The Net Direct sale channel electric appliance Enterprise to sink the chicken to be difficult bureau

Every reporter Guo Rong, Langzhen from Guangzhou, Beijing Household appliance enterprises are more and more eager to build online direct marketing channels, direct sales of products to customers. Tsinghua Tongfang said recently that it is expected to operate online before the National Day of the year.　　And before it, June 25, Tcl built Online mall opened, June 28, the LAN Shi Online mall began operation. "In the more and more mature e-commerce, since the establishment of online sales channels have been more and more attention of home appliances enterprises." Cao Fei, a senior analyst at Analysys International, said in an interview with the Daily Economic news that online marketing looks fat and not easy to eat.　　Home Appliance Enterprises Online shopping mall is facing no price advantages, high logistics costs, after the installation is not convenient, such as the test of a series of problems. The dilemma of online marketing Cao Fei confirms that the home grid market is expanding at a faster pace. Many home appliances Enterprises also see the business opportunities, the opportunity to kill. However, the manufacturer's own online shopping mall how to Price has become the first issue in front of the enterprise. Pricing is too high to highlight the advantages of e-commerce, pricing low worry about the impact of traditional channels caused dissatisfaction.　　From the very beginning, embarrassment was apparent. "Daily economic news" reporters through the official website and Jingdong Mall to understand that a model for the G80D23CN2P-T7 (B0) of the microwave oven, in the official direct sales network of 499 yuan, and Jingdong Mall, the price of only 469 yuan.　　Another model for the p70d20tl-d4 of the microwave oven in the official net of Grant is priced at 399 yuan, in Jingdong Mall only 278 yuan, the price difference of more than 100 yuan. In the Enterprise view, Suning, Gome and other traditional stores are still home appliances sales of the main channel, online mall prices set too low, will undoubtedly attract their dissatisfaction, and finally create a variety of interests in the imbroglio.　　However, the main advantage of E-commerce is the price, if the price is not attractive to consumers, the product sales can be imagined. Analysys International said that there is no relevant enterprises online mall sales monitoring data.　　But there are people in the industry that the traditional store is still strong, online shopping malls do not have the price advantage of the situation, enterprises want to get through the Internet to better look at sales data is not easy. Logistics distribution as a bottleneck although through the online direct way to save a large part of the channel costs, but logistics costs can not be underestimated. Enterprise Online Direct Sales can not support the hundreds of millions of yuan of the self-built logistics system, and through the third party logistics can not guarantee delivery time and delivery quality.　　This is another reason why consumers still favor traditional channels. However, these problems do not block the trend of network sales, on the afternoon of August 1, Foxconn's online procurement platform "Flying Tiger Tesco" officially online. "Daily economic news" reporter found on the website, divided by computer, digital cameras, fashion audio and video, mobile communications, home appliances, such as 3 C merchandise, "Flying Tiger Tesco" also sells maternal and child products, dolls, bedroom supplies and other daily necessities. With the earlier TCL and the LAN Shi Online mall highAdjust the line is different, after the on-line "Flying Tiger Tesco" appears unusually low-key, the company's public relations director said that now the company's internal and "Flying Tiger Tesco" site many aspects have not "straighten out", so is not willing to take a high-profile attitude, the site's internal operating conditions and preparation of the situation is temporarily inconvenient to disclose.　　At the same time that the Foxconn network buys the platform, other home appliance manufacturers are also speeding up the construction speed for this new sales channel. Liu Wei, executive vice president of the multimedia industry at the same party, said in an interview with the Daily economic news, online channels in the future space is huge, "This is the future expansion of market share and increase the profits of a large gold mine, now the same side has set up a new channel promotion center", but the specific online time is still uncertain.