The general trend of Internet finance is huge, the participants, the prospects are not optimistic

The general trend of Internet finance is huge, the participants, the prospects are not optimistic. As a big banner of internet finance, the balance treasure is about to turn over its peak. Whether the front will be plain or bottom, no one can say.

People around the recent little mention of the balance treasure, Tiger himself has many days did not see the balance treasure of the proceeds. The last one months on the balance of treasure news, in addition to a swept past the first anniversary of the balance treasure was born, is a few days ago Tsinghua University, five, the dean of the financial college xiaoling "balance treasure has been basically to the extreme, there is no particular big room for development," the public stance.

This thought brilliant moment of balance treasure will give himself a vigorous one birthday, media and industry even the balance of millions of treasure users will drum and call, however, Tianhong and Alibaba in addition to send a press release, there is no more movement. and academic representatives of the xiaoling public stance, although to the balance of the "extreme" such a very good tribute to the adjective, but the words in the words to pass is a sad and desolate atmosphere.

Of course, the investor who buys the balance treasure will not care about these, but they must care about the yield. If the industry and media hot and cold for the investment users, then the balance treasure this year's earnings performance is really make them feel the early arrival of the winter.

July 1, the balance treasure the latest 7th-year rate of return fell to 4.221%, and just six months ago January 2, the balance Treasure of the 7th rate of return has been as high as 6.763%. In just half a year, the balance treasure's yield has plummeted more than 37%! More frightening is, the whole six months, the balance of the profit rate in addition to individual days of consolidation, is all the way down, according to this trend, within 5-7 days, the balance Treasure of 7th-year rate of return will fall below 4%!

If the declining trend of the balance treasure yield is not curbed and a way to recover, so Xiaoling said "Acme" really fulfilled, but this "Acme" is not continue to brilliant, but the balance of the current treasure This is the first money fund will go to its scale of the apex, over the hill, ahead is downhill.

In fact, the operating data of the Tianhong fund have clearly illustrated this grim trend.

According to the information disclosed by Tianhong fund, as at June 30, 2014, the balance Treasure scale is 574.16 billion yuan, and the balance treasure the first quarter of this year is 541.275 billion yuan. That is to say, the whole two quarter, the balance treasure only grew from more than 540 billion to more than 570 billion, only added less than 33 billion yuan, quarterly growth rate is only 6%.

And the balance treasure in the first quarter compared with last year four quarter, the scale from 185.34 billion yuan surged to 541.275 billion yuan, a quarter of an increase to an astonishing 356 billion yuan, the quarter-year growth rate is as high as 192%! It is clear that the balance of treasure scale in the last quarter although still in a weak growth, But growth is less than one-tenth of the growth in the first quarter, and growth is down to One-thirtieth before the shortfall!

Look at the longer data. Balance Bao 2013 two quarter at the end of the line only 18 days, the scale of 5.7 billion yuan, 2013 three quarter, the scale of 55.653 billion yuan, the chain growth of 876%, 2013 years of the Four seasons, the scale of 185.34 billion yuan, the chain growth of 233%.

It is clear that the balance of treasure at the beginning of the birth of the scale is rapid expansion, and as the rate of return climbed, the scale also exploded faster than the size of 500 billion yuan. But as the balance-treasure yield began to slide, especially after the May 11 7th annual yield fell below 5% per cent, the growth trend was almost stagnant. And with the balance treasure 7th-year return rate continues to decline, will soon touch the 4% bottom line, will be very likely to have a net outflow than net inflow and eventually lead to the balance treasure scale began to reduce.

In addition, the two-quarter balance of the number of users reached 114 million, compared to 81 million in the first quarter increased by 40% users, but the scale has only increased by 6%, that is, the balance treasure per capita investment scale in the apparent decline, from 6682 yuan per capita to 5030 yuan, per capita investment amount fell nearly one-fourth.

In other words, the balance of treasure investors become more cock silk, some of the original to the balance treasure high yield of large investors are fleeing in large areas!

Compared with the serious slowdown in scale, the Balance Treasure User group of this change in the future development of balance Bao, the impact is even greater. Although Alibaba and Tianhong fund repeatedly asserted that the balance treasure is the grassroots finance, Dick Silk Finance, but from a commercial point of view, the grassroots and cock silk users of the amount of money is too little, and often use funds (especially to take away funds) more frequent, this is mainly rely on the bank agreement with the deposit to profit the balance of treasure, is undoubtedly unfavorable. The big investors, on the other hand, are not short of money, and as long as the income is right, they will keep the money in the balance treasure, from the investment and business point of view, they are the best customer resources.

However, in the current situation of embarrassment, Alibaba and Tianhong fund seems helpless. On the one hand, the central bank keeps tightening its pockets, including repeatedly emphasizing the need to deduct fines, risk reserves, etc., on the other hand, and the banks have been attacked from the start by a sudden attack that they have been slow to deal with by pushing new policies and their own "babies" As still very dependent on the banks of the Money fund products, balance treasure early strokes of a few of the Internet financial innovation point of the dividend seems to have been eaten up early.

And the general trend of the Internet finance is huge, the participants, the prospects are not optimistic.

Among them, the peer-to-peer although the movement is very large, but the problem is also very big, once the norm, especially financial enterprises more into peer-to-peer similar business, the prospects are not optimistic. And what the public, is still just playing the concept of the stage, user participation and scale are still embarrassed to say the extent. Insurance industry product innovation is the wind, but careful research, more or more in the play concept, change the vest, the new, lack of real sense of innovation, and some products even deep in the mire of gambling disputes.

As a big banner of internet finance, the balance treasure is about to turn over its peak. Whether the front will be plain or bottom, no one can say. Known as the next emerging industry in the internet finance, who will be the next one to carry the tripod?

Wen/yoyo