Investment community October 19 News, the Mobile Developers Conference, China (MDCC) in October 19-20th at the Beijing National Convention Center Grand. This conference is jointly sponsored by CSDN and innovation Workshop. As the largest mobile developer event of the year, it brings together well-known application developers/teams, operators, platform providers, internet companies, handset manufacturers and investors from home and abroad. Under the theme of "the Opportunity and challenge under the mainstream of mobile", we will discuss the development trend of mobile Internet together in the General Assembly, and discuss the breakthrough way of the mobile mainstream.
, the CEO of Epic Games, Tim Sweeney, founder of the Endless Sword, released a keynote speech titled "The Next Generation of smartphone and tablet gaming trends" in the plenary. Tim believes that the fee-for-pay model allows gamers to get a completely different experience from previous generations of games.
Epic Games CEO, Tim Sweeney, founder of the Endless Sword
Below is the scene record:
I first introduce our company, our company has been established for 21 years, our company in the United States North Calerona. We are a senior company, we began to design two-dimensional game, and then developed a phantom engine and the various games on the Phantom Engine. We are in this area, through the development of the Unreal engine we designed the game is completely different, and now the Phantom Engine has a fourth generation products, this product is a comprehensive package, which is designed and maintained by 100 design team people. We've designed a lot of games to run on a variety of platforms, such as PC platforms or other mobile platforms, and now we've applied to the next point of attention, games running on mobile platforms like Apple devices, Android and other platforms.
is moving very fast in its history, because we can also see 1 billion of people around the world buying tablets or smartphones, who play games via smartphones or tablet devices. Our games can run on Android or Apple, while Internet access is now very convenient, giving users unlimited access to the network, wherever they may be, increasing their chances of playing mobile games.
in-charge mode to gain unprecedented gaming experience
We have an inside charge game model, it allows gamers to get a completely different experience from previous generations of games, because they now have to go to the store to buy a CD-ROM to play the game, now do not need, just touch the screen to play the game, completely changed the way the game.
we know that the support screen hardware has also changed significantly, the performance of the screen every two years will be doubled, and now we are able to support a T-floating-point operation speed of the quality of the picture, now many vendors are using DirectX 11 screen design standards, Also represents the highest standard of game development in this industry, there are many people in the game audience, there are many casual games and large game players, we can develop a very comprehensive large-scale game, can also design low-end games to meet the needs of another group. What are our roles and tasks as game developers? We know that the ecological environment has changed a lot, smart phones after the advent of the Angry Birds have a unique moment, now the game has changed greatly, the quality of the picture has been greatly improved, many mobile game developers are generally 10-30 people, we use 6-18 months to develop a game. We used to design a small game, now we have chosen to develop a big game, and more simulation, so that our investment in the game has become big.
the past decade has been a personal computer era, when we developed games for PCs, and now things have happened, and what we have to do is develop a series of games for mobile terminals. Now our game can achieve high-end personal PC game screen standard, that is, we are able to high standards of PC configuration of the game, on mobile phones can also be achieved, which increases the meaning of the game and its complexity, and make it more fun.
Our current developer productivity needs to be scaled up to accommodate this trend. We've increased our budget for game development since 2009, we've raised our budget to $5 billion trillion, we can see the changes through this budget, and at the same time we've got a lot more people involved in game development. We started out with simple games like the Angry Birds casual games, and then began to design the endless sword.
How to create high quality picture and high-speed running
"Endless Sword"
We can see that the quality of our picture has reached a very high standard, reached the standard of DirectX 11, we spent six months in 2011 to develop a game, mainly on the top of the PC running, through this experiment can see how high we can achieve the quality of the picture standards. At the beginning of last year, we were able to provide this game, which has reached the quality of the PC screen, and everyone can run on mobile phones and other wireless devices.
This technology can now run on very high-end machines, and we are using the fastest screen processing speed, we know that this image quality can also be obtained on the mobile terminal. In the next few years, there will be a profound change in the quality of the picture, and to provide you with a great performance of the game, we can provide you with unreal engine, so that we can develop more simulation of the game, and it will be able to achieve faster and more accurate animation effect, the future will certainly enhance our customer experience.
We now face some challenges, as well as our budget and technical and risk challenges, one that we need to invest more in future mobile game development, while reducing design risk, using standardized phantom engines and sharing our development technologies, and direction development knowledge to make the design process more standard and more stable.
when communicating with developers, we are aware that there are some risks in development and that the first three weeks of our development project, the images we get during the three weeks are not refined, but this time we've got the design prototypes, Let's go through three months of development to see if this prototype works, if it works, we have to invest more, we need three months to test the prototype to see if it will have a market in the future, we do not want to design the game before we find that it is not popular, which will waste our supplies.
when I started to write games, we used to write a game at that time only need 20,000 lines of code, the first generation of Unreal engine used in 1996, we use not a lot of code, but now the amount of code has reached 3 million lines, which means that we can now use middleware to achieve a lot of benefits. Of course, the use of middleware includes our illusory engine and other middleware, which can enable our game developers to increase productivity and reduce the risk of design and development.
the
of the expanding user group of Western and Western
Another interesting place is that we have the phenomenon of the integration of the Chinese and western in the game, the popular games in the United States will also become popular elsewhere, such as the popularity of a game in the United States spread to Europe, China and South Korea. Some games in Asia have slowly spread to the West and the United States, and are also very popular in the United States, such as the sword-spirit game is like this, there is a Korean design game. The interest of East and West is a good thing, because the integration of eastern and Western interests, we can create a game on the global sale, the customer base expanded 4-5 times, China is also a very large market, if we design a game in China sales, it will greatly increase the customer base. There are also bad places in east-west integration, and competition will become global once it is integrated. We started with platform based games, some very high-end PC games, mobile games, as well as low-end web games, web games is based on the HTML5 language game, now we are using a screen based game. Now that our technology has changed a lot, such as a graphics processor or even a multi-core CPU processor, we can build a game that runs on a cross-platform scale. There is also a need to adjust the strategy, we can achieve the use of scalable engine anywhere, we will see the game market will be more integrated.
Cross-platform operation allows the game to be fully demonstrated on each platform
Now unreal engines can be used on PCs and Apple's operating systems and other operating systems, the game feature is that we can develop a mobile game, which can also run on a PC system or on other online systems, so that we can increase the sales level of a game. We can also build a global partnership, we have been with Tencent QQ recently, because QQ has many years of experience in the platform game, and in the United States there is another partner to provide an online distribution platform, but also one of our distributors, as well as Microsoft, but also our distributors, The main issue of our recycling machine games. Since we've been developing games, we've had a very good relationship with hardware companies like Apple, Google and AMD and other hardware vendors. We have a very long history compared to other game developers, looking to the future we can see that the situation is very encouraging, first of all, we are in the future is a sensor-prevalent era, is no matter where you are, no matter what kind of action you do can be captured by the sensor, That means that all of the actions and actions you take in the real world can be captured by sensors, and then converted into virtual information, such as introducing these virtual sensors, Microsoft has Kinect sensors, multiple cameras, can capture human action changes, can build a three-dimensional model So that you can capture and transform the motion information in real life into virtual information, whether it's your physical movement or if you put your hands on it for the Kinect. The way you interact with mobile devices in the future is not just touching the touchscreen with your fingers, you can control the game in a variety of ways, interacting with your mobile terminal, and creating a lot of interaction possibilities in your mobile device, you can use the keyboard to communicate, But we know that with the development of mobile devices in the future, we can integrate these products with TV and computer in the future.
The main source of the
virtual business is that we have paid for it, and now if you try to play a game, you think it's a fun game, you need to buy some game money or other ways to improve your gaming experience. Of course, in the game we can see a concept, over the next few decades we know we can go beyond the real economy, because the real economy refers to oil exploration, iron ore mining, and the real economy is also the construction industry, these are limited, because resources are limited, if we turn into a virtual economic model, There is no limit to the virtual economy, which means that one day the whole world economy will become a virtual economy no longer the real economy.
augmented reality--seamless convergence of reality and virtual world
Another trend is to enhance the reality, it will greatly change the way the online games, through the enhancement of reality we can seamlessly connect the real world and the virtual world, the reality and the virtual combination of the formation of a game, to provide customers with a unique customer experience, such as Word Lens,word Lens is when you raise your camera, your cell phone camera is pointing at a text or something, and the text that your phone screen captures will be translated into the language you understand, which is an image translation application. In the world as long as you have this technology, wherever you go, you can translate your unfamiliar language into your familiar language, which can provide you with a more familiar environment. There is the Samsung window, it's a device, it's a window, it's no different from your office window, but it can combine the elements of the computer with the real elements you see, it has two layers, the first is the LCD layer, you need to hold a window, After this layer there is an LCD color that can be combined with the real world you see with the world you see through computer equipment, and then the real world you see can interact and merge with the virtual world. When you can look out of this window, you will see more than just a real world, but a virtual and realistic picture of the world. If we shrink the window and shrink the size of the glasses, you can put the glasses on and you can integrate the virtual world and the real world in this way. We can make this technology more mature in the future, if you wear this glasses to see is the real world, through the glasses you can see through the virtual superposition of the world. In the future you no longer need TV, you don't need a computer monitor or a computer screen, you just need to use such a pair of glasses to interact with your mobile device.
Summary:
some of the trends in mobile devices are the rapid pace of mobile devices and mobile development, and the rapid development of mobile hardware, as mobile devices continue to grow, and the potential gaming market becomes more. Some gamers have been transformed from casual gamers into massively game players. When both the east and the West are merging, the market competition becomes global competition, which requires us to improve the user experience. We need to be able to provide cutting-edge games and be able to increase human and financial input, must be able to create world-class good games and be able to collaborate with mobile device suppliers.
At the same time, the games we offer must be geared towards a larger global user base, which means that we cannot only understand the local market, but also the global market, and market integration and migration. We need to be able to provide very good game development tools to reduce costs and reduce the failure rate of game development. This is some of the experience I have gained elsewhere, and in the gaming development community, I would say that with the continuous improvement in hardware performance, we believe there will be many opportunities in the future, especially in design and development, and that it is a golden age for us, Is our game developers must seize the current golden age opportunity to develop a better picture quality, more high-performance game. This is my view on game development.
