The domestic single game market is depressed, why do people do?

Over the past time, the domestic single game market has experienced a vicious circle: the market size is not enough to attract investment, so the production level has stagnated or even regressed, which led to a further contraction of the market ... At this point, the investors and the development team want to break through the bottleneck of the determination and the effort to do so, is the player's diversity of game type recognition and compliance with market rules.

The future of the domestic single game market needs to form a virtuous circle between the developer and the player. Let the market's prosperity promote investment and production level growth, so that investment and production levels of growth in turn to promote market prosperity.

The domestic single game market is depressed, why do people do?

From the point of view of the player, many players, especially the players (85 ago), are basically playing single machine grew up, when the single game, including domestic stand-alone, to leave a good impression. Foreign mature market in the single game, after so many years of development, has made great progress, and domestic stand-alone basic or even degenerate, this is a sad story, many players also want to see the progress of domestic stand-alone game.

Players from a single player to get the game experience is not the same as the online games, the two in the performance is not the same, but the focus of the difference makes the individual can often show more details and imagination, online games will certainly revolve around the social development.

Can imagine the use of the next generation of high-definition technology rendering Lin, in the cloth technical support under the clothing Mei fluttering Lee Carefree. No longer you come to my turn system, but sincere to the meat flow action game combat experience. Instead of displaying the text box again, it shows the plot by means of a cinematic narrative. This should be the player expected to see the current era of domestic stand-alone game effect.

From the market demand point of view, there are many players do not play online games. First no time, the second feel bad, not fun. The harder the hardcore players are, the more they shrug off the games. And China as a large country of more than 1 billion people, in cultural products, and the need for localized movies, songs, novels, comics, animation, as well as the need for localized stand-alone game to meet the diverse needs of players. But because single game enthusiasts can only play foreign excellent works, so the eye is very picky. Domestic products are not up to their quality requirements. In fact, we all know that this piece of meat is fat enough, is not able to chew down. As for selling channels to pay for the crack of what is completely without worry to the point, now is not the time to sell the CD copy. To look at problems with a development perspective.

From a developer's point of view, the form of a single game can truly reflect what the developer wants to say. To make the game a piece of work and not just a product. The development of stand-alone games by the technical restrictions are also relatively few, can be assured bold heap effect, try different styles, to achieve a variety of unrestrained ideas. And you just take care of multiple people online, even if just a chat function, will let you do it. The content is also greatly discounted.

If there is a developer's career ideal is to do a online number of more than XX million game, then I hope that such a developer less the better. Of course, the current situation is that most of these developers are in China.

In shaping the brand, single machine is definitely better than online games. Online life cycle is limited, and a single game once the formation of a brand, such as Ff,cod and so on, are generation after generation, and players also have a higher quality of tolerance, of course, can not do too bad.

Back to domestic stand-alone, in fact, can be sold as a Gu Jianyi as a turning point of domestic stand-alone, although before this also has a series of shaft sword to maintain continuity, but the sales are not how high. Gujian sold a significant amount of sales and brought in a new marketing model that laid the groundwork for the revival of the old series and the emergence of new games.

Gujian do now basically can think is the next plate very big chess, from single machine to the TV show to Ol and hand tour and so on, in just a few years to do and the classic series such as the Paladin, title to shape a very successful. The producers themselves are relatively hard, making the brand a lot of room to rise. In a gradually warmer stand-alone market, holding an influential brand, the benefits can still be expected.

And the Chinese paladin itself is the most influential brand, cents five sell million, the cost is certainly lower than Gu Jianyi, should be the most profitable one, there are page Tour hand tour.

Status quo: There are still some people in the development of stand-alone games

For individuals or independent development teams, steam, PSN, and iOS have many support policies from development to distribution and sales, or even the best of times. But at home, in the face of Tencent Department of non-Tencent in the hands of the tens of millions of running water of the Matthew effect, it is really difficult for someone not to do the hand swim or even show the decline of the page tour. After all, you have to let the investors believe in your earnings prospects.

But after all, there are some countrymen, in the face of piracy risk, still in the development of stand-alone games, perhaps to steam, perhaps not so Krypton f2p put to iOS, with the same feelings of the players 6 Yuan 6 yuan (only 4 yuan to get the support of the wife and children.)

And why? In the 90 's, are playing a single player to play big, that year home PC home PS Children, are now hard core players, although these hard core in China's huge game player group is only a small part of that. People, after all, have a dream.