The Flying Fish Technology Road

The recent Hong Kong listing of Fujian Enterprises "flying fish technology" has become a focus of many entrepreneurs. The market value of more than 2 billion yuan of online gaming companies, because two of the boss and fame, they are flying Fish technology CEO Yau Jianjun and President Chen Jianyu, respectively, holding 30.447% and 17.417%, the lake called "punk" and "Small fish."

Teddy Boy is Yongchun under foreigners, small fish from Quanzhou. Admirers are amazed at how young entrepreneurs can make such amazing achievements. However, all this seems accidental, but has already laid the inevitable possibility. Teddy Boy was an all-night play red police, the Chinese paladin "bad student", but at the age of 19, suddenly the game has a reflection and introspection; Although only 32 years old, Teddy Boy has experienced 3 internet start-ups, 13 years of practice.

In the 1 years before the listing, punks and small fish have refused to the listing of mergers and acquisitions, the total price of more than 2 billion yuan, which also reminded them:

The internet, for two young people with passion and dreams, offers another road to success that is different from the ordinary.

The reverse of a bad student

"Many of the nodes of life, there will be many unknown and contingency, but these contingency sometimes have his inevitability." I started to have a great interest in computers by playing games to touch computers.

Before the age of 19, there was no sign of success for punks. 1997, after graduating from junior high School, I heard that "high school is very miserable", punk a man ran to Chongqing to read Secondary school, mechanical and electrical professional. Like many boys of that era, in the outside shop, Teddy Boy first contact with the computer, more quickly fascinated red police, the Chinese Paladin class of stand-alone games. Hango, Teddy Boy indulge in the game can not extricate themselves, sleep during the day, night playing games, basically not classes. 2000 New Year's Day, he suddenly found, often go to a computer shop, unexpectedly transformed into an internet café. In the dark computer room, the first time a punk was shocked by the Internet, it was like discovering a new continent. People and people together thousands of miles, but can only rely on a network cable, gathered in the same online chat room.

19 years old, Teddy Boy graduated from school, back to Yongchun's home. There is no excuse for evasion, he is like suddenly enlightened, thinking about the possibilities of the future. Since you like computers so much, why can't you make a living by it? Teddy Boy to his parents to a computer, began the life of the first pioneering exploration. He taught himself computer programming at home, and built a game-playing site, usually more than 1000 people online, he charged each member a monthly fee of 10 yuan. That year, his monthly income had reached million yuan.

And the experience of different peers, let punks mature earlier. There was a member of the uncle level called him, chatting and crying. Originally, he thought he was in the game was unequal treatment, the other party a gang of people how bad. This makes the teddy boy very shocked. "I am a game, change the background data casually, can make the player become the most powerful." In my eyes these are not worth money, virtual. "Teddy Boy said, this time also let him have a deeper understanding of the game." Although the game is virtual, but also particularly true, it is true because people have a new world to produce values, and the reality of the same emotions.

These, also lets the teddy boy begin to have many life ponder and the goal. When he was just doing his website, his goal was to make 10,000 bucks and it was soon realized. At that time many students, work also 1500 of the salary. The internet makes a lot of things possible, Teddy Boy realizes that he can use his ability to realize his dream. It doesn't need to have a talent that's different from the average person. He can learn knowledge at home, and then take them to achieve life goals.

3 pioneering experiences from Quanzhou to Xiamen

"If I were the boss of a traditional business, investing in a game, I would probably quit at this point," he said. I believe this is the right direction, and we have the ability to do what we need to do to summarize and revise. It's important to stick to something right. There are a lot of people at this node to give up. ”

Not last, the end of 2001, punk's website has not been open. As the internet transitions from dial-up to broadband, many large online games begin to emerge, such as the most famous Stone Age. "A lot of people are playing in the Stone Age. My program still has dial-up access. "Teddy Boy said. At that time, he was still in the Yongchun home. At first, he wanted to be a local portal, yongchun.com (Yongchun port), after a while he found that there are also problems: Yongchun not so many netizens. At this time, China's large number of webmaster is rising, Teddy Boy has also mixed in some webmaster gathered forum, but, these forums gave him very uncomfortable feeling, but the popularity is very high. He realized that to do a comprehensive webmaster site, the opportunity is very large. 2002, he found the Nan ' an Netizen "stone" (Li Weiping), together with the founder of the establishment of his lake status of the "Webmaster House." Stone responsible for content, punk in addition to content, but also to write programs, do Web pages, talk about advertising. At this time he was only 20 years old, almost every day in the house, not contact with the outside of the society, but through a network cable, he began to contact all kinds of people, in this also quickly matured.

He even thought of opening an internet café in Yongchun until the money was spent. He began to reflect, even in Yongchun success, also do not do. At that time, the current U.S. Mito CEO Wu Xinhong has run to Xiamen to set up a dating site, now well-known but not yet famous angel investor Cai also in Xiamen. Xiamen, gathered a group of young people who started the internet business.

The choice to change his life is again in front of him. He went to Xiamen to continue to venture, and officially registered company, founded a well-known website, "CNZZ data statistics." 2006, two Web site revenue, has let him buy the first BMW car, but beyond the material dream is stirring. In the face of "webmaster's home" millions webmaster resources, Teddy Boy has countless times thought of what way to develop, common profit. In the 2008, the global economy and network entered a low ebb period. At that time, the Web game is in full swing. Opportunity came, he and several partners, raised nearly 4 million yuan, the Xiamen Halo game was formally established. However, due to lack of experience, the first web game did not fire up, but the money was burned.

This is another painful choice, let punk now recall, still feel, self-confidence and perseverance is how important. Despite the failure, but he firmly believe that the opportunity to visit the page is still very large, but he did not do a good job. In order to start the next game, he began to borrow money, the House mortgage loan more than 1 million, to find a home to borrow 100,000. Soon, the second game "Immortal Road" after the launch, there are people to do agent. The Teddy boy tasted the sweetness from the immortal road and began a more ambitious plan.

Refusal of takeover invitation to merge flying Fish

"If only because of the bundle of interests to come together, not for a long time, true partners are not measured in terms of interests, but mutual trust, mutual recognition." ”

Flying Fish technology, the other half of the "Kai Luo World", formally established in 2012, by the United States Mito founder of Small Fish, and launched the still extremely popular mobile phone game "defend Radish." 2013, the world launched the Kai Luo "defend radish 2: Polar Adventure", Radish series to the first half of this year has benefited 319.25 million yuan.

In fact, the small fish is also quanzhou people, and Teddy boy has known for more than 10 years. This April, Xiamen Halo bought the world, two emerging gaming companies formally merged. The combination of flying fish, seems to have a lot of certainty, but, Teddy Boy explained that this is not outside speculation is purely for listing, behind the hidden some unknown stories. Last year, the domestic stock market rose a wave of mergers and acquisitions, restructuring, spring-enterprise umbrella is at that time with the "Travel Network" reorganization, was successfully backdoor. Is slowly rising punks and small fish, at the same time received a number of listed companies of mergers and acquisitions, the other side out of the price is not low, two companies add up to a total of 2 billion yuan, enough for two people a lifetime of food and clothing worry-free.

However, is in the entrepreneurial period of punks and small fish, has long been over the money is extremely eager stage. They ask themselves: Are you going to sell the company? We can't think of anything better than playing games and having meaningful things. This industry is just beginning, there is a lot of space behind, and now it is too bad to sell. ”

After 1 years of thinking, the two concluded that the company could not be sold at this time, and that the results could be even greater. "We have a certain foundation, a step higher than others." Even if it turns into cash, what does it mean to us? So entrepreneurial people, you want to make a bigger career, you just climbed a small hillside, there are a lot of mountains ahead, do you give up here? It doesn't fit our character. "Teddy Boy told reporters that the last two people hit, better to do together."

"Since we've been through these processes together, and a lot of ideas are surprisingly consistent, values, ways of doing things, trusting each other, then just do it together." "Teddy Boy said, the merger of two people are prepared, even if not listed in the future, still want to play together, so and the listing is not much relationship." Mergers are not meant to be listed.

The Hong Kong listing, so that flying fish technology suddenly burst red. However, the listing is not the end, but the beginning of the next journey. At least for the two founders of flying Fish technology, their game dreams are just beginning.

To the current national more than 20 billion per year of mobile phone game (hereinafter referred to as "Hand Tour") market, flying fish technology in the first half of this year's hand tour transcripts, only about more than 90 million yuan. "There's still a lot of market space for online gaming. "Flying Fish technology CEO Yau Jianjun believes that the current hand-travel revenue accounted for about 70% of the company, the future will be more and more weight." The opportunity of the hand swims still, the future certainly has more game group birth, even pillars, but the present domestic this piece of pattern still is in the Warring States period of kill stage.

Strategy】

Do the game brand, do their own IP

2014 is called "mobile game IP Year". Some classics (such as Jin Yong Martial arts series), hit variety shows (such as "where Dad Go"), animation cartoons (such as "Pirates of the King"), etc. were adapted into mobile games. Original brand, become the game industry luxury.

Reporter: As a gaming company rather than a traditional enterprise, what is the significance of listing for you?

Yau Jianjun: We are all very benign companies. If not listed, shareholders annual dividends, including the staff at the bottom, can be very good. But the whole game industry is developing fast, we need to run faster, which requires a lot of conditions, such as the company's standardized operation. Listing can make the company more standardized, let the company in the industry has a certain voice, to obtain a certain market position, we also hope to attract more talent. Listing to a certain extent to achieve the common growth of employees and companies, including options, the achievements of staff struggle can be reflected in the stock. Create this value. It means a lot to us, especially at a time when the industry is booming. If not, it may have been a small company.

But, in a sense, going public is easy for us, and it's not that important, just like we used to move. It's a business development, from an apartment to a big office. Next, the more important thing for us is, how can we attract more talented people, let the company develop better,

Journalist: What are the development strategies and planning of flying fish technology?

Yau Jianjun: Our company has a very big strategy, do a good game, each product is fine enough to play to create an excellent brand. The brand is of great value in the company's long-term development, and intangible assets are more important to the gaming industry. Some gaming companies will buy some IP (intellectual property, that is, intellectual property rights) back, we do not like to take the IP back into the game to operate again, because I think this is someone else, in case I finish 3 years, 5 years, IP is someone else, to return to others, I have nothing. You just made a little money in the process. From the next 5 years, 10 years or even decades, the enterprise is unfavorable. We want to build our own brand. This is our larger vision.

We took the first step and proved ourselves in the past with some successful products, such as the "Defend Radish" series. Brand strategy is conducive to the development of enterprises.

Journalist: How to develop the game brand in depth?

Reporter: A game when it can cover hundreds of millions of players, it has a brand meaning, it can also let us go a longer term, such as "defend Radish", and then "defend Radish 2", which proves that our own to create the brand has a stronger vitality, rather than do a wave is gone. If the game itself into a brand, the future you can do more things, not just games, such as to do film and television classes, more product development, can have a lot of space. With the brand, there is the possibility of extending more products. We hope that in the next few years, more to create some of their own brand of the game, especially the original. As of June 30, 2013, "Immortal Road" about 170 million registered players, "defend radish" about 190 million of the download, including "The Blade of the Three Kingdoms" performance is also good. We also want the company to produce more of these products in the future, rather than just limiting them.

Of course, developing new products is a natural thing. What kind of company would go to do what kind of thing. Why we have made "immortal way", because we have such a team, such a corporate culture. Our core management team is product origin. This also includes me, from then personal website to later projects, most of which I personally brought. This also makes me more concerned about the product itself. An Internet enterprise, the most fundamental is its product good or bad. On the Internet, to do a good product, do not need a large number of promotional costs, you rely more on the product itself, the user Word-of-mouth, you can quickly fire up. Like defending radish, actually did not do any propaganda, but in the user to do word of mouth effect. At first, a lot of women liked it, and a lot of the boys around her would play along.

Future】

Increased hand Travel

The popularity of smart phones, so that the electricity dealers see the next dividend source, but also let the network game has a larger market carrier. Mobile phone game This big cake, become the major game companies grab food focus

Reporter: According to the prospectus, the first half of this year, flying Fish Science and technology tour of the revenue has reached about more than 90 million yuan, accounting for more than 70%. Does the future hand tour become the target of exerting force?

Yau Jianjun: In the domestic hand tour market, last year is more than 12 billion yuan, this year is about 25 billion yuan, next year estimated about 40 billion. You will find that the market space is very large, but our company a few billion a year just take up a little. Flying Fish Technology has 12 game teams, but also retained a 3-page Tour team. The other 9 are all hand Tour team, or in the research and development of products, has not been pushed into the market. Now, hand-travel income accounted for about 70% of the company, the future proportion will be more and more big.

Of course, the Web game (page tour) we will continue to do, page tour Although the industry has not grown rapidly in recent years, but its market is there, it is a big market. Now many of the competitors in the market are running for a hand tour. Instead, we feel like we have another chance.

Journalist: What are your plans for the market?

Yau Jianjun: Domestic Hand Tour market will experience from the Warring States to the three countries shuffle, is now in the Warring States Period, the industry has a lot of companies, but no one dares to come out and say that they are the industry first, because the possibility of others out of the 1 game will beat it. But this is a process. Flying fish technology differs from other companies in that our experience is longer. We have experienced the transition from the page to the hand tour, and it is a successful transition.

So our company's strategy, not positioning for the development of a product, we are positioning ourselves, research and development companies. As long as it is fun enough to have a promising product, we will be involved. What we have to think about is that it is not fun enough. Our company's culture is: simple and interesting. This is also the concept of our products, it looks very simple, but it is fun to play. Simple and interesting is also our corporate culture, our relationship between people, there is no bureaucracy and hierarchy, you are to create fun games. Interestingly, we want our employees to be happy to communicate happiness to the user.

Reporter: Flying fish technology now has Beijing, Xiamen Two research and development centers, the future of what strategic layout?

Yau Jianjun: We will continue to find studios in China. Xiamen, after all, there are certain limitations, such people may be in the North Canton Deep, Chengdu, where there are good team. We want a team with common goals and dreams to join our system. This is very important to us. Of course, we are not looking to expand rapidly and become a big business with 1 or 2000 people. In our industry, people really don't need much. Like the foreign very hot game company Supercell, until now also only then 100 people.

"Corporate Culture"

How to attract young people

Compared with traditional enterprises, game companies do not need huge factories and expensive equipment. The only thing they need to keep investing and rewarding is the corporate team and the talent themselves. The CEO, Yau Jianjun, knows more about young people, and instead of sitting in a new independent office, he and his team are huddled in rows of desks.

Reporter: It is said that your company employees, go to work Taobao, chat micro-letter is allowed.

Yau Jianjun: Some traditional software companies, the company's computer to plug the USB port or even filter network, do not allow employees to surf the internet, can not be so, so that the company employees like robots. I don't think that's right. Now in this era, the company's main force are generation, they can not accept this state. Don't let him on Taobao, chat QQ, on meager, this is impossible. And these things have gradually become a part of our lives, and it is impossible to isolate it, like a sweatshop. We would like to create an open and free corporate atmosphere. For example, I'm sitting on a team, and people are going to talk to me when they see something funny.

In our company there is nothing in general, everyone saw me call me a punk. Our structure is particularly flat. In addition to finance, business is independent, each founder will be in charge of each project team. And then down is the game producer. I am in the team, the bottom of the staff will not have any gap with me. The bottom staff can call me and tell me what games he wants to play.

However, there are few employees who do not work, as long as they do not affect the normal work, such as our research and development, planning, and even customer service staff to play the game is part of their work. Of course, the degree is to rely on their own grasp, if not to do things, has been playing games, will naturally be rejected by the team. Such a person must not be retained. Our team is a product of origin, our corporate culture is product-oriented. Everyone is more research, the game where fun, where the set is very clever. Instead of studying how much money the company is going to make this year, how much money to make next year, because those things are just a result. More crucial is whether the company can develop fun things, products enough innovation.

Journalist: Is this consistent with the overall nature of the game industry?

Yau Jianjun: First of all, to do this industry are young people, their characteristics are not like to be tied, like freedom. Game industry, I also hope is an open mind, if you use the traditional enterprise that set, the company may not have vitality. We now have 300 supposedly people, the future does not want to become a big company, but the hope is good enough, people's ability is stronger. We hope to find a better person. Maybe it's because our company has always been a dick.

The core competence of Internet companies is the team. Now, our team and others are very different, we do not have many years of experience in game development, we just have a lot of internet product experience, whether it is immortal way, defend Radish, are not previously played games, but also want to have a good idea and have the same concept of people to join our company. Do every thing, if the learning ability, is enough, already have the opportunity, we also never look at the degree of anything, like our company some of the project is not the head of the university graduate. There is no baggage, no preconceived notions, but can do things well, put forward new ideas, we would like to be, a lot of why. What else can you do to make a different feeling.