The future business Circle, a mobile phone and eat and drink unimpeded?

In the future business circle, consumers can eat and drink freely only by a mobile phone. Yesterday afternoon, Alibaba and Hangzhou Xiacheng District Government reached a cooperation agreement, in the most popular martial arts Circle line of the country's first "future Business Circle" O2O, down 400 merchants have supported consumers through the payment of treasure wallet, such as mobile end of the tool to complete the ordering, Choose a seat, hotel, taxi, find toilets, pay and other operations.

More than a year, BAT (Baidu, Ali, Tencent) in the O2O layout of the force frequently, the pattern is at the beginning, in the "Import Service Payment" framework, three of the current competition from the entrance, the fight to pay, shifted to pay more attention in a variety of application scenarios to spell service.

Reporter yesterday in Wulin business district experience, with the payment Treasure Wallet scan line everywhere in the two-dimensional code, will be the entire 2.5 square kilometers of Wulin shopping district moved to the virtual mobile screen, to get a variety of service information and entertainment business card discount, use Alipay to buy any one of the merchant merchandise. For offline businesses, in addition to this can be introduced into the passenger flow, but also in the background data to understand consumer buying habits.

Small Micro Financial Services Group (CHIP) O2O Division general manager Wang Lijuan yesterday to the "First financial daily" reporter said, the future business district can drive a single shop under the line to speed up the "net" footsteps, the implementation of online and offline unified price, breaking the previous line under the user groups under the fragmented, so that consumers have a more humane shopping experience.

The "Future Business Circle" project is Ali for mobile payment to create a "future system" of a continuation. Last month, Alibaba and Tourism business complex "Xixi Paradise" to create the first "future Life Square", users in the Mobile Phone Alipay service window to obtain free WiFi, hotel and food reservations, map navigation, business recommendations, membership card discounts and other services.

This June, the Alipay wallet and the Housing Construction Department IC Card Application Service Center cooperation Landing "future public transport", by partnering with mobile phone vendors that support NFC (near-field payments), the 35 cities in the country turn users ' mobile phones into a bus card, thereby opening up barriers to the incompatibility of traffic cards among cities. According to the plan, in the market before the end of NFC-enabled mobile phones can access this virtual bus card, networked cities will be expanded to 60 seats.

At the end of May, Alipay cooperated with the hospital to build a "future hospital" mobile medical Service platform. Users to the designated hospital registration, waiting, pay, check the report can be paid by Alipay Wallet "service Window" completed, save the queue time. By the end of July, one of the partners in Guangzhou Children's Hospital through this approach to the proportion of patients has exceeded 10%. But at present the product only supports the expense, but the health insurance settlement Way will be in 2.0 version on-line.

Pengley, CEO of Alibaba Group CPO (Chief Manpower Officer) and small Micro Financial services group, told reporters that creating a "future system" is Alibaba's attempt to "cloud" strategy by integrating mobile operators, mobile payments and large data platforms to provide a one-stop service for life.

It is reported that Ali's "future system" includes almost all the mobile products including mobile Taobao, Alipay Wallet, Amoy-point, Taobao Travel, gold map, express taxi, free WiFi, etc.

Over the past year, through acquisitions and other generous O2O layouts, bat Three has become more competitive in the O2O field of "Import service payments" as a general framework. In the case of the entrance and payment pattern, the bat scramble for offline resources and scenarios, and optimize the service experience has become another dimension of competition.