The joint audience intends to imitate the grand Giants start 55 plan to seek cooperation

After the development of market and disorderly competition period, China's online gaming industry is moving towards a trend of cooperation and integration.　　This indicates that the Chinese online games industry is gradually moving to a subdivision, but also indicates that China's online games industry chain will be further improved.　　70% of the high profit margin needs to be adjusted in the grand, giant feet before and after the creation of "18 funds" and "win the Giants", the recent reporter learned that the company is about to start a "premeditated" "55 plan." It's not hard to see through observation, whether it is "18 fund" or "win in the Giants" or "55 plan", are in their respective development path to seek cooperation, and as a means to promote the development of domestic original strength, so that the Chinese online games industry gradually show the trend of integration. In response to this phenomenon, Beijing joint public company president Wu Guo said to reporters: "China's online gaming industry's profit margin has always been maintained in 60%-70%, this is unmatched by traditional industries, which is also the development of each industry at the beginning of a major feature presented." "In Wu Guo's view, such a high profit margin is not very healthy, 30%-40% of the profit margin is the normal value." Therefore, the Chinese online games industry needs a group of companies to stand out, the initiative to sell profits, the only way to make the industry to healthier, more stable direction of development.　　At the same time Wu Guo also said that it is the competition to feel the pressure, alone is difficult to have as a force, so in the face of strong pressure before the emergence of cooperation. Whether it is operating companies or research and development companies, are fully playing their own expertise.　　The development company wants to put the products on a different platform, while the operators want more products to be added, so the trend of cooperation is naturally formed. "The game industry appears large-scale cooperation, is the industry and product integration of a performance." "Hao Yu Interactive chairman Luo Chunhui said," Upstream and downstream division of labor gradually clear and combined, which is the embodiment of the industry gradually mature. When the industry is bigger and larger, the requirements for each link will become more and more high, the technology is becoming more and more mature, and the requirement for the professional degree and the company's financial resources is higher. When a link in the industrial chain is sufficient to generate sufficient revenue and profit, the expansion of this link is inevitable. In the Dream Factory general manager Qiu, cooperation itself is mutual benefit and reciprocity. In addition to integrity, as a business most valued is the interests, as well as long-term, stable mode of cooperation. "From the current point of view, whether the company or the product is no longer exclusive, cooperation is an industrial development." Therefore, the cooperation model and the benefit distribution principle become one of the important factors for the research and development company to choose the operating platform. The basis of long-term cooperation is to share risks and benefits. [Page] Three companies three projects to promote the domestic original strength 18 Fund is the grand game, the national initiative and the largest online net venture fund, investment coverage of creativity, talent, entrepreneurial team, mature enterprises, early online games products, semi-finished games, mature online games and other online games related to the various, the total fund amounted to $3 billion. It is understood that the 18 fund has successfully invested nearly 30 companies, a total investment of 300 million yuan.　　Join the 18 fund partners, you can enjoy the grand game of hard platform resources and Shanda games for entrepreneurs throughout the service support. After Shanda launched the "18 fund", the giant company launched the "win in the Giants." The platform is the giant network chairman Shi Yuzhu personally set up, and with its nearly 20 years of entrepreneurial experience, personal counseling entrepreneurial team. The Giants network can provide more than 10 general management courses and specialized technical courses for the entrepreneurial team throughout the year, and provide sufficient human resources support for the entrepreneurial team. At the same time, in research and development, technology, promotion and operation of the cooperation to give the greatest support and help.　　It is reported that the project has been in contact with 2000 teams, with 100 of them engaged in in-depth contact to confirm that 5 teams have joined. Following the "18 fund" and "win in the Giants", the company relies on its many years of "cooperation and win" concept launched a "55 plan." The program is not just for game industry development companies, more oriented to the development of national online games excellent team and even individuals, is a covering of operational cooperation, project cooperation, product cooperation and equity cooperation in a comprehensive business plan, and can provide research and development, marketing, technology, channels, operations, customer service and other support,　　Adhering to the spirit of cooperation of equality and mutual benefit to maximize the benefits of cooperation, the maximum revenue reached 55 share. According to the reporter understands, "55 plan" mainly divides into the operation cooperation, the project cooperation, the product cooperation as well as the stock right cooperation, and each kind of cooperation way has each different pattern, in order to cater for each kind of cooperation business. One of the most noteworthy is equity cooperation, in addition to meeting the company's overall development objectives and long-term strategic development prospects, but also requires cooperation in game planning, research and development features, and has a strong operational and promotional capabilities, and has its own characteristics, distinctive corporate culture, can be said to be the long-term development of the supplementary force.　　The mode of cooperation is also very specific, with more than 50% of the ownership of the partner to become the holding party, or the shareholding ratio of less than 50% to become the single largest shareholder, and maintain the relative independent management of the buyer. It is not difficult to see that the basis of cooperation is equality, only on the premise of mutual benefit can maintain good relations of cooperation. In this regard, for such a mode of cooperation Wu Guo said: "The cooperation between enterprises is the golden mean, the two sides have won." Many companies in the cooperation of the time is 28 open, more times is 15, 85 open. This will lead to the product to make money, and the two sides because of the gap between the distribution of benefits too much, and ultimately unable to continue to cooperate. Do business is to pay attention to long-term cooperation, in the past few years, we have with several research and development company's cooperation is very happy, but also adopted this strategy-55 split. "[Page] cooperation mode is not a fixed goal to establish a good cooperative relationship and to maintain long-term and stable cooperation situation has become a crucial step." Blindly seize the interests, the crackdown on partners is clearlyCan not succeed, at the same time will lead to the loss of resources. In this respect, Wu Guo in accordance with the company's nearly 10 years of cooperation experience to give recommendations. According to his introduction, in the joint public Company and Korea Vertigo (games) Company "Jing Wu World" cooperation, the reorganization of the team's cooperation model. Joint public investment, by the South Korea to send core personnel to China, the two sides to organize a new research and development team, the product to be recycled, in China for localization of the redesign. Products generated by all the benefits of both sides 55 points. The world's income, both sides still 55 points. Korea Dazzle Pole (Vertigo games) company in charge of China Ginger said in an interview: "As a research and development company we think this kind of cooperation is very comfortable, because we do not have any risk, there will not be too much pressure." "And the company and the target software to cooperate, then used to participate in research and development complementary model." It is understood that the "joint public monopoly" is the joint public and the target software research and development. The target software as a developer has an advantage in technology, but not enough in planning. After the two sides in-depth consultations, the public to find the former tycoon planning people. Under the leadership of the planners of both sides reorganization team, made a new monopoly game. Target Software Vice President Ying also said: "Our company's advantage is research and development, and the joint public is a good operating platform." The two sides cooperate in the case of complementary advantages, although the product has not yet been released, but this is indeed a new mode of cooperation. "The third way for the company to cooperate is to make a pure investment in all aspects of the products that are more mature." It is reported that in the game with the product of the Valley "Huashan on the sword" to invest in the beginning, due to see the "Huashan Jian" this product in the development and planning have done very mature, and ultimately the mode of cooperation in the pure investment of the way. "This pure investment approach, both for research and development companies and for operating companies, is very beneficial to both sides, and the investment money that the developers get will make the cost quickly recycled," said Zhang Fumao, the partner's Game Valley general manager.