The new trend of Shi Yuzhu's high-profile mergers and acquisitions Network Community Community + Web game mode

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June 9 News, recently, giant Network chairman and CEO Shi Yuzhu announced that the 2008 giant network will invest a lot of money to acquire network community. The announcement of the news, on the one hand, can see the Shi Yuzhu in the future game industry ambitions, Community + Web game mode will become a new trend. On the other hand, the merger of the Community has once again brought people's eyes to the development of the network community.

Shi Yuzhu said, "The network game community and the community plays the characteristic already very obvious, the game community makes the network game life cycle to extend, the giant network in the development fine net swims the strategy also has been concerned about the community construction." , it is also understood that the giants of the "Journey", "giants" game in varying degrees by the impact of the construction of the game community, the construction of the community to strengthen the game players interactive and stability. There have been rumors of the industry, Shi Yuzhu invested in the famous social networking site 51.com, and at this time, Shi Yuzhu High-profile announced the acquisition of community planning, making the game industry community has made great strides in development. At the same time, the network community also began to extend to the vertical field.

Network community, also known as the virtual community, as the name implies, refers to the forum based on Web2.0 technology, including blogs, podcasts (video sharing), online bar, personal space, alumni, professional vertical community, SNS dating site, such as a variety of forms of online communication space. 2006, the domestic network community has made rapid development. Chinese netizens often use the Forum/bbs/discussion Group/forum Community application has surpassed the instant messaging, becomes second only the first email the Internet basic application. Baidu Post, Sohu Blog, Q-zone and other network communities continue to grow and develop, and with discuz! and other community software providers a series of community products released, more Internet personal webmaster to provide a good help, so that the development of the community diversified situation.

Since entering the 2008, the prosperity of SNS has injected new vigor into the development of community. Microsoft has invested 15 billion of billions of dollars in Facebook, and SoftBank has invested 400 million dollars in thousands of oak nets, and wealth leaders are betting on SNS sites with billions of dollars. The domestic SNS market is also widely bullish, on the one hand Sina, Sohu, Baidu, Tencent and other large websites began to pay attention to SNS field, and some action; On the other hand, open source SNS build station software Ucenter home, further lifting the threshold of SNS to build a station, accelerate the development of domestic civilian SNS, So that everyone can establish SNS website. SNS pays more attention to the network application mode of the relationship between people, and also promotes the people more like to live in the network community.

In addition, with the Internet to a comprehensive community development, the network community in people's lives more and more frequent. People are becoming accustomed to sharing, communicating and displaying all aspects of their lives in the online community to communicate with their real friends and strangers on the Internet. This trend makes the real life of dribs and drabs gradually copied to the network, forming a virtual world of "reality." Meanwhile, network community has also become the source of public opinion, the previous incidents of cat abuse, soy sauce men, Liaoning women and other events are from the network community, "The Third China Internet Community Development Status Survey Report", the user landing community website is the primary goal is to find solutions to the problem, accounting for up to 74.8%. The second is to discuss topics of common interest, browse information and share life and emotional experience. In the strength of the Internet, the role and influence of the network community, more prominent, even more than the traditional media.

Industry analysts believe that, as the Internet changes to society, society is networked, and the network will become a virtual "society", and the transformation of the link is the network of community development.