The marketing decision support system based on cloud computing

The marketing decision support system based on cloud computing

Zhang, Song Fogen

The design and implementation of a cloud based marketing decision support system, and other management decision-making subsystem interaction, together constitute a complete modern enterprise management decision support system.  The system's database adopts the distributed design, which makes the system have the ability of independently processing the local database, and can also read the data in the remote database.  The System Model library contains a variety of marketing factors of the decision model, and using the idea of model combination, the complex decision problem is realized through the combination of the model.  Human-computer interaction is fully considered in process design, and the user's experience judgment is incorporated into the decision-making process. The system is developed and the simulation data are used to test the system, the results show that the system is stable, the sub modules are well connected, and the data sharing is realized with other subsystems.

The marketing decision support system based on cloud computing