The internet is sweeping every industry so much that it uses the Internet to think about the future.

Although the internet is sweeping every industry, it is using internet thinking to look at the future development. However, today's market, physical stores still occupy the mainstream sales channels, most businesses only have physical stores, not set up shop, network retailers also did not bring too much impact on the physical store. However, some businesses have begun to use the network and physical store sales to improve sales, online ordering, store delivery, and this way is increasingly accepted by consumers, because the consumer's shopping habits have come to the Internet and even the era of mobile internet.

Combined with the actual needs of future users and the development trend of technology, according to experts predict that the future network and physical store integration has five trends:

1, the use of mobile tools marketing

Mobile devices such as smartphones and tablets become the main tools for contacting customers and promoting sales, and businesses should use the most advanced science and technology to broaden their marketing channels. Making it easy for customers to find your store online is just the first step. Target promotion, mobile E-commerce, mobile payments, loyalty programs, bonus points and so on, the future with the popularization of wearable technology, the sooner grasp these opportunities, often easier to win a broader market.

2. Use of content and social media

Nowadays, many consumers tend to surf the internet before shopping, some retailers have realized this, by writing some soft content, often in major websites vigorously publicize, marketing their brand. In fact, the text propaganda is not enough, netizens often do not have the time and patience to read large paragraphs of text, their products on the photo-delivery platform, exquisite pictures are easily imprinted in the minds of potential customers. Do the illustrated, so that users understand the full range of products and services.

In addition, can also be called by action, stimulate, attract potential customers, for example, button display text to have a sense of urgency and immediacy, provoke the customer's desire to buy. The following figure:

Finally, pay attention to customer feedback to ensure that the potential customers leave a good impression. You can view comments that users have posted on social media or transactional websites, to the merchant's credit rating, customer complaints and so on to understand the customer's evaluation of the company, this is particularly important for the long-term cultivation of the network platform business, because a customer's bad rating will bring very big negative impact, From the quality of service to improve the details of customer satisfaction.

3, with the help of large data mining from selected targets to accurate locking

Big data is no longer new, but through the collection of large data, mining research customers attitude and behavior data, using advanced mobile technology, such as geo-fencing, near-field communication (NFC), in-store Wi-Fi service, augmented reality technology, Low-power Bluetooth technology and ibeacons technology, better product promotion, Promotion and other activities. Can be promoted at the same time, to avoid disturbing customers, improve sales performance has also won customer satisfaction. For example, a store can investigate the user's consumption behavior and purchase intention, for the region's 20-55-year-old high-income women to send advertising information, holding a limited-time snapping up activities, so that users not only not disgusted, but very look forward to, such an effect can be imagined.

4, O2O two-way service to enhance the experience in the shop

Businesses can use the network and physical store sales approach, pay attention to improve customer experience in the shop in order to better compete with pure network retailers. Can be launched online ordering store delivery services, the implementation of the store mobile payment, the establishment of customer loyalty plan, the implementation of membership card shopping system and so on. Let the online customers experience and consumption of real landing, forming a O2O closed loop.

5, the implementation of all-round, multi-channel marketing methods

A recent study found that 34 of consumers in the UK first searched or browsed a product online before buying it, and then went to the physical store to buy it, which is the "reverse Hall" (reverse showrooming) phenomenon. The retailer, which combines the physical shop and the shop, can adjust the pricing strategy and order and return strategy to compete with the net retailer.

Shop and physical shop seamless docking, to provide customers with a better consumer experience. For example, when a customer buys a product online, the product is sent to the unit, and if the customer does not like the item, it can easily be returned to the physical store.

Many retailers have used modern technology, especially the Internet, to change their business and business models, enhance their strength and expand their business. The retailer should grasp the opportunity, use the network influence to the purchase decision, adopt the advanced technology, provide the outstanding service, walk in the industry ahead.