The founder of the Zang, who has just returned from Mars to Earth yesterday, issued the first microblog

Following the day before yesterday, "Just from Mars back to Earth," the founder of the Zang issued the first micro-blog: "From today, I will tell more people know, in addition to the millet phone, there is a better charm family mobile phone can choose." Later, late yesterday, he released his microblog again, saying, "If life is a play, I am the most sincere actor." and shared his second inner speech after his return.

Zang in the spirit of self-reflection, but also will be directed at Millet. He has said that the most important task after his comeback is to raise money, and he has visited Gree CEO Mingzhu, who is also one of the potential investors of the charm clan.

The "feud" between the Charm clan and millet

Millet Company before the establishment of the LEI has been introduced through the relevant people, and zang contact, and put forward their intention to share the charm of the family. However, in 2010 Lei but set up a millet company, and then did not talk about the intention of the previous shares of the charm, in the millet mobile phone, the founder of the Zang has expressed dissatisfaction, alluding to lei to get trade secrets.

There is a world of controversy. The competition between the charm clan and millet also kicked off, and as the gap between the two sales widened and intensified, especially during the release of their new products. But this is also seen by many people as a way of marketing.

Put aside the products of both, from the business model, the charm is the line of the last officer Net Direct, Third-party distributor distribution channels, the offline entity shop distribution. Millet this tends to online (futures), the third party power channel contract machine distribution, the first time to participate in double 11 of millet to obtain 500 million yuan sales of the single product championship, so the industry will be millet as a power company.

In the past year, ZTE, Huawei, OPPO, Gionee are all in the formation of their own brand new Internet independent, trying to have a big role in the electric business channel, the success of Millet also gave them strong confidence. The role of electric dealers as domestic mobile phones has become increasingly prominent.

Domestic mobile phone How to save the power of the electricity business?

Prior to the "Chinese cool" (refers to domestic mobile phone 4 brands-ZTE, Huawei, Yulong Cool faction and Lenovo) is relying on the operator's business-to-business model tied to the hands and feet, in addition to the relative partial consumption end of Lenovo, the other 3 are followed by operators of the tide of ebb and flow. This kind of weak channel mode, the electric business channel becomes especially important. However, the traditional mobile phone manufacturers can really rely on e-commerce to get out of the plight of the shipment is not profit?

Zhang, a senior journalist at business value, has made an analysis:

While serving the end customers, the Chinese Cool Alliance also need to participate in the operators of High-volume collection, which in itself is a very fragmented thing: for domestic mobile phone manufacturers to urgently solve the problem is the brand, in addition to solve the problem of low profit, but the operator channels can solve the problem of shipments. For consumers, the once free network of mobile phone brands can spend thousands of yuan in the open channel to buy? Operators will not be able to pay for the high-end products of domestic handset manufacturers, or even subsidies, the only one to receive this preferential treatment.

On the one hand the operator for the terminal manufacturers more and more stringent, with the lower threshold of the intelligent machine, disorderly competition environment also makes several major domestic brand manufacturers miserable. Even once with the operator to go to the recent Woo Dragon Cool faction also aware of the climate change, not only began the official online mall, but also in several major electric operators to open a flagship store, hoping to be able to make up the short plate.

But in the absence of brand before the rush to abandon the carrier channels are dangerous, I am afraid that domestic mobile phone manufacturers have to be forced to split down. But in the jungle without trees, must establish their own channels, which in fact, when Huawei set up a terminal company has been considered, since 2009, began to open a flagship store, laying all levels of channels, but alone did not put the power of this channel to focus on building the first channel.

In addition to the frequent loss of opportunities, the other short plate of the Chinese Cool Alliance is to follow the operator customization to make their products become a cheap entrance, and after entering the open channel to continue the thinking: first of their own core applications to retain, followed by the application of operators to join, even if not the carrier channels, Terminal manufacturers are bound to be with the application and service vendors, this bundle for the end of the model is not to pay the terminal manufacturers, is an essential means of income generation. After layers of bundling, a thousand-dollar smartphone user experience is conceivable.

Electrical business is not in the Internet to open a shop concept, but from the original sales of hardware thinking into traffic thinking, selling a few mobile phones is important, but the other core of millet success is that it has become a successful electric business platform. According to the relevant data to show the daily search millet cell phone keyword number of times at least 500,000 times, in addition to the search into the Millet official website of the user also has the direct access to rice noodles, coupled with the flow of imports, millet official website of the daily visit is not less than 1 million.

Today's mobile phone manufacturers who have the official website can do such a level? Electric dealers have never opened the shop but the battle platform, a successful electric business platform whether selling mobile phones or selling dolls will be feasible, and build a successful electric business platform is not suitable for traditional handset manufacturers.

After the flow, millet also has the ability to obtain high customer unit price and the cost, which may be the core of its e-commerce. It is not very difficult to do the electric commodity card and to open the network flagship store itself, the key is how to do after the electric trader. In other words, today's domestic mobile phone manufacturers in the price of Low-cost no one will lose to millet, but the establishment of a new electric business strategy should not be for low-cost products to find exports, but the new product and operation model, this is a system of work, is not simply for the electrical business and electricity.

Back to today's theme. In the fourth quarter of 2013, China's mobile phone shipments were 90.8 million, compared with 94.8 million in the third quarter, according to the Asia-Pacific mobile Market Quarterly Tracker, published by IDC, a market research firm. It is conceivable that the domestic intelligent machine competition also tends to white-hot.

Although Millet has achieved extraordinary results through the electrical quotient, but the road is still very long, the charm of the family in addition to challenge millet products, marketing, if you can also use electricity to the same millet to challenge millet, which for domestic mobile phones will have a greater role of agitation.