emotional factors, growth experience of individuals.

This is why the spread of power almost covers the entire market. At the same time, every character in this world is a small part of this grand story. Although only a small story, but all the characters are in tandem.

A user may only like a role, only his cartoons, movies, derivatives, but the user will eventually be led to the final big story, become part of the big story consumption. As a result, we can see that everyone is actually spending money on the work of the man.

Therefore, the real top IP from the world, but also from the ecological. But this is undoubtedly a long-term construction process, but also a systematic work of the project, rather than a simple content team can be completed.