The fallacy logic behind the true and false of the beauty and every guest

Location: blogs > often-pregnant > listing of the beautiful and dying guests, the fallacy of selling truth and selling false logic listing of the beautiful and dying van, selling real and selling false logic behind the truth [edit] August 01, 2014 13:38 Category: not classified: All customers sincere products, poly beauty products, aging, Chen Au Read: 321 comments: 1

Let's see the United States first.

July 28, 2014, Poly United States excellent products third party watch merchant "Cheung Peng Heng Industry" suspected of selling fake, poly beauty products issued a statement responded that has launched an emergency investigation, has closed the "Cheung Peng Heng Industry" shop, and all commodities have been from the third party platform emergency off the shelves to stop selling.

However, Poly-Mei excellent product selling false rumors, has always been endless.

2013, the United States and Le Bee competition is to enter the white-hot, February 27 Lok Bee nets ' peach Blossom Festival ' and March 1 poly Three anniversary of the two major promotional activities, it became a ' breakthrough ' of the pressure outbreak. Gathers the United States to win the sales, but was Le Feng, le Bee net released 2013 cosmetics industry White Paper, said, "70 percent is the online cosmetics genuine bottom line", pointed at gathers the United States 34 percent to sell the international big name beauty makeup product.

This year's "3.15" period, the Tianya last June issued a "internal procurement list" was once again quickly hot. Landlord named "Gu Sumau 17", claiming that Poly-Mei excellent products before the Procurement Commissioner, is responsible for the development of suppliers, "poly-Mei Excellent products of the big brand cosmetics from a cottage in Guangdong, 90% are fakes." ”

March 20, 2013, Lauder China confirmed that the company is not at present with the United States excellent product cooperation, the electric dealer's website sales are illegal distribution, product authenticity is difficult to judge. Subsequently, Guerlain, Lancome, DHC and other international cosmetics brands, have said that with the United States and excellent products have no relationship.

February 14, 2014 Li will announce the acquisition of Lok Bee Nets, Chen Au's biggest competitor Li make such a decision, the biggest winner is not only product will, but Chen Au. May 16, 2014 Chen Au and his excellent products in all of the questioning, successfully listed in the United States NYSE, the opening price of 27.25 U.S. dollars, up from the issue of the IPO 23.86%, the market value of 3.87 billion U.S. dollars. Four years, the successful listing, so that the whole people of the uproar.

We'll see the guest again.

June 2009, Vancl to strap underwear functional women bra-t nibbled Uniqlo Uniqlo Market, 39 yuan low price makes Uniqlo quite embarrassed, no fight back. September, Eric published the "2009-2010 China Apparel Network Shopping research report," Vancl to 28.4% of the market share, continue to be ranked first in the autonomous sales of apparel Web site.

Of course, in 2009, every guest spent 520 million yuan online advertising fees, ranked second in all China, surpassing Nike, Lenovo Group and large carmakers. Through celebrity endorsement and viral marketing methods, every guest brand resounded through the streets. At the same time, where the customer's distribution companies such as the wind Tatsu "face-to-face inspection, open the box to try to wear, 30 days unconditional return of goods" commitment, so that all people feel the "sincerity". Also in that year, every guest brand began to root in many young people's heart, germination.

May 2010 Every customer sincerity products T-shirt product price half, from 59 yuan to 29 yuan, VANCL will this printing t-shirt product series named T, intended to be positive confrontation with UT. July 2010 Han and Dan Endorsement of every guest advertising overwhelming, "where the object" once exploded red Internet, where the customer has become a household brand in China.

In the 2013, every guest seems to have been immersed in cleaning up stocks, frantically dumping goods. In addition to the "Capital chain Tension", "arrears of supplier loans", where the "good voice" heard fewer and less.

Of course, in 2013 aged also to any customer prudential products to make a second organizational structure adjustment, highlighting the mobile, overseas, shirts and other three major business sectors. Had tried to use only the special sale flash mode, also wanted to use Lei millet hunger marketing, although a little results, but it is difficult to solve every guest "mystery bureau."

2014 may be the year of life and death for every guest. June 30, CITIC Industrial fund wholly-owned holdings of the World Huayu announced the acquisition of the original van customer-Prudential products under the express enterprises such as wind Tatsu. Every guest's this "severed arm" adjustment, which makes about every guest "dying" voice in the Internet widely spread. I believe that all the most loyal customers who have been deeply experienced. has been a long time no visitors to see the ads, for a long time did not buy a shirt on the site. (Note: The above data from the network media collation.) ）

The absurd logic behind selling real goods and selling fakes

1, where the guest of the stars spend huge sums of advertising marketing, to its financial bones. Poly-United States CEO Chen Au for their endorsement, to get the influence of the United States. (Note: A lot has been mentioned above and there is no explanation here.) ）

2, where the most loyal customers are "short dwarfish poor", gathers the United States of loyal users is "white rich beauty", two different purchasing power of consumer customers, where guests and the United States meet, destined to encounter Waterloo.

2010, Xiao Wang has just worked for a year, at that time to his own not well-off economic conditions, to buy some clothes for themselves, choose the best platform for customers. And by 2011, 2012, Little Wang had purchased more and less clothes, because with the promotion of Wang's work ability, economic conditions have improved markedly, for the love of fashion Wang, where the customer "cock Silk" brand image of clothing can only become home clothing, which makes him really embarrassed to wear out to work or date. Wang's consumption level has improved, but the product grade of customers has not improved. The most loyal users and where the customer is gradually away, and new users have not been "I am a guest" baptism.

And the beauty of the consumer is different, a monthly salary of 4000 yuan female friend told me, she is very like in the United States excellent products website shopping, often able to grab coupons and catch up with promotional activities, compared to the counter to gather beauty is too cheap. For example, in Poly-Mei spend 300 yuan, can buy a set of mid-range brand skin care products. And at the counter at least 500 yuan, so this for the general female consumers, Poly beauty is a very ideal cosmetics purchase platform. The survey found that the other large majority of the United States users from the university students. This for the beauty of young girls, poly Beauty is the ideal choice for cheap. Although, they are not the true meaning of "white rich beauty", but for every beauty of women, poly Beautiful brand image is widely circulated among them. Moreover, such consumer demand is so "rigid".

3, where the blind expansion of customers, category expansion leads to product backlog. Gathers the United States steadily, the category expands gradually.

Poly-Mei Excellent products and every customer prudential products have introduced other category products, but also have other business brands. 2011, where the customer prudential products in the capital markets and E-commerce has achieved double the most brilliant achievements. At the same time, aging also began to vigorously expand its product line, such as: Home, home appliances, accessories, daily necessities and so on. Behind the expansion was a severe product backlog that led to the collapse of the "Small kingdom" in 2013.

Of course, at the beginning of this year had tried water hunger marketing, but this lei play seems to be in the clothing industry acclimatized. The reason is very simple, millet walk is the internet thinking of the Community marketing, and for every guest, in the garment to realize the interaction between fans, there is no way to form a circle and collective sense of honor.

Poly Beautiful products are different, in 2013, Poly-Mei Excellent products also began to sell clothing, shoe bags, household products, which is also subject to the special sale of goods will be made adjustments. Poly-Mei excellent products through their own strong web site traffic, expand product categories, the formation of their own brands, the introduction of business, is to achieve the efficient conversion of the site traffic. This is also a good basis for the 2014 listing of the United States. At present, Poly-Mei excellent products or cosmetics as the leading product, but in the long-term development, its expansion has been well supplemented and improved.

4, where the products cheap but not beautiful, poly beauty products but not too cheap. Two different product positioning and price comparisons, we find normal behavior behind abnormal logic.

Every customer sincere product T-shirt 29 yuan can not say not cheap, and by heart and the quality of clothing is very good, at least cotton. But the pattern design seems to be fastidious, except individual section compares fashion and personality, the other most designs and the pattern material quality are not exquisite. Of course, 29-dollar T-shirts can do so, already is too valuable. We are not talking about the price and quality of the logical relationship, but in the premise of not setting prices, can do the whole better. In this way, Uniqlo's T-shirts still have to be more upscale than the customers.

We look at every guest's canvas shoes, in addition to the logo and the marina Some differences, the first look really feel that it is "converse." But the price of Kuangweifan shoes is 5-6 times that of a canvas shoe. However, for some quality-seeking people, they are willing to choose the converse. I think, in addition to the comfort and quality of the shoes of the converse, more lies in the value of the brand of the company.

And in the Poly-mei Excellent goods mall, we often can see the cosmetics brand products. Take SK as an example, a bright ring color bright white set market price is 2810, but in Poly-Mei excellent product promotional activities only need 1699, which is generally acceptable for white-collar workers price, but also to buy a very favorite brand products.

In fact, for women, the purchase of cosmetics in addition to a certain degree of maintenance, moisturizing the skin, more women buy is a heart comfort. How important beauty is to a woman is self-evident. So, even if poly-beauty products are always accompanied by the "fake Porter" of the storm, but how many people care about it, and every time the appearance of fake news, Poly-Mei excellent products or do a lot of efforts and adjustments, we have to believe that this is a conscientious cosmetics electric platform, we have reason to believe that it is good in the bone. Because, such a beautiful shopping platform, carrying a lot of people beautiful dream. You disagree with me, I do not know, I believe that many fans of the United States agree, this is the reason for the listing of the United States can.

We must admit that, where the customer prudential products and Poly-Mei excellent products are the same e-commerce companies, but because of operating products and consumer customers, we are in contrast to the time is not comparable. (Note: The above point of view only represents my many years of gathering beauty and every guest's concern for some personal views.) ）