The four essential factors to become the leader of home textiles

Home textile products have been occupied by the net shopping market more than 20% of the main share, especially in the Spring Festival, bed kits, sheets, quilt cover, the core, pillow, pillow and other bedroom home textiles and towels, bath towels and other kitchen home textile supplies online sales, also ushered in a peak period. Taobao on the 1 Diamond Home textile Shop daily sales have more than 10 single, Otis Mall, such as portal and small and medium-sized home textile industry, the daily sales in dozens of single to hundreds of single, and the only home textiles and other large home textile industry, the daily sales of enterprises in more than hundreds of single.

Through simple data can be seen, the different categories of home textile shop, although there is a good sales, but due to the location and size of the electric business platform, its sales index still has a significant gap. And the same goods, in cloth, price, quality and so on, there is a big difference, ordinary consumers do not have the professional ability to identify. Home textile products due to special materials, complex channels, price confusion, so the home textile products online shopping market also need to lead the business, to guide and standardize the market format. The authors believe that the leader of home textile manufacturers must have the following four elements:

First, the brand of goods

My country textile well-known brands have Raleigh, Fuannacompany, Valentino, Dream Clean, Vosges and other dozens of big brands, limited by the traditional sales channels, and a large proportion of brand exports, so the Chinese people do not know much about textile brands. However, because of the lack of understanding of the brand, but also for the informal workshop produced rough goods to provide a living space. Although these large brands of home textile products in terms of quality, health, fashion sense, have a strong advantage, but in the market does not occupy a clear advantage.

To be the industry leader, these big brands must be integrated. Not only to provide centralized display, sales, but also to continuously infiltrate the home textile brand merchandise charm and advantages. Guide netizens in the use of home textiles, as far as possible to follow the brand line, to support the survival and development of our national brands. Also enables the Netizen to form the trust degree to the commodity, at the same time, forms the loyalty to the mall.

Second, the quality of security

Home Textiles is the traditional industry, but also the common consumer relatively unfamiliar industry, because its original material is very complex. And people in the purchase of home textiles, often with pure cotton or cotton to determine the grade and price of goods. In fact, this is a very big misunderstanding, also gave a lot of pusher opportunity.

Home textile materials of various kinds, divided into pure cotton, small jacquard, jacquard, satin, grinding, silk and many other categories, and different categories also have different content ratio. Therefore, to protect the value of goods, we must protect the quality of goods. Demand the leader of the industry, and strictly the quality of supply. For all goods detail material, content, grade, let Netizen plainly consume. In order to enable consumers to realize the real ease of shopping and fast shopping, web users can form a high conversion sales

Iii. Price Dominance

Consumer-to-consumer and small and medium-sized platform on the common dozens of yuan or even hundreds of yuan a set of home textiles, sales are very amazing. Because the public has been accustomed to think that the consumer-to-consumer is cheaper than shopping malls and consumers. From the cost of sales analysis, this is actually true. However, in contrast to commodity materials, raw materials, design, aesthetics and so on, you can find that many home textile commodity prices low, but does not represent the low price.

The reason is simple, consumer-to-consumer and small and medium-sized enterprises on a set of bedding four-piece set price of only 99 yuan. and large Business-to-consumer same picture of bedding four sets price 199 Yuan. Natural selection of netizens cheap, do not choose expensive. However, a careful analysis of the material can be found, one is less than 20% cotton content, one reached more than 90%. Therefore, the real advantage of price, reflected in the comparison with the material goods, but not the same picture of the comparison of goods.

At the same time also need home textile leader, not for profiteering and quick benefit, take the long-term brand building road. To attract netizens to gradually shift their view, change the concept of consumption.

Iv. Service Humanization

Online shopping The most Internet users headache and worry about is the service of the electric business. As long as the service is good, you do not have to worry about buying non-delivery or unsuitable goods, and do not worry about logistics speed. and home textile online shopping The most difficult to solve, is precisely the service problem. Consumer-to-consumer platform In addition to a few large stores, more cherish the hard-won credibility, relatively good quality of service. However, there are still some shopkeepers, are fooled out of one piece, there is no return of the possibility of replacement. And the company's home textile goods logistics slow, commodities have defects, and so on, is not uncommon.

To be the leader of the home textile industry, it is necessary to truly humanize the service, carry out to the extreme. This not only attracts netizens, but also can spur the same industry to continuously strengthen service management. Because the service humanization, is not the slogan, also is not the goal. But in the beginning of the establishment of the mall, it requires the team to implement the basic principles of implementation.

The above four elements are not so mysterious, nor difficult to do. But in the relatively chaotic and commercial online shopping environment, too many businesses only pursue immediate interests and profiteering, will ignore these brand elements. Of course, there are a lot of professional home textile companies to go brand-specific, professional route, showing a rapid and healthy development momentum. For example: The only home-brand home textile (www.vegaga.com) has become a more prominent home textiles, reflecting the strong leader of the potential of the business. The only home textile brand home Textiles not only with Raleigh, Fuannacompany, Valentino, Dream Clean, Vosges, card-day jiao, hung run, Xin Ting, Dream Jie Baby, the flower of the Holy, Saino and other dozens of brands of home textile manufacturers to establish strategic partnership, but also provide home textiles purchase and maintenance knowledge, support delivery of goods to pay, provide 30 days free return, 24-hour customer service online.

The author believes that China's brand home textile business, are the potential to become the industry leader, driving home textile industry's continuous standardization, high-speed progress!