The new generation swims the enterprise gradually to emerge

This reporter Chen each big game company the second quarter of this year's results have been released. Overall, the online games industry continued the first quarter of this year good momentum, grand, perfect and other companies in the quarter and the performance of the big increase, the overall still give people the feeling of full swing.　　Data show that the second quarter of this year, China's online game market size of 9.48 billion yuan, compared with the second quarter of 2010 year-on-year rise of 23.9%, compared to 2011 in the first quarter of the quarter-on-quarter increase of 3%. The net swims the enterprise performance is beautiful recently, each big swims the company has announced the Q2 performance earnings report. The Perfect World first released unaudited second-quarter earnings as of June 30, 2011. Earnings figures show that　　The perfect world's second-quarter revenue was 779.6 million, compared with 718.5 million in the first quarter of the year, and 592.5 million in the same period last year, with a net profit of 316.6 million for all shareholders, and 263.7 million for the first quarter of this year, and 196.6 million for the same period last year. Following that, Shanda Games also released the second quarter of June 30, 2011, the unaudited results showed that Shanda's net operating income reached 1.321 billion yuan in the second quarter of 2011, up 18.7% from a year earlier, up 5.4% from the previous quarter.　　The net profit for the second quarter was 305.2 million yuan, down 2.5% from the previous quarter, or 0.3% from a year earlier.　　NET Dragon released as of June 30, 2011 unaudited interim financial performance data show that the net Dragon two quarter total revenue of 184 million yuan, the chain growth of 17.6%, year-on-year growth of 53.4%; net profit 42.9 million yuan, chain growth 24%, year-on-year growth of 2672.4%. Of course, Tencent, NetEase and other online gaming companies are not outdone, on-line games and advertising business continues to maintain strong growth. Tencent Holdings Limited released its second-quarter June 30, 2011 Unaudited earnings figures, showing the company's second-quarter gross income of 6.739 billion yuan (1.0413 billion U.S. dollars), up 6.3% from the previous quarter, and 44.3% per cent over the same period last year. NetEase released data show that NetEase's second quarter total revenue amounted to 1.78 billion yuan, an increase of over 32%, net profit of 773 million yuan, year-on-year growth of nearly 60%.　　In addition, nine cities, Giants and other online gaming enterprises have also appeared in varying degrees of growth.　　The new generation of online games enterprises gradually emerged in addition to the above mentioned the traditional online games, the huge market "cake" also attracted the emerging forces to join. From the end of July to now, in two months time exposure of the net game enterprise financing case more than five cases.　　In addition to the completion of the Tens dollar B round of financing of the Kirin is the third generation of online gaming enterprises, access to Huawei billion strategic injection of the Kunlun worldwide, the completion of tens of millions of rounds of financing nine of the heads of the interactive, as well as the determination of Sequoia capital million dollar investment in the Burson Interactive, is a new Compared to the first and second-generation online gaming enterprises, the third-generation online gaming companiesIndustry and the new generation of online gaming enterprises, the advantages of innovative thinking is stronger. For example, nine interactive first product 3DMMO "will soul", you can operate on multiple application platforms, its strategic direction is to enter overseas, to avoid domestic games market weak period, while accumulating overseas market development experience.　　With the rise of the Kunlun worldwide, and Huawei's strategic cooperation, but also related to overseas market expansion. It is not difficult to find that the recent capital support of domestic game companies, the commonality is its strategic direction are related to overseas markets.　　In addition, with the help of new application platform, it is also the key factor that the newly-emerging net swims enterprises are favored by domestic capital. Innovation becomes the focus of future exerting force although the market size of the net swims expands, the performance of the net swims company is increasing, but the domestic main listed net swims company's earnings have shown the trend that the growth slows down is an indisputable fact.　　In addition, the report shows that the second quarter of this year's network game market size of 7.34 billion yuan, although the year-on-year growth of 8.8%, but the chain down 1.8%, and the Analysys International data also show the chain decline of 0.5%, which is the high-speed development of the domestic online gaming industry for the first time in a decade to slow. 10, the domestic outstanding works emerge endlessly, from the game giant NetEase "Dahua West Tour", The perfect "punish fairy", the Giant's "journey" and other works, to the new sharp company Kylin game "Genghis Khan", in the entertainment online "Hunting Blade" ... China's original online game has become a blowout of the potential to achieve a reversal of 70% market share. These are all the results of the company's innovation, whether it is independent research and development, joint independent research and development, cooperative self-development, or the Fund to guide self-development, independent development of investment and other forms, not only promote the Chinese network game independent research and development, but also made the Chinese online games company completed from the agent to research and　　into a new round of rapid growth. At present, the reason for the slow development of the online games market, on the one hand, is the product, repeat development, plagiarism and homogeneity of serious problems, leading to market recession. On the other hand, the user scale of online games has "become saturated" and the growth is gradually slow. Industry insiders said, in fact, online games do not lack the opportunity, but the lack of good works. The demand for online games products has always existed, even if the online games more than 10 years of development there are a large number of homogeneous works, but these many of the same quality of the work is no different from those excellent works of perfunctory products, the general environment of the impetuous, creating the workers insensitive, Jerry, the game of the spirit of the　　The spirit of innovation fades away in this atmosphere. New Sharp Game company in the Entertainment online chairman She Chenghong said: "In China, the homogenization of the Chinese online games may be the destruction of the entire industry, innovation is undoubtedly our only way to escape, but innovation is a more difficult road." "A good online product innovation needs not only time to accumulate experience, but also to the predecessors of the game to summarize and then to dig the market, all this is precisely the current impetuous Chinese online games do not have, but it is blizzard and most of the big game is one of the important reasons for success." But all this is not an excuse for the stagnation of Chinese online games, biEven in the Chinese online games to go out of the world, simply rely on imitation is never enough, because only rely on research and development on the innovation is to support the game continue to move forward momentum. Share to: