The hand swims the scuffle, suffers is the small and medium game developer

After a year of layout and brewing, this year's hand tour industry undercurrent raging, destined to show the chaos of the situation. In this scuffle, the belligerents include Tencent, Baidu, 360, millet, perfect and other industry predators, as well as countless unknown small and medium-sized game developers. The so-called Chengmenthe implicating, 2015, for the industry bosses may be snatch share, harvest the fruit of the year, but for small and medium-sized game developers, but it is difficult to survive, full of thorns of the year.

In the past year, thanks to the rapid development of the hand travel industry, many game companies have been successful, resulting in more and more competitors into the Bureau, including the end of the big guy. Although the hand tour industry in the next few years still belongs to the blue Sea, the market is far from saturated, there are many opportunities for success, but for many small and medium-sized game developers, want to succeed in this industry, never easy thing. The biggest share of the market has been dominated by several giants, and the rest of the share needs to face stiff competition to stand out.

Hand Tour is an open and vigorous industry, as long as you have the ability, confidence and capital, you are eligible to enter a piece of it. But, like any industry, hand-swimming is also a competitive industry, the brutal competition, even more than the general industry. In this market, the end of the big players and the internet giants by virtue of their strong capital and strong strength, stable occupation of the industry upstream, and some big game developers, such as touch-control technology, travel network, and so on, occupy the middle reaches, only the downstream market belongs to the number of the most weak and small game developers. The whole industry, showing the pattern of inverted pyramid.

Because the industry boss has the abundant capital, therefore may invest the money regardless of the cost, goes to promote for own game promotion. But such a move, but in the invisible to improve the industry's overall marketing costs, to small and medium-sized game developers bring a heavy burden. Money has always been the life of small and medium-sized game developers, because the lack of funds, so even developed a game, but not enough money to promote their products. In the face of this dilemma, either the game is really good, can stir up a good response in the player, or the game is the proper, the end can only become a sea of spray.

Hand tour industry does not lack of a special case, many small and medium-sized game developers by virtue of an excellent game of salted fish over, to achieve success. It is precisely because of this case before, it attracted more and more game developers to enter the market, exacerbated the industry competition. However, we should be soberly aware that the special case is a special case, because its way of success is not replicable. If you hold others can be successful, then I can also succeed in the idea of entering the market, the end will only be in front of the reality of a bruised head. Data show that although the current number of hand-travel products in the market has more than 10,000, but it can be profitable, the number of less than one-tenth.

Successful people always look good, stand at the apex of tens of millions, to meet the envy of all. But the path of success is paved by the remains of countless losers. Are you ready for the magnificent war that is coming?