The importance of account system

This article is based on the mobile Internet application scenario. When it comes to the client, there is no doubt that there will naturally be server. Therefore, this article does not refer to the client App, please do not produce misunderstanding.

On the face of it, the client and account system are different things. But further analysis, they can be said that they are one, because they are all tools to provide virtual identity.

Clients, naturally, to emphasize "customer" word. A client, on behalf of is an identity. And this identity has a lot of uncertainty, called him "anonymous" identity more suitable.

Account system, it provides a relatively "real" identity. Use this "real" identity, you can more accurate tailor-made services for the user. Account system is essentially the use of the cloud to store the identity information, no longer rely on the client to determine the rough information.

On the mobile Internet, some subtle changes have taken place in this situation. Perhaps in the Internet cafes or public computers have a lot of friends online? However, sharing a cell phone, a cell phone number will be a few? Because the privacy of mobile devices is extremely strong, so rely on the client, without the aid of an account System has been very accurate to determine the identity of. Or you can think of a mobile device as a physical client; a cell phone number is an account.

So, to the mobile Internet era, account system began to decline yet?

Do not. On the contrary, it becomes more important. A considerable part of the mobile Internet and traditional Internet users overlap, and how to perfectly migrate the services on the PC to mobile devices, the account system is very important. Companies that have a strong account system over the traditional internet will be much easier to promote on the mobile internet. A word overview: The role of the account system is to cover all aspects of the user's device, allowing users access from different devices, access to a consistent personalized service.

Write here, think of the previous two days when eating a joke:

"The users are not loyal at all, which one is easy to use."

"That's because you did not catch them in your hands, and if you caught it, they had to use it."

The long-accumulated account system data, is the user's "stuff." These things may be fans, points, praise, badges, titles and other things that can be quantified, it may be personalized user training habits.

Has always been reasonable reason. Here we take the third-party browser as an example, analyze the relationship between service and account system (here is from the company point of view, non-users point of view).

One of the biggest features of third-party browsers is the ability to customize the browser's homepage and use the homepage to promote their services. Then these services need to log in before they can use?

If you do not log in to use the service, then the role of custom home page just to increase user access frequency. High frequency of user access, indicating that the user needs of the service, since the services are provided by the cloud, why not use the system through the browser to use the service? There is only one reason: the user does not use third-party browser, then Can not remember the use of third-party services. If you change a mobile device, this user may be lost. According to this line of thinking, browsers are designed to capture and protect traffic, and browsers spread across mobile devices to reduce the possibility of user churn.

If you can login to use the service, then rely on the home page personalized service to ensure that the user's stickiness. Because the user came after the login function, not just "browse" this kind of pan-demand. What depends on personalized service depends on the account system provides "real" identity. According to this idea, the browsing function will be weakened, personalized service will be enhanced, the browser will be derived from a variety of web app, in order to create and retain traffic, so that users can get consistent personalized service on different mobile devices .

Phase summary:

First, any browser, are not willing to only do a browser. It's the goal to direct traffic to your own service.

Second, the premise of providing services, you need an identity. The more authentic this identity is, the more personalized the service is.

Third, the account system is a better identity provider than mobile devices: superior in user stickiness and data mobility.

Fourth, there is no powerful account system backed by the browser, will not become a powerful browser. The market continues to expand, if only to stick to existing territory without going out enclosure, the share will be smaller and smaller. Ask the canal that is clear, for the active living water.

Fifth, the client's competition, in essence, account system competition. When the virtual operators appear, the competition will be more intense.

So powerful and simple account system is what?

Is the game.

Because the game can provide a perfect "virtual identity" account system. This identity is the projection of a person in the network. Unlike the identities built by data acquisition and analysis, the "virtual identity" in the game is entirely human-driven. Because of this, this "virtual identity" has its own personality, with emotions and desires. Consumption is to pay for desire.

Now understand why squirrel browser choose to use the game to make money yet?