The enchantment is no longer aloof, embracing the masses

All along, the charm to the outside world feel is "small". Aloof Zang led the charm race all the way, but not so understand products but better marketing lei at once. Zang September in Weibo once said, "and old Luo millet than hype, I am sure to lose." I can take them a few blocks more than a product. "This image points to the charm of the former existence of the problem, too low-key and self-confidence, heavy product marketing, which has been playing in the Internet era does not turn-this is a lot of traditional hardware industry, including the same as in Zhuhai, the Internet thinking is quite inconsistent with the gree." However, from the MX4 Pro release situation, the charm of the family no longer "high cold", began to embrace the public.

There is no shortage of fans. From the MP3 era began, the charm group gradually grow. In the era of Windows CE, the smart-phone era allows it to have China's earliest smartphone user groups. In particular, the focus on the product so that a part of the pay less attention to cost-effective products themselves to become its fans. Contact from the person to see, the charm is the kind of people like the special like, do not like people do not feel any brand, differentiation is very obvious.

Even with a very high degree of user loyalty, the user of the charm group has been growing much slower. The author has previously in the "the charm of the family how much?" Who is the potential investor? "A text analysis as of this year February the Phantom of the stock of mobile phones should be less than 8 million units, but the vice president of the Phantom of the 2013 shipments of only 2 million units, so the 2013 stock should be around 6 million, assuming this year's full range of the family of 5 million, MX series of users only 11 million. And the stock of millet according to Lei caliber is likely to enter 100 million this year, almost 10 times times.

The Phantom of the family who did not want to be left behind was thoroughly changed in 2014.

Zang early High-profile comeback announced to introduce external investment to the charm family bigger and stronger, while starting the equity incentive system, the charm is no longer Huang Zhangyi individual company. Marketing Montana Linan and other external forces to join the charm family more vitality, the entire management team more complementary.

After the change of the company structure, the Charm clan and Aliyun come together in foreign cooperation. Although there may be some outstanding capital transactions, from the MX4 YunOS version can be seen, the charm of the foreign cooperation is no longer aloof-after all, YunOS in the Word-of-mouth is far less than FlyMe. However, FlyMe finally mounted on the YunOS and achieved the same experience as the Android version. In addition, the Charm clan began to work with some of the entrepreneurial team to do the hand ring, is not arrogant.

In the product, the Charm Clan MX4 and MX4 Pro all adopt the unexpected pricing strategy, goes straight to the public user who pays more attention to the price ratio, some functional design also quite caters to the populace the meaning. In addition to the price, Mtouch before the breakthrough of fingerprint press, product configuration to suppress the whole millet and glory, impact high-end market. Directly to the Apple salute, open-minded in their own inadequacies in the study and improvement, is not the past "high cold" style, but in line with the needs of the public. The Charm clan strives to do is as far as possible to the user to the Apple experience, simultaneously as far as possible the profit to the consumer, in order to better win the domestic market.

In marketing, Zang I micro-blog from chaos to now familiar with the spread, and the charm of the launch of the publicity ability is a great progress, successful in all major platforms have formed a scale of communication and synergy, attracted many eyeballs and friends of the occasion marketing. In addition, the Charm clan in the major network marketing positions such as know, performance is commendable, in some places than millet, hammer performance better. Not good at marketing the charm people are stepping up lessons.

The proud and proud of the family finally the noble head. See the way you're going.