The myth of Angry Birds and troublesome pigs Rovio to build the entertainment empire

Rovio's "Angry Birds" game has been downloaded more than 1.7 billion times and has more than 263 million active players a month, and these players have become the target audience for Rovio.  In mid-March, Rovio launched an animated game of the same name, a weekly episode that was promoted by hundreds of millions of players, and "Angry Bird Cartoons" may have been the first ever video show of millions of viewers on demand-but that does not mean that emerging companies can easily achieve such a feat.


     Rovio's "Angry Birds" game has been downloaded more than 1.7 billion times and has more than 263 million active players a month, and these players have also become Rovio's target audience. In mid-March, Rovio launched an animated game of the same name, a weekly episode that was promoted by hundreds of millions of players, and "Angry Bird Cartoons" may have been the first ever video show of millions of viewers on demand-but that does not mean that emerging companies can easily achieve such a feat.      Rovio its actions as "one of the largest video networks in the world" and Brightcove, the chief executive of Rovio's video streaming, which is known as the emerging converged media by the industry Jeremy Allaire told the author in Tuesday (April 2) that he Rovio the move as a turning point in the video industry. But what does this group of Fame birds and the pesky pigs they despise mean for the future of the television industry?      Angry Birds out of the innovation      first of all, Rovio to enter the field of original video is a great wise. The company has established a solid customer base through the game, and today, they are using the same app to provide customers with AD-supported video series, so that players will be able to see the animation on the original application platform, there is no need to install any other software. "Obviously, they are in a fairly lucrative market position," Allaire said.      In essence, Rovio is actually using the original game as a for "Trojan horse", and therefore to show that for companies engaged in the entertainment industry, players in the hands of the game terminal ipads, How Android tablets and mobile phones have become an important part of the entire entertainment puzzle, and Rovio is also telling everyone how much they will change for mobile gaming into the TV industry.      Streaming video from Netflix started at the computer terminal, but now most of its streaming video is being played by connecting devices. Similarly, despite the considerable market share of game consoles such as Sony PS3 and Microsoft Xbox360, such devices as Apple TV have grown rapidly. Netflix owes its business success to these devices that are not to be underestimated. If it were not for these gadgets to put the content on the TV screen, Netfilix would never have been able to invest 100 million dollars in a TV show like "The Card House".      We look at Rovi on the other handO, its main industry is mobile services. People play "Angry Birds" through mobile devices, as well as watching "Angry Bird Cartoons" on a weekly basis through mobile devices. If the animated cartoon succeeds (I mean if, and if it is a big question mark), it will be the first successful original game video in the mobile device field.      This will also have an impact on the field beyond the "Angry Birds", meaning that mobile gaming will no longer rely on traditional publishing mechanisms alone. As Allaire said in an interview, thanks to mobile and connectivity devices, "People can create a new video program via the Internet." "      Rogue pigs can fly      Everything has two sides," Angry Birds cartoon "has also improved content companies to achieve excellence and the threshold of a customer base. It's not easy to compete with a game that has 263 million active users a month. And what's more, in order to compete with millions of apps, all you have to do is launch another video, which is harder than it is to let people sigh.      "In a sense, the Rovio business model has not changed," Allaire admits. Rovio still needs compelling content, and it still needs to be marketed effectively-and doing both is likely to cost a lot of money. Furthermore, if you are in the mobile industry, you need to have an excellent application.      Brightcove has been trying to build app cloud services over the past few months, hoping to give publishers a way to use the HTMIL5 app on a variety of platforms via a localized wrapper, but unfortunately, Brightcove's attempts have failed, and they have also tasted bitter lessons.      In fact, publishers are more likely to choose native apps that take advantage of the advantages and features of each platform, which is why Brightcove's app Cloud was shut down in February. When the author asked about the app cloud service, Allair also admitted: "If you want to have a wonderful video experience, you have to do your best." "     the lowest standard for publishers to choose Rovio is that it can find new ways to break into the gaming industry, but that doesn't mean the industry rules have changed." In order to have a wider audience, you have to make yourself stronger or work with a larger platform.      This for Rovio, as well as Netflix andIt's good news for companies like YouTube, but that's not necessarily true for an emerging company trying to change the future of the TV industry.