The development trend of China Mobile internet users is becoming clearer

Silicon Valley August 14 news in the past a period of time, and the Internet, the mobile internet has born many soar heroes, inadvertently plummeted also abound. The creation of the iphone has created one miracle after another, Nokia has begun to make a firm transition to the mobile Internet, more and more internet companies are moving, mobile business data is becoming an important source of revenue for operators, Human has entered the mobile internet era.





　


the size of mobile internet


　　　　


up to the beginning of 2012, the number of global mobile phone users reached 6 billion, the world has more than 120 million internet users, mobile phone access to the Internet accounted for the global web site clicks 8.49%, Japan firmly occupy the proportion of mobile phone access to internet users in the first place, France second, third to fifth place respectively , Britain and Germany. Globally, the use of mobile internet and applications is growing at an annual rate of 7-9%, with nearly 30 billion downloads worldwide by the end of 2011, with an average of 22 mobile apps downloaded by each American handset user. People use mobile phones to watch news, weather forecasts, log on to social networks, search information and map, especially SNS, micro-blog, etc. are producing amazing speed and influence, all kinds of IM is becoming the terminator of SMS, MMS.


　


analysis that the second quarter of 2012, the mobile internet market still maintained a good momentum of development,


　　


(1) The accelerated popularization of intelligent terminals has promoted the rapid development of mobile internet industry.


　　


(2) The scale of mobile internet users continues to grow, there is a huge demand for mobile network services;


　　


(3) Traditional internet companies have stepped up the layout of mobile Internet, which has promoted the development of the whole mobile internet market. From the trend of market development, mobile Internet continues to maintain the growth of high-speed development, specific to the various segments, mobile shopping, mobile marketing and mobile search have maintained a high growth rate, although the mobile internet industry is still in the initial stage of development, but each subdivision area is in the development stage of high-speed growth.


　　


Today, the number of users has become the most concern of mobile Internet developers, many companies to compete for reference standards, this is the rapid growth of mobile phone users of the inevitable phenomenon of the times. As of June 2012, the number of Chinese mobile phone users 6 billion, Guangdong, Jiangsu, Zhejiang, Shandong, Beijing ranked top 5, user traffic accounted for the total flow of 40.1%. From the rankings, the more economically developed areas of mobile Internet users active degree. Guangdong, Jiangsu Mobile Internet traffic accounted for the top two of geographical rankings, Guangdong Province mobile internet users accounted for faster than the growth rate.


　　


in the first quarter of 2012, mobile internet users accounted for more than 6 of the areas of PC Internet users, namely Guangdong, Beijing, Fujian, Sichuan, Shaanxi and Tianjin, of which mobile internet users in Beijing, Guangdong, Shaanxi and Tianjin are more than the traditional Internet users. This result has aroused people's thinking, why Shanghai, Zhejiang and other developed areas of the mobile Internet users are less than Sichuan, Shaanxi, Fujian? The reason: 1. Mobile Internet users are active in most of the provinces with more liquid population, the mobile phone as the necessary communication tools to provide convenient access to the Web function is lower than the cost of the PC and easy to carry. 2. Shaanxi, Tianjin, Sichuan and other provinces and cities because of a single living structure, the level of urban development is limited to the degree of computer dependence is also low, so mobile internet browsing news and other behavior can meet the basic needs of users, these provinces have a mobile phone number of users far higher than the number of PCs. According to these characteristics of mobile phone users, in the application design, consider the needs of such users and the use of custom design to increase the number of users, improve the user return rate.


　　


second, mobile internet users


　　


from mobile Internet data, mobile Internet is deeply affecting the user's daily behavior. A clear understanding of the basic characteristics of mobile internet users, mobile internet use behavior and other information become more and more important to mobile applications developers, content providers, mobile operators and mobile phone users to provide more valuable reference.


　　


　


more users to use mobile phone to browse the Web, search, download applications to watch video. Mobile search grew 4 times times in 2011, with an average of 7 searches being made from mobile devices, and 71% of smartphone users immediately moved to search when they saw a good-looking TV, newspaper or mobile ad.


　　


As the number of mobile phone users grows globally, so does the expectation and demand of users.


　　


71% of the world's netizens hope that the speed of mobile internet can catch up or even exceed the speed of computer Internet. 5 Seconds is the most mobile users can tolerate the longest load time, if the Web page or application load time more than 5 seconds, 74% of users will close the page, 50% users will quit the application. If a Web page or application doesn't work at first, most users don't have the patience to try again. In view of such data statistics, when the application can not avoid the need for longer loading time, the design of loading pages becomes a very important detail, how to reduce the psychological waiting time, how to prolong the patience of users, is to load the page to consider the main content.


　　


China's smartphone penetration rate is only 33%, compared with 44% in the United States and 51% in the UK, there is still a small gap. Japan is only 20%, in the end. The smartphone market in China is dominated by Android and Symbian,ios, but the number of iOS users is increasing year by year, and the number of users of Symbian systems in China is decreasing every year. The foreign smart machine market is mainly Android and Ios,symbian the basic fast exit market.


　　


has a particular phenomenon in China, with more Android men than women, and more iOS female users than men, and this is not the difference between men and women in other systems. In view of women's more beauty psychology, iOS apps can provide more themes, skins, etc. to meet female users. According to the statistics of the iphone users of new products more use, and try to use the new product, at the same time more high-end, more micro-blog, Android users widely spread, there are still a considerable number of users to maintain the letter, Renren, Tencent Friends of the use of.


　　


In many mobile phone groups, and qzone related to a higher number of ethnic groups: Pat, the information of the family, "scarf" family, grassroots Internet, im family, information publishing mania, mobile check-in, mobile social groups. In a group of mobile social networking sites, QQ space and Sina Weibo are the absolute main force, while more than 70% of the guests of the group most often put their own dynamic through the mobile phone timely release to the Internet, personal status released also become their most commonly used mobile social networking site functions. Compared with the current news and the unexpected time, the people of the people's attention to their own world is higher than the outside world. Pats the guest to "play" the mentality and "bask" the life manner to become the mobile Internet's delicacy, is the qzone focus attention crowd. Interesting and fun on the way, the tourist landscape is the Android and iOS mobile phone users to take photos of the main content, followed by family and friends to take photos, event gatherings, self-portrait, iphone users prefer food, reflecting the characteristics of high-end users, while shopping for all kinds of clothes and shoes bag is also the iphone woman's According to the user's photo situation, mobile phone applications can be targeted to optimize the corresponding photo function, such as the way anecdotes to do lbs Circle Guide, scenic beauty to do special filters, the activities of the party to do good friends of the picture sharing, the focus on self-portrait to do beautiful skin and other effects. Among mobile social workers, the trend of youth is obvious, they grew up in the rapid development of the internet era, accustomed to through the Internet to complete most of their lives and work, social circle how many students or colleagues, with work changes, traffic inconvenience, less leisure and other reasons gradually reduce face-to-face communication with friends, but still want to maintain this relationship, So social networking sites are good enough to meet their interpersonal needs, and mobile phones offer a more convenient channel. (Expanding reading: "The coming Future: the population and trends of mobile phone people")


　　


According to these population attribute analysis, future social class application attention point may be in the following aspects:


　　


picture/video class sharing;


　　


Private Relationship maintenance;


　　


needs of self-expression;


　　


Grassroots group (migrant workers) social demand mining and other


　　


third, China's application market development trend


　　


At present, 97% of China's users directly in the App Store, harsh or install software to find recommendations, or listen to Word-of-mouth download app. These approaches have some limitations, and apps that deviate from themes and search features will be forgotten. At the same time, China's application market has a serious consumer-to-consumer (Copytochina) phenomenon, to seek innovative breakthroughs in the developer is still a minority, so China Mobile market has a certain blue sea illusion. According to this situation, can be targeted to adopt marketing means, to jump open the traditional design patterns, to find innovative ideas, and according to the different areas of app for more effective business model.


　　


　　


　　


social privacy and openness combined


　　


mobile social significance lies in self-expression and relationship maintenance, personal status, reprint sharing, log release, photos and online chat have more than 50% of the most commonly used, including pictures, text and other all-round self-expression, but also Paul's interaction with others. The current variety of apps, especially the social category of the app is the main direction of concern.


　　


Mobile internet users have a higher demand for privacy. For example: The privacy of the phone address Book must be greater than QQ, Weibo, Renren and even your emailgroup, his natural biggest attribute is private, and two-way confirmation. Unlike the traditional Internet, users have a lot of personal information on their mobile phones, and their users and computers are more demanding in their personal social use and privacy. Mobile socializing is more about preventing a relationship from overflowing, keeping the privacy of small areas of communication and sharing. How to do a good job of separating between private and public spaces is a common problem that is not completely solved by social networking sites.


　　


distinguish between private and not private boundaries, better play the characteristics of mobile interconnection. A completely private network revolves around acquaintances and acquaintances. But any kind of relationship is developed from strangers to acquaintances, and good social networking products can promote interpersonal relationships and establish close relationships. The mobile phone's lbs function can be well utilized, such as microblogging search for people near the function. In a particular unfamiliar environment, such as a new colleague, new class, you want to be more quickly into it, then open positioning function, using the app search near the use of the same app, you can set different degrees of privacy to understand their information, and request to add friends, speed up the process of understanding with colleagues and friends.





uses different handset version characteristic, carries on the extension design. One day, into the elevator, a company colleague a met another colleague B say hello and joked: "Recently in the Mo Mo find a night stand?" Colleague B replied: "Now the Mo and the whole Android version, leading to the people on the street, I have no fun." "Colleague a laughs:" You are still passive. "The potential implication of this story is that the use of the iphone users are generally considered" taste "is relatively high, and the Android user base high school lower grades have, users in the use of the MO not only want to be able to carry out basic information such as men and women screening, but also want to be able to use the phone indirectly to the user level screening. So in the design of mobile phone applications, the use of user psychology to extend the design will also be a special direction.





　　


picture sharing and management more convenient


　　


iphone as the representative of the smart camera more and more, the need for more convenient tools cloud management, the theme of a more distinct presentation and sharing, typical applications are: Thislife (timeline, suitable for biography show), can map (by event clustering, easy narrative presentation), How to make the user more convenient to organize the pictures, short-term and convenient to the picture of the calendar (across the terminal, Cross-platform), long-term use of pictures to record their growth, record life is the need for this type of app need to focus on the core issues, but also the main direction of such applications to enhance the experience.


　　


share happiness, diverse services


　　


people use mobile phones most of the time is the use of debris, not convenient for quick typing, for this feature of a single function, simple operation, short operating time of the social class game application, such as: drawsomething, rhythm Master, sing it and so on. The characteristics of mobile phones can be used at any time to bring great convenience to people's lives, such as coupons, second-hand goods exchange, tourism sharing, has also become a recent big hot. Application based on location registration after a great heat, inevitably will return to the rational state, simple check-in function is difficult to hold the user for a long time, the service provider can place check-in and improve life convenience and quality of life linked to the application model and business model innovation, to meet the user's real needs.


　　


The portability of mobile phones, convenience allows the mobile phone can be more deeply integrated into our lives, ausmartsports innovative collection of mobile phones, providing a sense of motion temperature, measurement of movement, sports scene records and other functions, so that our hands of the mobile phone into a body feeling, a good use of mobile phone platform, Break the traditional mobile phone usage pattern. Apple is also merging its products into different uses, such as clothing, equipment and augmented reality. Mobile phone mobile payment has become more and more popular, mobile parity system is also more and more perfect, in the future payment system will become an important part, imagine a group of friends out to eat, a person with a mobile phone to initiate AA system, other people touch the phone can be completed AA payment of life. Maybe one day we go out without any cash, and we can solve all the problems with a mobile phone.