The era of Chinese internet cooperation

Find the most suitable for their own city-state, and self-development at the same time, promote common development, SMEs and the Internet must make choices.

2010 has passed, China's Internet open platform has been unstoppable, from their own, to the "city" open to everyone to do, has become the Internet big business consensus. At the beginning of the more than 10-year monologue, the city-state era has finally arrived.

February 23, 2011, Alibaba's Taobao announced a comprehensive open strategy, open scope, including sellers, buyers, wireless, logistics and many other fields, to attract third-party developers, enterprises and service providers to enter. At the same time, Taobao also announced that 2011 will be its "open year", the full year strategy will revolve around opening.

March 16, 2011, Tencent announced 2010 years after the report, Tencent CEO Ma said at the conference, Tencent's open platform strategy has been fully launched, not only covers its QQ, QQ space, micro-blog and tenpay each platform, but also in micro-blog, E-commerce, Some new strategic areas, such as search and network security, are investing heavily in capital. And just before the March 10, Tencent WEBQQ open platform began low-key beta.

March 28, 2011, Baidu Application of open platform advertising system online, this is following Baidu CEO Robin Li in last year, "Baidu World" announced the launch of the application of open platform after another important move. At this point, Baidu completed in its open platform for the commercial chain to build a key step, the entire platform in the proceeds, the division of the promotion of sustained capacity has been further enhanced.

The existing large companies with the ability to build open platforms are being actively laid out, while a new city-state is emerging.

In mid-March, 360 companies will be listed on the United States NYSE. In its prospectus, this is clearly stated: China's 3rd-largest internet company, the 2nd-largest browser provider, the 1th-largest internet/mobile security company, more than 80% per cent of web surfers, and more than 300 million active users a month.

And a related message is that on February 23, 360 launched the "Buy Open platform", group buying site can access its APIs and 360 platform revenue sharing.

First of all, 360 with its huge flow and strong user stickiness, with an open platform to attract Internet power; second, the open platform will also help 360 to complete the business model to make up for its huge user but relatively small income scale. According to internal understanding, group buying open platform is only the first step of 360, there will be more steps to expand.

Baidu, Tencent, Alibaba, Sina and 360, the pattern of the five big cities has become increasingly obvious, the city's attitude, structure is increasingly clear. Each city-state is an ecosystem: with a large number of users, itself to do the bottom platform, the platform is to interact with the user a "application", and these applications from many enterprises and internet companies and even developers, and finally in the service users, the application and platform to share the benefits.

For businesses and the Internet, the opening up of these city-states is no doubt a good thing, especially in the early days of this opening, the sooner they get into the city-state, the more they will be able to gain access to users in relatively scarce situations, and they will be able to stand on their feet.

But the new question is, which city-state should be entered, what type of user to seize, what model to adopt and the state's strength, mentality, and rule system to suit itself?

Same as last quarter, this report is still the highest total competitiveness of Tencent, the lowest for Sina. Baidu from the original 2nd place to 3rd place, and Alibaba instead. It is worth mentioning that 360 of this new city was first selected to get 586 points, higher than Sina, ranked 4th in the top five cities and only 10 points lower than Baidu.

If the last report Tencent's lead is not obvious, then in this report, Tencent's advantages to further increase, began to pull away from the second. In addition to the natural conditions and the city's strength to maintain the lead, Tencent in the system and cultural dimensions of the score, compared with the prior to a greater increase.

Although Alibaba because of the problem of capital leverage, the strength of the city in the weaker than Tencent and Baidu, but its natural conditions have a certain advantage, which to a large extent, its supremacy in the field of electronic commerce and E-commerce in this area of the characteristics of the Internet. At the same time, in the system and culture, although limited by the electronic commerce industry chain is too long, the overall system of open platform is too complex and other factors, in the system to establish a certain degree of difficulty, not as simple as Sina model, but Alibaba on the overall control of the open platform and culture to build stronger than

Contrary to Alibaba, Baidu is stronger than the city state strength, the growth rate of enterprises in recent years very attention. However, whether in natural conditions or systems and culture, Baidu does not occupy an advantage. In natural conditions, because of the rise of the client and browser, Baidu in the user migration cost of this indicator face a greater test, and system and culture, Baidu also need to show a more open and perfect rules system.

For Sina, the institutional and cultural advantages are no doubt, but natural conditions, especially the weakness of the power of the city-state is no doubt. How to continue to lead the system and culture in the future, at the same time as soon as possible based on the platform to find ways to strengthen their own scale, profitability and growth, Sina is facing the first issue. Compared with other city-states, Sina needs to stand up as soon as possible in the overall strength.

360 of the business model is completely different from the other four city-states, and even its open platform is radically different. In addition to the user has a certain advantage, 360 in the system and culture also has a certain advantage, to a large extent, the success of its open platform strategy will determine its future, thus showing a proactive and positive expansion trend. For now, the 360 biggest problem is that huge users are out of proportion to their earnings, which has led to weaker city-state power.

Competitiveness assessment of the five major cities

Baidu

Into the 2011, Baidu's development on the open platform did not have much breakthrough progress, from 22 indicators, its advantages and disadvantages and 3 months ago than, and not much change. Profitability, growth and P/E ratios (Capital market identity), Baidu continued to maintain a strong lead, scale expansion extremely fast. Technical barriers is Baidu's strongest indicator, a full high average level of one times, and its corresponding platform infrastructure, benefiting from the Baidu open platform to show the way, but also higher than the average level of a lot.

Baidu's short board lies in the user migration cost, the public opinion control force and the rule transparency. Influenced by the Baidu Library, its public opinion control force in the survey score is very low; Rule transparency is the problem that Baidu has been, the establishment of open platform rules need to draw lessons from prior experience in the field of SEM.

For businesses and the Internet, access to the city of Baidu not only means huge traffic, but also because of the strong infrastructure and technical barriers, will be safe and sustainable development for a long time. At the same time, Baidu application of open platform advertising system to improve or will quickly bring revenue, the risk from the uncertainty of Baidu rules and the impact of public opinion.

Tencent

Tencent is using the open platform to complete its own product-centric development model transformation. The overall competitiveness of its city-state, because of China's largest interpersonal network, the strongest product development and high user ARPU value, the key application card position, business scale, user per capita value, technical barriers and product capabilities have a greater advantage, which is its open strategy the biggest advantage and attraction.

In the 3 months, Tencent has made rapid progress in system and culture, especially in the framework of platform support and rule transparency. However, the maturity of rules system and the openness of resources are the problems that are weaker than other city-states. Tencent's open strategy does not have a complete and unified path, the overall complexity of the platform system can be comparable to Alibaba, but its control capacity has not yet seen.

Enterprises and Internet forces to enter the city of Tencent, you have to carefully identify which subdivision platform to go up, and such as Tenpay, Tencent search such a platform, directly with other cities bordering. This non-standard practice creates unnecessary difficulties and makes it impossible for the network to truly play a greater value for them. But the advantage is Tencent's product capabilities and user capabilities, or will help access the forces to adapt as soon as possible, less detours.

Alibaba

It has been seen in the past few months that Alibaba has begun to exert its force on openness. Unlike other city-states, whether Alibaba or Taobao, at the beginning of the development of the platform has been operating, which has brought a great advantage for Alibaba. When this advantage is combined with its culture, it is not difficult to understand the leadership of rule transparency, platform fostering and subjective openness. It is worth mentioning that Alibaba also has a very high market monopoly position, which makes it for a long time will not suffer a positive impact.

For its part, the larger short plate has the everywhere, is the technical barrier, the product ability, the application total quantity and the profit as well as the management scale. Compared with several other city-states, Alibaba's technical strength is relatively weak, although there are many wholesalers and sellers in the soil of Alibaba grew up, but from the perspective of the open platform, the support platform for the "application" is still a lack of more substantial benefits. Operating scale limited by the capital lever, only Alibaba business-to-business this listed company, it is difficult to drive the platform from the capital forward.

If companies and Internet forces want to connect to Alibaba, they also face a multitude of options such as sellers, buyers, and mobile. The advantage is that E-commerce-related chain of enterprises can quickly find their own in the relevant platform of Alibaba positioning, and Alibaba open mentality let it have a high degree of autonomy; but first of all, it naturally rejects the power of many areas of the Internet; It also requires the enterprise in this vast platform needs to have a higher initiative and even the ability to integrate resources.

Sina

If it is not Weibo, Sina can not form its own city-state system, so it will be based on the micro-Bo system to play to the extreme, this year will be Sina Weibo quick recruit, run for 1 years. Also because of this, in the overall competitiveness, the transparency of the rules, platform credit and subjective openness, Sina has far surpassed the homogeneous. It is worth mentioning that in addition to Weibo, thanks to Sina's media identity, it has a strong power in the control of public opinion.

As the picture shows, Sina as a city-state, compared to other cities and the disadvantages of not to repeat.

Because micro Bo This innovative set of media and social attributes in a platform form, enterprises and Internet forces into which is relatively easy: on the one hand, can start from their own brand, in the process of contact with consumers to move into sales and customer service ability; On the other hand, with the help of Sina Weibo open platform, Applications can grow rapidly in the spread of interpersonal relationships. This is the business and Internet forces need to focus on. The problem is that, in addition to interpersonal relationships, there is no more resources for "application" in the state of Sina, and there is still a lack of a perfect commercial chain, and the payment system has not been set up.

360

Although it is a new city-state, 360 has an advantage over multiple indicators. Profitability and growth indicators have been favored in recent years, thanks to the expansion in revenue over the past two years, and their platform infrastructure is more solid because of the recent advantages of their clients, as well as in the area of Internet security. The open platform is an important step in the growth of 360, and its subjective openness is very high.

Compared with the strong, 360 of the short plate is also very exaggerated. Regardless of the survey's estimate of the price/earnings ratio, its operating scale and market control is low to almost negligible. Although profitability is promising, the combination of high user numbers leads to a very low per capita value.

Traffic, an important resource that almost all businesses and internet forces have to need, will be introduced as a result of the gradual implementation of the 360 open strategy. The good news is that for enterprises with their own profit model, access to 360 platform can quickly gain competitive advantage, such as group buying companies; the bad news is the same, for companies that don't have their own profit models, 360 have difficulty giving users value, such as free software.

Number of users, profitability, per capita value comparison:

In the city-state, the number of users determines the size of its territory, profitability determines its development potential, and the user per capita value is "land" how fertile embodiment. Three of the whole city of the competitiveness of the research system accounted for 50 points.

For companies and internet forces who want to join the city-state, these three determine the size, potential and earning power of the future.

Among the three indicators, Tencent, Baidu and Tencent were the first to be ranked.

Platform credit Rating

As a new index of the research system of the competitiveness of the city, the platform credit degree is the trust degree of the external to a platform, from the capital, the top of the chain and the user three perspectives on the platform's comprehensive consideration, has 50 points in the system.

Docking to the "application" of the city-state, the platform credit degree is also the "application" can be a long-term development of the security boundary.

In the beginning, it depends on the foundation of the Polis, history, brand and a series of more vague impressions, but with the increase in the application of various platforms, various events will become more and the platform credit fluctuations, such as Sina Weibo once blocked "hair micro" data port, such an event if accumulated, For a long time it is bad for any city-state.

At present, platform credit ranking is the highest in Sina, the lowest is Baidu, but this situation may not remain for too long.

Platform Support strength

At the beginning of the development of the city, it is very important to make the platform develop in order and to form a positive cycle between the application and the users. In short, it contains three two-level elements of money, power and resources.

This indicator in this report changes very large, Alibaba overtook Sina to rise to the first, Baidu fell from the second to the last one, Tencent from the bottom of the position up to the third place. The reason for the change is that different enterprises in the quarter to release the open platform strategy, resulting in drastic changes in level two elements.