The era of mobile electric business: The hard gun and soft rib of vermicelli economy

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With the advent of the mobile electric business era, the fan economy has become a commercial norm. In the fan economy, because of trust, so simple.

As we all know, the core of Internet thinking is the user thinking, it has always been the user in the first place, this and the fan economy in the management of fans is a truth. In the new marketing era, the theme of network marketing is the user's emotion, and the goal is to obtain user identification. As a result, the spread force and strong detonation of the fan economy is in line with the law of market development, but also as a catalyst to the enterprise's marketing development to a broader area.

Fan economy is the trend of the times, the reason is that it has a "hard gun." The perfect low-cost and efficient marketing is the "hard gun" of the fan economy. Under the impetus of the mobile Internet wave, the user's time is more fragmented, and its sliding habit nurturance, lets the convenient mobile interconnection become the Life Vogue, the user's autonomy therefore further expands, since the media, the fan's appearance also is natural.

The ultimate pursuit of marketing is the user emotion, and the fan economy is also more impulse consumption. Once the enterprise or business has successfully landed its own marketing strategy to become familiar with the user and any interactive way or activity, will gain the recognition of fans and Word-of-mouth. Therefore, not only can grasp the consumer appeal but also can fully let the user participate in the interaction, manages and utilizes the good fan resources, can easily realize the low-cost high efficiency marketing and the dissemination, then further obtains the more user the attention, and lets oneself obtain more successful opportunity.

However, despite this, the seemingly large fan economy also has a small "soft rib." Weak relationship is the "soft rib" of the fan economy. Because it is more of an online relationship, the emotional drive occupies a large proportion. In the present situation that the traditional economy is still the main body, the fan economy is a kind of new and fashionable economy, its social essence belongs to an irrational state for most of the time, and once the trust drive is lost, it will vanish. For example: If the enterprise just uses the fan resources to carry on the repetition stimulation, the forced indoctrination, then can cause the fan to be disgusted easily. Under normal circumstances, the fan economy has nothing to do with trading, but it is related to the way of life, and commercial instincts will make the original user-friendly social platform become utilitarian and jumbled. Therefore, in the long run, the development of the fan economy is heavy responsibilities.

With the development of the Internet, especially the mobile internet economy, the influence of the fans on the electric business enterprise or the merchant is more and more, and it is the main proposition of the new mobile economic era to find ways to earn the eyeball of the powder user and realize the good fan interaction. Enterprises only fully respect the user, to avoid a quick success to touch the weakness of the fan economy, and truly improve their own production and marketing strength and image charm, to provide users with more humane value and convenience. Enterprises only from the consumer, product positioning, retrospective contact, cultivate loyalty, layout consumption motives, the pan-relationship into a weak relationship, the weak relationship into a strong relationship, the strong relationship into the enterprise's own customer community relations, so will form their own loyal customer groups, in order to have the opportunity to strive for more successful transactions possible.

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