The future trend of retail industry: voice-control shopping and social shopping

Absrtact: The Guardian of the UK recently published in its website, said that the development of technology to the traditional retail brand impact, the traditional high street retail brand rules were rewritten, big-name retailers were forced to reshape. If the retail industry wants to continue to thrive in the future, it must adapt to change.

"The development of technology has impacted on traditional retail brands, the traditional high street retail brand rules have been rewritten and big-name retailers have been reshaped," the Guardian newspaper said in a recent article on its website. If the retail industry wants to continue to thrive in the future, it must adapt to change. Technology will determine the major trends in future retailing, including voice-controlled shopping and social shopping.

The following are the main contents of the article:

The London Eye (the Eye) may be the best place for innovative thinking. The sealed cabin moves slowly on the ground, and London is bathed in sunlight like a painting, and in this capsule-style space hanging over London, many people are constantly diverging their minds. As the London Eye spins, a group of retail entrepreneurs are brainstorming about what the retail industry will look like 30 years from now: it can be done online shopping without moving your fingers, and the locker room with a friend to talk to will make you dizzy. The future is too bright for us to take (Google (Weibo)) glasses to shade.

Virgin Group launched the 30:30 Vision event, not only the name tall, but also with the Virgin Group founder Branson Sir Richard Branson The characteristics of the big stunt. The event, in fact, is part of a series of content that is being run by Virgin Media, the business-enterprise sector, as a bait from a lion-like entrepreneur.

With the traditional high street retail brand rules rewritten by technology, the retail industry seems calm, but the undercurrent is surging, the development of technology forces retailers in the digital age to reinvent themselves.

"In the past 30, business operations and the interaction between enterprises and customers have been greatly developed, especially the Internet and digital technology, which has brought about limitless possibilities for businesses," Sir Branson said in an event. "Imagination and enthusiasm will help retailers reinvent themselves over the next few decades," he says, with the advent of ideas and techniques for 3D-printed fashion accessories to anti-theft packs.

"It's up to the consumer to get the rhythm, they have a strong sense of engagement," Erison Lancaster Alison Lancaster, McArthurGlen's interim marketing director at the Assergran Group, a European-famous Austrian manager, said at 30:30 Vision. And can quickly follow the trend of development. The existence of small businesses is important because, as technology evolves, it is hard for large companies to quickly turn their bows and follow the mainstream, which is why many retailers are starting the technology incubators. ”

Voice-activated shopping application

"Tesco, I want to buy something like last week, please deliver Thursday night 9 o'clock." "If you're shopping on a daily basis, just listen to your phone voice." Mark Loosemore, the Voice assistant technology company Capito BAE Business director, said this would soon be possible. "This is a very, very new technology, but we think that this technology has a very wide range of applications." We find that today's young people are more willing to try new things than the desktop age. ”

The advent of the iphone's built-in personal voice assistant Siri has allowed many Britons to start using voice-activated software every day. However, Capito BAE Software is developed specifically for mobile commerce. Recently, just before the World Cup opened, the company developed an app, the go Brazil Nuts, for gaming company Paddy Power, which allows users to "voice bets" without requiring manual input.

Roussmore believes that technology will simplify the online shopping process, especially for users who feel that it is cumbersome and annoying to manually enter bank card information on their phones. In 2013, Capito Bae obtained the original capital from private investors and then obtained funds from the British Technical Strategy Committee (Marvell Strategy Board).

"It's hard for a lot of people to find what they want in their applications quickly and easily, and they often can't do it," says Roussmore. For those who do not like or want to input information, we think that it is simpler to speak directly to the application. ”

Digital Clothing Store

Retailers now have their own web pages, but retailing is starting to look for next-generation sites. In the future, using high-resolution panoramic images of the site will be the three-dimensional shopping experience brought into the user's mobile device or notebook computer. "This is different from video games," explains Nicolas Rossi, CEO of Avenue Imperial, a start-up firm in London. Our website can let the online shopping experience get rid of the flat and catalog of the previous E-commerce, become more realistic, like the scene. ”

With just a click of the mouse, the customer will be able to "walk" in the store, zoom in on their favorite products, or take photos and contact the employee immediately to get the product stock and payment and delivery information. Avenue Imperial The company is the crystallization of the great hand Julian Bauer (Julian Ball) and Rossi's brain storm. The latter was previously a financial derivative trader.

"Virtual shopping" sites may be favored by luxury companies, these companies have been spending millions of of pounds to build high street "halls" for their brands, while virtual shopping sites have allowed the luxury shops in Shanghai, Hong Kong and San Francisco to wander through Paris, London and Milan's luxurious stores without leaving home.

"The technology and image quality we've developed over the last 12 months is excellent and can really break the boundaries of online shopping expectations." "We are starting with the fashion industry and will extend the gallery, furniture stores and specialty stores in the future," said Bauer. ”

Internet provoked brand

The internet provides a fair battlefield for large and small companies, allowing them to reach more users than ever before. "The beauty of the Internet is that you have more opportunities to reach out to consumers, and in the past, you can only put your products on the shelves of four supermarkets at a time." "said James Ecclestone, general manager and owner of chocolate company grown, a chocolate firm."

Grown up chocolate company named its product "the chocolate sandwich of the fruit nuts" and "the crispy Chocolate candy sandwich" and so on, the name will always remind people to eat things, but it is adult as the main sales object. "In many cases, consumers are innovating, they are contacting us on social networks and telling us what they want." "Ecclestone said. "If there are 2000 Twitter fans telling us that they want a cherry coconut chocolate, we respond and then show the retailers what they need for our products," he said. "he added.

Social shopping

"This dress I wear will show butt big size?" "This question is estimated that we all hear the ear to grind out cocoon." But imagine that you are standing in front of a mirror with a friend's video to try the clothes and the other person can give you feedback right away.

"Retailers are not paying attention to social shopping," said Joshua Okungbaiye, co-founder of High Spirit, a British travel goods company, "and everyone wants to get the advice of someone they trust." Hua Aucambaye When my sister hangs out on the ASOS website, she always shares her clothes links with her friends. Imagine if she was buying a dress and her friend was not around but could tell him right away that it was the dress. Think again, your ex is going to the party, and you want him to save you. ”

While such retailing is Meng, Sir Branson is passionate, and many retailers are already offering interactive technology in stores.

Earlier this year, hints research, a Japanese apparel brand group, installed a screen in the store using an exaggerated reality technology for consumers to play a monitors doll paper doll growth game. The screen by exaggerating the reality of the technology, depicting the shape of the user, so that users do not need to take off clothes on the premise of trying to wear hundreds of costumes. Similarly, Superdrug, a UK health and beauty retailer, has also installed an interactive mirror in a new store in Cardiff, south of the UK, for consumers to try different hairstyles, and a large interactive screen for consumers to take a full-body picture and share photos with social media. (Jin Yu)