The endless future of the wonderful social networks

Abstract: In fact, "wonderful" every year, is particularly many this year. And the recent hot several products are "wonderful" to make many people can not understand, for example, that can only send a friend "Yo" mobile applications to get 1 million U.S. dollars financing, there is a big wave of the future of the secret products, and even those before the "wonderful" but now has formed the scale of the MO, Snapchat. If it is the spirit of standing up to speak but not waist pain, to give some products sentence "verbal death sentence" is a very easy thing, but, this article wants to do is, to imagine these "exotic flowers" may exist in the future.

The "Wonderful flowers" are in fact annual, but this year is particularly numerous. Especially the recent hot several products more "wonderful" to people can not understand, for example, that can only send friends "Yo" mobile applications in the recent access to 1 million U.S. dollars in financing, there is a big wave of fiery but the future of the secret department products, and even the former "wonderful" now has become the scale of the Mo, Snapchat. It is a very easy thing to sentence the death penalty to these "wonderful" products , but! What this article wants to do is to imagine the future of the "exotic flowers" that may exist.

Will the next stop of the wonderful "Yo" Be The Martian text?

On June 20, "Yo", a wonderful social application, announced 1 million dollars in financing, so many people were lamenting the variety of social products they could not understand.

"Yo" is a 8-hour time to develop a friend can only send "Yo" Such a Word application, initially submitted to the App store was rejected by Apple, on the grounds that this application has not been developed.

Luckily Yo is not just a yo, you can also send pictures, such as two team photos of the game, a yo can mean a goal, of course, can also mean a yellow card. A variety of subtle, only send and receive information on both sides can understand. The application of such a "wonderful Flower" has now gained 50,000 users and has sent 40 million "Yo" between users.

This single syllable communication, directly to the communication back to the "primitive society." The application reminds me of the way adults communicate with babies, the baby has only one language, crying, and you have to tell from the cries whether he is hungry or sleepy or where he is uncomfortable. The use of a single syllable "Yo" to communicate with each other, it is estimated that the brain is also struggling to guess each other, this time Yo is what meaning, or is not boring.

It is impossible to judge the motives of the capital market to invest 1 million of dollars, perhaps just to try and worry about missing out on a "wonderful thing" like Snapchat. And I think Yo's possible future is to add other sounds, like wow, and maybe even a simple language system dedicated to yo users.

Adults can not understand the "Martian text" has become a phenomenon-level application, in addition to "Martian" and "Alien", "Chrysanthemum" and other "exotic" applications. A group will use this communication as a kind of circle subculture, playing the role of "isolating" our boring adults. Of course, this is only a possible direction.

A big wave of "secret department" products will be heroic?

Finish the Little Flower "Yo", say the Great flower "secret department" products. In March of this year, foreign mobile applications for sharing information anonymously secret received 8.6 million dollars in financing. Of course, with the fiery secret, a few months domestic market-level products have been online dozens of, quite the same year domestic group buying industry imitation Groupon "Hundred Regiment War" style.

The first shelves of products "no secret" (formerly known as "Secret", renamed as "No Secret", hereinafter referred to as no secret) experienced the earliest online, quickly circulated, forced to line and other twists and turns. Recently, the development of the team is about to give up its personalized news monthly products, focus on "no secret" product development.

This is not, the recent "no secret" on the line can be issued letters function, a time users are active, from the previous belly black speculation to direct "about cannon." Many people are complaining about why the iOS version of the letters feature has not yet been opened.

With the secret products of the corresponding, I consulted no less than 10 people in the industry, said the secret products, directly sentenced to "death penalty" of more than half. and "Must Die" the reason is, dark energy rampant, letters mainly for "about Cannon", of course, the root cause is that users play a while to feel boring.

So where is the impossible way out? Burdened with doubts and objections to the secret, the only way to live is to quickly circle the user, wait until the user circle to a certain scale, then try to consider the business model or "wash white."

In fact, the secret of the popular is from the Internet circle began, the user group's consumption level, knowledge level are relatively high. Such a user base, if the call to the power provider, must be a very high-quality user base.

But the biggest problem of the Chengye is "Xiao", these people who use "dark energy" are a group of hidden and restless groups, and the application itself is not the user's "just need". In the end no secret will take the user to the darker, or wash white. Anyway, two directions of exploration will cause the inevitable loss of users.

And another street network based on the company's secret product "toast", behind the street network of professional social precipitation, there is hope and the street network of "small Push Chicken", "hooking up" and the street network itself social application diversion, forming a three-dimensional workplace social ecology.

Big "Wonderful" Snapchat and Mo

The Snapchat of the concept of "burning after reading" is also inexplicable. This send the picture after 10 seconds to disappear in the application will soon be hooked on the "sex" pass the label, Snapchat online 9 months later, users share 50 million photos each day, share the total number of photos has exceeded 1 billion.

Of course, according to the results of Snapchat data analysis, this 10-second disappearing application could be used to cheat students in exams, in addition to sharing private images.

In any case, Snapchat user growth is stable, and the user stickiness is also good, last year's C-round financing reached 50 million U.S. dollars. Facebook, which buys Snapchat, has developed a copy of the Snapchat concept to burn application slingshot.

Now "exotic" to the phenomenon-class products Snapchat currently face information leakage, privacy monitoring and other issues, if you can solve these practical problems, Snapchat has a 13-year-old to 25-year-old user group has a great potential for growth, representing the future, It was similar to the emergence of Facebook and Twitter.

Domestic relatively large "exotic" social products is undoubtedly the MO, although at first bear "about Cannon" reputation started, but after repeated revision of the Mo Mo application more like a mobile product of "watercress." In addition to the interest, location-oriented group of social networking, but also increased the game center, roaming friends and other functions.

According to public information, Mo Mo Monthly active users more than 35 million, sitting on the user, the MO can rely on expression, the game to obtain part of the revenue. And the recent financing of the so-called valuation of 2 billion U.S. dollars, is already in the preparation of IPO matters.

In any case, MO has spent the early stage of business "Life and Death", the next thing to consider is the listing, the direction has been profitable and so show the problem.

And no secret category of products can be used to learn from the MO, how the initial user to wash the white, to the gun for the purpose of the user, guide to the Interest Group, guide to play the game.

A person who understands social products says that the motivation for people to socialize is nothing more than sex and curiosity, and of course, the sex here refers to the more generalized nature that Freud refers to, representing the implied meaning of heterosexual attraction and same-sex conquest. Curiosity represents the desire to spy on knowledge, the future, and privacy. Therefore, the future of social products, as long as the grasp of these two core, there will be opportunities.