The inventory and comment on the hot issues of the electric business in 2013

Looking back on the past 2013, China's E-commerce market continued to maintain the momentum of development, only the first half of the national E-commerce turnover amounted to 4.35 trillion yuan, an increase of 24.3%. In each segment, the Business-to-business platform pushes online transactions and lays out internet finance. The client platform "competes" for the Open platform, competes for supplier resources, and moves to compete for the focus of each home.

To this end, China e-Commerce Research Center through the review of 2013 years, the occurrence of electricity business hot spots, from the legislative supervision, business-to-business, network retailing, mobile electric business, government support policy, Network group purchase, electric business logistics, internet finance, O2O market, micro-credit marketing, 10 aspects of the following inventory and comments:

Focus One: The central and local governments to accelerate the development of e-commerce

Event One: January 29, Guangzhou promulgated the "Guangzhou to accelerate the development of E-commerce Implementation Program (Trial)", will be 5 consecutive years of investment 500 million to support e-commerce development. March 1, Hangzhou held a meeting to raise 3 to 5 e-commerce characteristics of villages and 10 agricultural e-commerce demonstration enterprises. May 17, Shanghai said it would arrange 10 million special funds for electronic commerce "double Push" project every year. May 23, Sichuan published "Sichuan Province business office model e-commerce demonstration Work plan", will foster 50 provincial-level E-commerce demonstration Enterprises, 20 E-commerce demonstration base, 15 rural e-commerce demonstration counties (city, district). 2013 Shanxi launched a number of policy measures to support e-commerce development.

Event Two: October, the Ministry of Commerce issued "on the promotion of E-commerce applications," The goal to 2015 E-commerce turnover of more than 18 trillion yuan.

Comment: Zhang Zhouping, senior analyst at China Electronic Commerce Research Center, said that from the central government to the local government, it is clear that to support the development of E-commerce, and has issued relevant policies, local government measures have a common ground, that is to reduce e-commerce enterprises start-up costs and operating costs. Especially in the case of financial crisis, cost control and compression is more important. E-commerce industry's contribution to economic development can be seen, policy support is particularly important, coupled with the improvement of E-commerce products, they have brought more cost advantages for e-commerce practitioners, so together to promote the prosperity of e-commerce industry.

Hot two: Electric dealers "compete" open platform "shop tax" to attack

Event One: April 17, 2013, where the customer Prudential products CEO aged in the E-commerce summit announced that the V to the platform to open to more traditional brands. June 28, Xun network supplier meeting held in Shanghai. July 29, Beijing-East held a large open platform supplier Conference, platform positioning in the "seller's total Solution provider." September 12, "Suning open Platform Strategic Bulletin and Conference" held in Beijing. September 15, CCB Zhejiang Branch Sales Department held an E-commerce financial services platform-"good business" business promotion.

Event Two: June 4, 2013, the Ministry of Commerce spokesman Yao Jian in response to media inquiries confirmed that the relevant departments are studying the electricity tax legislation, the financial tax administration will be the corresponding tax laws and regulations to improve. For a time the electricity merchant (in this particular Consumer-to-consumer shop) taxation topic, was pushed to the cusp, the tax amount becomes the dispute focal point.

Comment: Lei, director of China e-commerce Research Center, said that at present, the general loss of proprietary goods is more serious, and there is no good profit model. In order to realize the flow, the major electric dealers have developed a third-party platform to increase the number of businesses settled, expand turnover, improve gross profit margin. Major platform-type electric dealers in the supplier resources, especially the core brand big sellers of the battle, also quietly started. Consumer-to-consumer Market Tax, the current online shopping market has enjoyed "tax dividend" bigger, and the real economy, especially the existing retail industry as a representative of the circulation system has caused a huge impact. In the future, for fair competition in the market angle, the electric business and the real economy should be basically achieved equally.

Hot spot Three: The electric dealer retailer works together the layout O2O seeks the transformation

Event One: 2013 department store industry to achieve transformation consensus, layout O2O by many enterprises. Suningyun Business first proposed double line fusion, the same price sales. Wangfujing department Store to determine the full channel layout, successively online shopping mall, service app, while online store to lay WiFi. Yintai department store also from a variety of channels at the same time layout, such as the positioning of micro-letter platform, "Double 11" during the day to work with the cat promotional.

Event two: Ji Jswb, incredibly house, Red Star United States Kai Lung, Golden Horse triumph, Moon Star, such as 19 home enterprises, on the joint signed the "on the standardization of E-commerce work" to resist the two 11 O2O strategy.

Event three: Where to go, Ctrip, art and other OTA giants began to scramble for mobile end customers, increase wireless marketing investment. Online travel competes for users to hit a price war.

Comment: Pangminli, an assistant analyst at China E-commerce Research Center, says O2O needs plenty of businesses, customer resources, secure payment tools, and the Internet and mobile interconnection infrastructure. At present, the O2O profit model is not clear, the electrical business at the expense of the retailer's interests in exchange for the user is difficult to obtain the support of retailers, line online under the integration of the road needs to be continuously improved. While online travel takes a certain share of the market through price wars and at the same time sacrifices some of its profits, price warfare is now the most powerful means of competition.

Hot FOUR: business-to-business dealers deepen business model push online trading layout internet finance

Event One: 2013 Q1 Dunhuang Network launched the "full foreign trade open platform" to the trading platform transformation. 2013Q3 Online trading platform and launched its own online payment tool "Hui pay". September 5, Alibaba's domestic business-to-business platform 1688.com achieved a single day of 4.19 billion yuan turnover. September 14, the focus of science and Technology said that the future direction of its hundred-Zhuo procurement network is online trading. 2013, Business treasure investment 100 million yuan research and development, construction business-to-business payment platform "business", to the online trading platform upgrade.

Event two: In recent years, Alibaba, gold and Silver Island, Dunhuang Network, Network Shing Business Po, Zhen-cheng Pharmaceutical online, such as the launch of on-line financing business, in 2013 Ali Small loan cumulative service small micro-enterprises more than 250,000, single quarter to complete the number of loans more than 1.1 million pens. 2013 Q3 Business Treasure announced will carry out financing guarantee business. December 2013 HC NET and digital combination of Shenzhou network to expand the Internet micro-loan business.

Comment: Zhang Zhouping, senior analyst at China E-Commerce Research Center, said that with the development of E-commerce, the demand for small and medium-sized enterprises is becoming more and more diversified, and online trading has become one of the important needs of enterprises to help buyers and sellers secure, facilitate the completion of the entire transaction process, the future online transactions will become And the business-to-business industry will also move towards the "2.0 era." The most obvious advantage of the electronic business enterprise is that it can obtain a new business growth point and obtain additional income by charging the service cost. In addition to the potential revenue growth, financial services will also play a role in the platform supply chain and ecology. Once the supplier to apply for financial loan services, in logistics, payment and Electronic business platform for deep docking, so it will be difficult to get out of the platform itself ecology. In the future, the construction of its own financial system will be more and more valued by the electric business enterprises.

Event One: As of the end of June 2013, the total number of national group purchase sites accumulated up to 6,218, which has closed 4,650, the elimination rate has reached 75%, that is, three-fourths of the group buying site has been closed, the current operation of the group buying site a total of 1548.

Event Two: January 11, Group purchase website 24 coupons has officially closed the station, the reason is the conflict intensified capital chain rupture. June 21, back on line less than half a year of the group Treasure Network may be due to business problems again closed. September, the group purchase website seated Network was exposed the fund is tight, on the verge of bankruptcy.

Event III: Poly-Cost "German hairy Crabs" were asked to get off the shelves, did not obtain the AQSIQ's import approval. The public reviews the net to buy the Exchange storm: Starbucks and McDonald's coupons can not be exchanged. A group buying site to buy Vietnamese brides, causing social heat, online buy Vietnamese brides "practice is suspected of illegal, may involve trafficking or marriage fraud, the Ministry of Public Security and other departments will crackdown on foreign marriage under the banner of illegal profit behavior."

Comments: China E-commerce Research Center assistant analyst Pangminli said, large group purchase website, in the process from homogenization to vertical subdivision of the deep in the course of the hesitation, not able to use IT systems to replace labor-intensive ground sales staff, high human costs, crisis PR capacity is insufficient, In the competitor to push the merchant and the user double runs under the capital chain break, forced to close. Small and medium-sized group buying site in 2013 suffered a large group buying site, business and media triple squeeze. After the impulse of group buying gradually subsided, the trust of the user to the small and medium group purchase website is also obviously lower than the big group purchase website. Mobile internet in small group buying site penetration rate is also far below the large group buying site. Profit is not much or loss, or mergers and acquisitions of small opportunities, are these small group buying sites to choose the reasons for the shutdown. At the same time group purchase site in order to reduce homogeneity, began to compete for quality suppliers or play special cards, but the group Buy products audit still have a lot of loopholes.

Hot SIX: The electricity merchant complains the high electricity business legislation to carry on the agenda

Event One: October 21, the 12 National People's Congress Standing Committee fifth meeting held the first plenary meeting through the amendment of the elimination law, add the minimum 7th return of the Cooling-off period to give consumers "right to regret", the punishment of false propaganda will be from the "back one compensate one" appended to the "refund three", Electronic Business platform as a third party also bear limited liability. The amended Consumer Rights Protection Act will be implemented from March 15, 2014.

Event Two: May, the national Trade and Industry Bureau convened the Network Supervision symposium, the State Administration of Industry and Commerce marketing director Liu Hongliang said at the meeting, China's "electronic Commerce Law" has been included in the National People's Congress Financial Committee, the Law of the legislative agenda, is being drafted. Although no timetable has been introduced, in the official interpretation, the second type of legislative project is a legislative project that needs to work quickly and when conditions are ripe for "timely consideration".

Event three: From April 1 this year, the State administration of taxation issued by the "Network Invoice management measures" began to implement, the implementation of the use of online invoices, and the trial of electronic invoices. However, in the actual transaction, most shops do not want to give buyers the ticket, individual stores even said that the request for invoices will increase their costs, buyers need to pay extra.

Comment: Yia Jianfang, an assistant analyst at China E-Commerce Research Center, said that 2013 electric dealers created one after another sales myth, "double 11" Ali 35 billion of the turnover, breaking the record since history. However, there are many worries behind the boom. According to the China e-Commerce Research Center released the "2013 (China) E-commerce user experience and Complaints Monitoring report," the monitoring showed that only the center platform in the first half of this year received a nationwide e-commerce complaints nearly 41360. In addition, large electric business enterprises complained about the high level. Because of the endless development of the electric business industry, the problems during the unpredictable, so far there is no legislation entirely against E-commerce, we call a completely against the industry's laws can be issued as soon as possible.

Hot Seven: Electric Business Wrestling Logistics Layout Express "cross-boundary" electric dealer

Event One: May, Ma Yun joined the logistics industry, the establishment of "rookie net" contact, Beijing-East first launched the "Speed Tatsu" service to achieve 3-hour distribution; Suningyun Business Deployment "Logistics Cloud" project, is expected to be completed by 2015, to achieve 60 logistics Base and 12 automated warehouse of the national layout.

Event two: Since May 2012, Shun Fung Express "Shun Fung Optimization" on the line, Earshot Express companies have joined the electricity market, quickly set up a network to buy a platform, to share the electric quotient of this huge cake. such as the company developed a "Love to buy network Super" electric business Platform, Yuantong company set up a "Yuantong new rural Network", the house rushed to launch the E-purchase online platform, China Post and Tom Group joint venture to build a business platform for consumers, Qualcomm Express on the line of the electricity quotient platform "optimization."

Event Three: May, express "new GB" official implementation, set off a rectification express industry operation Peak. Express collection as a courier into the entire distribution system of the first link, the new national standard requirements for courier in the door-to-door when you want to check out the box, but because it will reduce work efficiency, so the new national standard in the actual implementation of the effect is not ideal, express enterprise irregularities still exist.

Event four: 2013, including Shentong, Yuantong, Qualcomm, including a number of express companies are leaked, and online to 0.5 to 2 yuan in the price of trafficking. Because the leaked information contains personal home address, telephone and other content, there is the possibility of counterfeit courier package fraud users. Therefore, the Ministry of Transport to the "express Market management measures (revised draft)" to solicit opinions, for the recent period of noisy express delivery security and user information leakage problem, the method has clear provisions, the disclosure of user information of the express enterprises will be sentenced to 5000 yuan or more than 30000 yuan below the fine.

Event Five: Express enterprises to increase manpower, capacity preparation for the "Double 11", China Electronic Commerce Research Center (100EC. CN) Monitoring data show that "double 11" period, the total number of National Express delivery reached 336 million, compared with the same period last year 73%. Express daily Maximum business volume reached 65.17 million.

Event Six: December 9, Alibaba Group announced a total of 2.822 billion Hong Kong dollar investment in Haier Group's subsidiary.

Comment: Yia Jianfang, an assistant analyst at the China Electronic Commerce Research Center, said that the 2013 electric business and logistics Cross-border operating characteristics of the obvious, electric dealers from the previous price war gradually competition warehousing logistics; In addition, express enterprises have reached the electric business field, using their own logistics advantages to carry out the electrical business. However, the Logistics express industry in the rush to develop, but also frequent information leakage and other ills, exposing the industry's lack of supervision, so a series of regulatory measures urgently needed to be issued.

Hotspot Eight: Internet financial innovation continues to highlight the risks

Event One: Since 2013, there have been 64 Peer-to-peer platforms operating difficulties or failures, running off the phenomenon, only 3-4 months on line on the issue of Peer-to-peer platform more than half.

Event Two: June 13, 2013 Alipay launched the balance of treasure, only 4 months on line, the balance Treasure User scale exceeded 30 million, management asset scale breakthrough 100 billion; October 31, Taobao was eligible for the fund to sell, the fund Taobao shop online.

Event Three: August 5, 2013, micro-letter 5.0 launched micro-letter payment, with 600 million micro-letter users with the Force mobile payment, September 25, Alipay and other 17 Third-party payment agencies to obtain cross-border payment licences.

Event IV: End of November 2013, bitcoin Price exceeded 1000 U.S. dollars, to catch up with gold; December 5, the central Bank and other institutions issued the "notice on the prevention of Bitcoin risk", the bitcoin defined as a specific virtual commodity, stipulating that it can not be used as a currency in the market circulation; within a week of the announcement, The price of Bitcoin plunged nearly 50%.

Comments: Pangminli, an assistant analyst at China E-Commerce Research Center, said that in 2013, internet finance became the focus of people's talk, network payment, network financing, Network Marketing Fund, Peer-to-peer Network loan, public chip, virtual currency and other concepts raced into the people's vision, the electric business giants have to lay the internet finance to expand the , and traditional financial enterprises are also involved in internet finance in order to evade the risk that the electric trader seizes the customer. The risk problems in the Internet financial wave are becoming more and more prominent, how to supervise the Internet new investment and financing products, manage the risk Guarantee Fund and ensure the investors ' capital security will be the next mission of the domestic Internet finance industry.

Hot nine: Mobile end of the power dealers have to seize the mobile end of the market

Event One: Xun double 11 micro-letter Special session, the whole world single up to 80,000 single. According to the China Electronic Commerce Research Center (100EC. CN) monitoring data showed that by the end of November, micro-letter stores reached 200,000 sales. Now stores daily average is about 10,000, but the price of merchandise customers are mostly over 200 yuan.

Event two: Dual 11 mobile phone Taobao active users up to 127 million daily. Mobile Taobao Trading pen number of 45.18 million a day, nearly 1/3 of the transaction is through the mobile phone to complete the payment, the total amount of money exceeded 11.3 billion. The number of trades accounted for 24.03% of the total, compared with about 5% last year.

Event Three: November 28 Millet 3 micro-letter flat special session was sold out in 9 minutes and 55 seconds.

As of November 2013, the number of Chinese Internet users reached 604 million, of which mobile phone users reached 464 million, mobile phone has become the first major internet terminals, the Chinese Internet has entered the era of mobile internet.

Comment: Wuliping, an assistant analyst at China E-Commerce Research Center, said that in the 2013, most traditional Internet services, whether in the world or at home, provided mobile service, such as shopping payments, watching movies, booking tickets, ordering meals, booking hotels ... Traditional Internet users are accustomed to the use of the services of the interactive way, is being changed by the rapid growth of intelligent mobile devices, double 11 to get through the line under the marketing campaign has become the main means of competition for the retail market, the traditional Internet users of the increasingly mobile consumer habits, mobile electric business is the rise of the crazy inevitable.

Hot Ten: Electric business micro-credit marketing rise content reputation for the king

Event One: 5 June crazy guess figure, October demon Diffuse camera with the help of micro-letter "Circle of Friends" explosive growth.

Event two: October by Jiang, Zhao, such as celebrities tell their own inspirational stories of "pay tribute to the generation" series of the launch of the special tribute to the Kingkian, so that "Chu Orange" change body "inspirational orange", creating another round of sales success.

Event III: October 11 Hunan satellite TV launched the Star parent-child reality show "where Daddy Goes," the ratings have soared since the premiere, becoming the topic of national discussion.

Comment: Wuliping, an assistant analyst at the China Electronic Commerce Research Center, said, looking back on the 2013 years of social media, Sina Weibo is still the public for the information broadcast marketing platform, watercress, QQ space, micro-letter, etc. began to stride forward in marketing, micro-letter performance is the biggest surprise this year, Its performance on the mobile side deeply threatens the traditional PC-side social media. Whether it's "crazy guessing", "magic Diffuse Camera" or "orange", "where is Dad" all explain the good content brought by Word-of-mouth transmission is still the most important power of brand communication.