The new "Four" imagination of Pat Net

Although experienced by the "Kiss father" abandoned the pain, but Jing Dong this "godfather" to pat Net second opportunity, and not like QQ online shopping, concentrated high-quality resources developed for a period of time, finally was packaged for sale, which High-quality business was merged into the Beijing-east pop platform, the product vanished.

July 17, the new racket net in Beijing International Conference Center held a conference, announced the official line operation. Jing Dong Group Vice president and Pat Network Vice President 篑 announced the new Pat NET traffic distribution, user sharing and platform rules and other measures.

Although the 篑 has repeatedly claimed that Pat NET is still very weak, will not be the enemy of Taobao. But in the domestic as long as do Consumer-to-consumer, Taobao must be around the topic of the past. Baidu did before, Ah, Tencent to do a pat, are trying to consumer-to-consumer in the field of a piece, but no accidents have failed.

It can be said that in the PC era, Taobao's dominant position has been difficult to shake. And into the Beijing-East group Pat NET, by the flow of Tencent, Jingdong Electric quotient gene, with the help of the trend of mobility, is to have a foothold in the Consumer-to-consumer field a glimmer of hope.

In this paper, from the perspective of social, mobile, data and ecological "new four", we will analyze how to make the new wine in old bottles and imagine the space.

Social

The intersection of electric trading houses is undoubtedly the biggest bright spot of Pat NET. Although Weibo's own electricity quotient is not favored, but Weibo as a product diversion tool is absolutely competent.

and the micro-letter is called China Mobile Internet Only ticket, in addition, although by the micro-letter of light suppression, hand Q users and traffic is also considerable. It can be said that Tencent's mass social traffic is where, can dig how much out, how to use, to see the skills of the racquet network.

Prior to this, QQ space first video booking million, the first millet mobile phone also aroused in pursuit can be seen, the flow of potential energy, as long as there is enough good products can be stimulated.

How does the new Racquet network use social means to sell? According to Lin Chen, vice president of PAT Network operations, Pat NET will use Tencent QQ, QQ space, micro-letter and other social platforms to achieve the spread of products, such as in the social end of some with the user to increase the price of lower purchase and so on. Or, the sharing of products on the social product side after the user buys the product is an important entrance to the next shopping.

It doesn't sound new, but Lin Chen says many products are already in the planning and will be released to the media in due course.

A first-line electric trader said that Tencent's younger, personalized flow is undoubtedly a great attraction for small businesses, and the combination of social and electrical business is more valuable than a one-way promotion.

Mobile

It can be said that mobile is the electric business Platform collective dream and collective pain. Needless to say, Ali Mobile end of the electricity quotient layout of the force, even Tencent own QQ online shopping also did not do.

However, the mobile trend is inevitable, a person in the industry said that the PC end of the electric business play has been difficult to do a trick, although the mobile end of the current development of the industry is not expected so fast, but still is the double of eyeball and hope.

The new racquet online, but also developed a seller of PC shops and micro-letter shop a key to get through the function, by then, the seller of PC merchants can be micro-letter shop diversion, attract new guests, and micro-letter shops can better maintain, operate old customers. To achieve online and offline linkage.

Pat NET official said, will do an independent Pat network app, in addition, in order to adapt to the mobile end of the user's fragmented browsing habits, Pat Network will also be based on user scenarios to develop mobile end of some applications, such as personalized product recommendations for users, increase the mobile end of the variety of the entrance racket.

Of course, Pat NET mobile will also face Tencent department, Beijing East Department competition. Before the numerous "micro" word mobile electrical products dazzling, Pat Network mobile power provider can get much support, but also need to see the results of the multi-party wrestling.

Data

The new racquet network claims that changes to the search method will change the entire platform's flow of the ecology. Previously, Taobao Consumer-to-consumer platform on the flow of most of the entrance will be concentrated in the search, therefore, traffic will be concentrated in a small number of businesses. So also appeared Mushroom street, Beautiful said, such as relying on diversion, diversion products.

Lin Chen said, if the PAT net stickers a label, that is "my racket", will be through the analysis of user data collection, so that each user to see a different product recommendation interface.

and Pat network flow distribution will be more using the recommended way, Pat net its own account system and QQ completely through, through the analysis of QQ users of age, gender, daily preferences and other basic data, to recommend related products to users. Of course, later more recommendations will come from the user's purchase and search behavior.

In addition, the PAT NET will encourage the merchant to manage their own users, increase the user's repurchase rate, and block the communication between the users and the merchant by establishing the information barrier. Of course, this practice of Pat NET also needs to bear the risk of user dissatisfaction.

A previous survey showed that 70% of users would not be disgusted if the advertising information that the user needed was pushed. However, the collection and accumulation of data need time, only in the collection of sufficient and effective user behavior data, Pat NET can provide more intelligent product display.

However, the current Pat NET account system has not been opened with Jingdong Mall, through the sharing of the Beijing beans and discount coupons. In this view, the data of the racquet network has just started.

Ecological

In addition to sniper Alibaba listed outside, Pat NET more strategic position is to perfect Jingdong mall's electric quotient ecology, as well as the completion of Tencent's payment and data dream.

Prior to that, 3C started the Jingdong Mall has been a "man" temperament full of companies, 3C brand-oriented, fast logistics, a first-tier city's high visibility and coverage. After the development of pop platform gradually "and" Jing Dong temperament, began to have more female users. And Consumer-to-consumer wants to attract more personalized merchants to join and serve a wider range of people.

From Pat NET logo can be seen, before the east of the machine dog strongly full, and Pat NET logo more Meng more feminine. expressed the hope that Jingdong Group hopes to build the electric quotient ecology to cover the broader crowd. After all, Consumer-to-consumer is the cornerstone of the entire electrical business ecology, with enough merchants and users.

With the point of view of Tencent, the electric dealer can hand others to complete, but mobile payment is absolutely the core of the essence. Electricity dealers and payments can not be separated, therefore, to pat the net inject flow, after the transaction to improve Tencent's payment trading products, it becomes a good deal between the two sides.

This is the PAT NET press conference mentioned, Pat NET is to have completed the flow of the former end of the import to the back end of the old user to buy such a complete platform. The front-end through the flow, social attraction to the user, Pat NET to provide products, then pay the proceeds to Tencent, the accumulation of user data to Tencent and Beijing and east sides, and after the transaction of social flow back to the Tencent department.

Such a chain, that is, Tencent, Beijing and the east both sides of the development of pat Nets are expected to achieve a positive cycle, but also Jingdong, Tencent, Pat net common ecological imagination.

However, the industry also pointed out that the core of the electric business ecology is "Eagle hit the sky, Fish xiang shallow bottom, contend frosty competition Freedom", as a pat net with rich imagination space, the first thing to do is to survive.