The new iphone highlights a lackluster family plan is a selling point

Wen/Mao this morning, there is news that China Telecom has prepared a number of selling points for the telecom version of the iphone 5s/5c, in order to distinguish between China Unicom's WCDMA format, one of the important selling point is that the new iphone contract package will support the main vice card business, family members can share the package resources. Telecom Radical marketing has made good sales. Guangdong Telecom IPhone5 opening two days to open the reservation over million, and Beijing Telecom announced that the first day of pre-sale, the Beijing area has more than 5,000 booking volume. And as the central province of Anhui Telecom 3-day iphone 5s/5c network sales of more than 4,000, this shows that the record is good. China Unicom inside also came good news, last night, Chinese Unicom spokesman said, China Unicom channel sales iphone5s/5c hot, including online booking volume has broken 100,000. The western report said the IPhone 5C 24-hour booking could reach 1 million. According to the report, the first day of 5C bookings may be only 1 million units, last year, the first day of the iphone 5 book volume of 2 million units, 1 million units and the iphone 4S equivalent. The iphone 5s/5c early preheating bright spot, mainly reflected in the following aspects: 1, compared to the iphone 3/iphone4 user queuing phenomenon will disappear, in addition to the new iphone enthusiastic retreat, Jingdong, Su Ning and other electric operators and operators of their own shop channels tend to perfect; 2, The family plan allows the new iphone to be consumed, slightly cheaper, telecom home sharing the main card may become the next high-end smart machine package standard, such as the United States family package, several family members can consume the same number, and the main card difference is small; 3, Apple game Hunger Marketing, Even operators cannot get the machines ahead of time. It is said that September 18 from the United States to Beijing, Shanghai, Guangdong and the important province of the simultaneous sale of the carrier package plan and the media fuss, channel and place constantly release information, and the group spokesman remained silent, so far no unified official caliber. On the one hand, the new iphone Apple 4488, 5288 Yuan is really expensive, published not Low, afraid of "scare away" the consumer; on the other hand, although the operators prepared a high "subsidy scheme" (Send 4G flow, send family package, advance 300 yuan to send 500 yuan, of course, oil salt rice can also be secretly sent Why not dare to make public? The main concern is that the terminal subsidy is too high, resulting in a fall in profits. If the annual report is not good-looking, will be the negative voice of public opinion; in 2011, China Unicom lost 4.1 billion yuan, including Apple and other terminal subsidies more than 3 billion; 4, IPHONE5S/5C has not been the operator to develop high end users, dependent on the terminal weapons. Samsung, HTC and the Chinese Cool Alliance to create a certain pressure on Apple, for example, Samsung NOTE2, Huawei P6 launched, the star Halo is very strong, sales are commendable, especially Huawei P6 earn good reputation. However, in the Chinese user "face consumption"In front of the brand and the weight of domestic mobile phone slightly almost." Especially the gift of friends or Apple, Samsung slightly heavy. However, the three major operators in China not only look at sales, but also pay attention to the increase in the number of new users, low-end users to the high price of the Apple has lost hope that most high-end users will not be a mobile phone and change the number, therefore, iphone5s/5c for the operators to develop new users is not significant.