The industry for your interpretation, video show and beauty anchor

The 9158 parent company of the social video community, the Pigeon group, submitted a prospectus on June 25, which is scheduled to be listed on July 9 from the Hong Kong main board. This move, so in the industry has been quiet for a long time video chat community (also known as "show Field") again into people's attention. Talk about video chat, people first impression is bound to enter the PC era after the entertainment products, can always associate beauty, ambiguous, erotic, profiteering. And what is the truth? We contacted the show circle of professionals, in the absence of record bearer of the premise of a friendly exchange, to the reader to disclose the video chat and the beauty of the anchors of those unknown situation.

Overview of the Domestic show field

In the domestic market, the name of the show field is about 50 or more, fragmentary is unknown. And now the most famous has 9158, YY, KK, six rooms, cool dog stars, Sina Show and so on, do is very professional, the benefits are very considerable.

At the same time, the Internet's major giants are also involved in this industry, such as NetEase Bobo, Baidu Show (suspended), Tencent Qt, Sohu video (Beauty show plug-ins) and so on, Ali also seems to have invested. But do is very general, because the Giants do this although there is flow of money, but the hands are tied, can not open, do not get up. You see NetEase's, before said oneself morals how noble, mocks the micro-letter is the five-star downstairs to open the brothel, but now wants to make money still to cut into this piece, but cannot slap oneself, therefore has been Buthen.

Now the industry's video show company is divided into two kinds: one is the direct-type, to find their own broker Shing broadcast, do the operation of technology development, here and subdivided into two small categories, one is the anchor technology operation is entirely their own operation, and a class of small companies, buy a set of technology to build their own framework, but because the money is not much, can only buy another video to broadcast, The disadvantage is that the host and users can not interact, do not do;

One is to do the platform, pour flow to the access business, thunder, fast sowing, etc., do not sign their own anchors do not set up the show, is responsible for access to other shows, pour traffic to them, share the benefits. The Thunderbolt this piece is very obvious, Access 5 show field, pour flow to them, the income is good, the best one's revenue is probably in 20.5 million, the other several effect is general, later see make money, later want to oneself completely do, did not get up for a few months, finally let go. KK is good, because access to the fast-broadcast traffic, fast-broadcast users and video of the user is highly overlapping, both sides benefit, but because the fast-seeding is closed, so KK loss is very large, the income is said to have dropped about 40%.

In these products, some are mainly mobile phone-side, such as Kk,yy and so on, some of the main PC-side traffic, such as 9158, six rooms, Sina and so on, they also have mobile phone end.

The people in the show

A show field main personnel structure is the anchor, the broker, the agent, the consumer, the administrator and so on, like 9158, YY, because the scale is big, the time is long, the structure is more complex, we only say the common type, said that their relations.

Host and Broker: Anchor 99% is female, they sing, scholar art, accompany chat, the rest also have male anchors, but very few, mainly is the small category of the talent show laugh. A show field thousands of anchors are normal, like 9158, KK, YY is said to have thousands of or even tens of thousands of anchors. At this point the broker must be required to take the lead.

Brokers and anchors are interdependent relationships, it's not like everyone thinks. The broker is just squeezing the anchor, the anchor needs the broker to find the best show for himself, to get the best benefits and services, such as the room rank, the activities to fight for more division, brokers need to butt show, anchors, headhunting and many other links, The pressure is really big. At the same time brokers need anchors to improve their competitiveness, because only the star of the host can bring a large number of loyal fans, bring consumption and income. They are ecosystems that survive each other. But the show usually pays the anchors directly, without the broker, just in case.

It's normal for a senior broker to sign hundreds of anchors. The rules that are established between brokers and brokers are not to be arbitrarily dug, and of course there will be other shows where brokers will run to dig for anchors, and fewer are said to have agents fighting over the anchors.

The new show was designed to attract agents with anchors and fans. The first few months is generally to increase the proportion of the basic is to pay the brokers and anchors attract over, and then open the Show field will come in our earlier show to dig people, we will have special management, see on the seal or kick, the host will complain.

Agent: They and the show to sign a recharge agent agreement and then to find consumers recharge, no basic salary, active in each show, consumers can choose to recharge the agent, recharge the consumer can get some rebate, the agent himself can get some benefits. In the show, the big agent earns more than the anchors, brokers and even the show. But the agent may also be the agent and the anchor to do part-time, this does not conflict.

Good brokers and agents in fact very strong, show the most important thing is to serve these people well, some show shop bullying, which will lead to loss of staff, but show the host loss rate is really high, to IS. Because now the show field is basically the same as the same, go to other home to make a lot of money, in order to retain the anchor, this time mainly on the fight show the service and popularity.

About the income model of the show field

Show the main income is the virtual currency, virtual props, virtual coin has 1:1, there are 1:10, the show site itself, users recharge the virtual currency after the purchase of virtual props. The income generated by anchors, brokers, shows and other distribution.

The return of the host is actually not as easy as the outside of the legend of the past million or even 100,000, in fact, their overall income is very low, about 3-4000 yuan monthly income, the signing of the anchor will have a basic salary, the basic salary is of course very low, many are free type, no basic salary. The anchor has a mission request, must ask her user to consume how many gifts, otherwise will deduct the basic salary.

Users from entering the show to the consumer conversion rate is very low, probably less than 1%. The cycle is actually very long, 3 months or so, most new users do not enter on the consumption. But there are a number of long time star anchors, they have their own fans, and master the mentality of fans, they are very serve, tease their loyal fans to buy gifts, get a lot of money, monthly income of 100,000 is not unusual, but this proportion is very low.

Show the main income is relying on old users, the so-called old users, is the host of the old fans, or called brain residue powder. Their monthly per capita consumption is about 1200-1500 yuan, this user group proportion is very low, just said probably in 1–2% about. A host from a show to another show, probably with more than 10 or dozens of loyal old users come over, they are our biggest source of income, probably accounted for 50-60%.

The general anchors can be divided into the full proceeds of the 40–50%, brokers will be divided into 6-10%. Other return to the show, but the cost of the show is very high, artificial, site, maintenance, and so on, the key there are channel promotion, income sharing and so on, one months to do, the income of millions of can only be flat. In fact, this is already the Red Sea, over the era of high profits.

In the past, the high income of the show, one is the larger size of the anchor, users are more willing to pay, another is the SP charges, dark buckle, repeat deduction fees, such as the gray means of deduction fees are now used to pay a third party payment, of course, some small show field or will start billing and other gray means. However, Third-party recharge has a benefit, that is, a large amount of media reports, such as 9158 have a one-time consumption of 700,000, with the SP deduction fee can not operate.

In the long run, the Show field derivative services are still very promising, with the development of 4\5g and network upgrade, video games such as Beauty with playing games, video entertainment, and operators to cooperate with the flow of business is a good profit and development direction.

To raise revenue, early-stage managers deliberately create conflict points or contradictions in the fans of an anchor, tease the two factions or compete to see who gives the anchor more gifts and stimulates consumption. But then it is not necessary, because there are places where there are rivers and lakes, they will naturally compete and compare.

At this stage, usually through the occasional activities to stimulate consumption, which has become our most important source of income, for example, we have had a "host you most Beautiful" activities, before the event, we will bring the broker to come, said we want to do a campaign, please their support, please the host to join together, the activity return point will be very high, Up to 50-60%. In this event, a tyrants user consumed 200,000, real 200,000 yuan, and then all bought the most expensive gift, that host month's commission of more than 100,000.

The things of the beautiful anchors.

Generally speaking of video chat, naturally will think of lap dance and dew point, even the birth of "ambiguous economics" this word. This does not deny that there must have been, the Early Show disorderly elephant, the anchors for income dare to say, show the field for income is also obscure even blatant, decibel network is an example (Get IDG investment DB network due to the difficulty of the transformation of the revenue to do erotic video chat, founder sentenced to 6 years in prison), But now the big is washed white, you know.

But now the formal show field management is very strict, especially net net action, dew shoulder dew chest dew leg is illegal. The show will be viewed by people who inspect the video room and screen walls, like the curtain wall of traffic monitoring, and constantly switch views. When found to be illegal, will be fined or even banned (pull into the blacklist).

But now the host is also very smart, very serve, in order to raise revenue, there are many anchors who choose to spend money with fans in private chat ("smuggling"), from the video room slowly to a one-to-one chat or QQ video, of course, if the fans must buy enough gifts or members, the host will not let you look at the white. Although we are expressly prohibited smuggling, but in fact can not be measured and implemented, and even met under the wire, there are fans to see the face of large scale photos, everything has, but not many, the anchors are most cautious.

Exactly what kind of people in the consumer

Before the article said video chat consumer users are mostly three or four-line city of cock Silk, this is completely do not understand the industry's own fantasy, in fact, this user group is not limited to the three or four-line city, in the one or two-line city, there are many, at all, not everyone said the cock silk users, cock Silk users who have money so spendthrift, Even the so-called white-collar workers do not have the capital strength extravagantly it.

Let's say, this batch of users and Vivo, seven Wolf users very match, they feel good, determined, and then expensive also willing to spend, even if they are more expensive than Samsung, Zara. In this area north of the user, especially in the northeast, a lot of shots forthright, so show the promotion, the Northeast is the primary promotion areas.

The enthusiasm of the fans is very high, compared to the film and television star fans, enthusiasm has even been less than. The host's loyal fans usually send flowers to give gifts, needless to say, they will follow the anchor in various shows, not only their own money to buy gifts, and even organize fans, to encourage others to spend, which is the main source of the host and show field. The most extreme situation is in order to play in the activities of the Bo winner, hit the hundreds of thousands of heavy.

Ranqi, a renowned psychologist, dating expert, and Lily Net's special consultant, has an emotional analysis of the consumer psychology of Show-house users: Emotional connections can occur when interacting with anchors and other listeners. The anchor is female, the audience is mainly male, with emotional connection, once the rules of the game are set to "see who is the best for the host", the male's sense of competition began to show, pleasing the anchor to become a sign of victory and Glory, and the role of money is not to buy products, but to beat opponents of ammunition So even if used to buy virtual goods also at the expense, cannot let the opponent Furuan is the biggest pain. Perhaps, this is the most authentic analysis of this group!