The Nintendo magic of Rock Iwata--a new way to exploit revenue in the re-carving game

Play video More (compiled/unsolicited) in recent years, the Nintendo Wii's platform output value is rising year by year. The key factor in the rise is naturally a number of companies to join the operation of the fashion of the most popular--wii channel, of which Fuji film is the first to join the establishment of the company, its joining also marks the first independent network of Wii Platform digital channel officially into orbit,　　This new channel is the hottest digital photo (Digicam Print) channel. The Wii Channel develops cutting-edge products-digital photo channel digital photo channel (Digicam Print), the first time on the Wii channel and into the digital operation of the network on July 23, 2008.　　Since the date of the channel construction, players will be able to upload their own stored in the SD card photos, albums, but also can be all the film delivered to the local Fuji entity store operators, let them to help you flush upload, to avoid their own trouble. Of course, the channel can do more than provide photo upload, it also allows players to use uploaded photos, modify and decorate the game's role image and background patterns. For example, the classic game Super Mario series, after adding the feature of digital photos, you will probably see the head of the Plumber Mario becomes your own head, the game background screen also becomes your family party photo.　　Not only this, even you in the game landing in the interactive business card and friends card on the Avatar will become your own real head. In addition, the channel also provides three personalized services, they are: * Print Digicam Special photos (the service Chamber of Commerce according to your request for Photoshop design, can be made similar to the nature of the photo), printing a photo of the cost of 30 yen (equivalent to RMB after about 2 yuan,　　Specifications for 89x128mm), and ensure that within a week express delivery directly to your hand.　　* Create 21 pages of precious photo album (requires more than 50 photos), 1575 yen (equivalent to about 120 yuan), the same in a week to ensure the direct delivery of the player hand.　　* Online for you to create Mii business cards, so that each player can enjoy online to see your true face, the charge price of 1 boxes (30) 500 yen (equivalent to about 38 yuan). Since the opening of the channel, Fuji Company's performance has been rising year after year, really make other customer service providers for the greedy words to drop. At the industry conference, after listening to the representative of Fuji Company, many shareholders immediately expressed their intention of cooperation in the Conference.　　At this time, has been active in the rock Iwata instead of a restrained, serious look implies that the partner should put the mentality of the flat, do not recommend like the butterfly effect blindly follow. "I think the current Wii channel is just a chick that has been hatched for a long time, and it has a lot of ways to go." Anyway, since I created it, I'm responsible for it, designed to make more profit for the game that the company develops in the future, while reducing unnecessary business expenses. "InAfter the meeting, there are many shareholders asked the Rock Iwata Way "How to bring the Wii into the tens of thousands of households, implanted in the hearts of every player?" "or" What day will we actually use it? When。 Rock Iwata to this indifferent smile, calmly explained, "Now we only regard the channel as secondary nature in the profit." "" The current social market is very complex, in order to achieve the network platform to the overall popularization of the market, for us, it is too early to tell. As a joint venture, I suggest that you should put your mind at a level and take the Wii channel as a sideline for everyone. Although Fuji Products pioneered the success of the door, but I still suggest that the shareholders first try to make small investment, must not cross too deep, after all, success is only in the hands of a few people. "The Rock field is very sincere, all of a sudden touched all the exhibitors, and finally, he also boldly assumed that:" If one day the world can have 30 million visitors each day to visit the Wii Channel's homepage, I think then is really organic to map the moment. "For those who are obsessed with the participation of exhibitors, rock Field also said that" now put in from the angle of the industrial chain, it is indeed the most appropriate time, otherwise, when the Wii Channel developed, signing costs can really and now can't compare Oh!　　"The atmosphere of the whole audience became active all of a sudden. The Wii Channel develops the frontier product--The development type downloads the game service since the Wii Channel current circulation Fund channel entrance is very narrow, that depends on what can guarantee the Wii Channel to obtain the rich profit in the short term, relies on what to guarantee the Wii platform to become the Nintendo most main times product? Rock Iwata's view of this issue is particularly calm, he solemnly said six key words "Download games."　　And that the current stage should be the download game service to do in place, and then to consider the filling of other functions. The digital platform Wii's network download service is almost the same as the Wii host, which allows players to download some old platform games, such as NES and N64 games, and these downloadable games will be fully compatible with the Wii, and download costs are very cheap. The price of each section is only between 500-1000 Japanese yuan (the equivalent of RMB in 7.5 yuan below). By the end of 2007, the download service only operated for one year of the Wii, optical virtual game products have sold 7.8 million, the company's net profit of about 3.5 billion yen. And that figure doubles every 3 months.　　It seems that the game industry's dawn is particularly favored by Nintendo. Before the advent of the Wii, Nintendo's home hosting platform is not one that can be backwards compatible; For previous players, if you wanted to buy an old game, you'd have to purchase an old home host on your own, as Japan was facing a severe financial turmoil and a bubble economy earlier, And Nintendo's game products are mainly targeted at teenagers, so for financially strapped families, parents will never pay for their children to buy a bunch of games flatAnd put it next to the TV. But since the Wii, the idea of parents has improved greatly, it is not only cheap, but also fully backward compatible with the 20th century host game products. Unless you have a fetish, would you want to go back to the old bronze-rotten iron?　　So, the emergence of the Wii mainframe is truly the birth of the new generation of virtual platform. "We do the virtual platform, always follow a truth." It is not to "make money" but to develop it, but to enable every employee on the Nintendo Company's hard work to achieve results. Take N64 and NES games, they are by our game department consumes half of the energy and money developed by the crystallization, there is no reason not to let him shine again.　　The Rock Iwata said with emotion. "As is known to the" Nintendo FC Games mini series ", this should be regarded as a very old NES (flat machine) game, when the 2004 after the sale of the duplicate, immediately after the huge success, the month out of the load of up to 1 million. The joy of success also reveals a truth: that is in today's society, there are many young people immersed in NES companion's beautiful fantasy, whenever they play these ping machine game, can chujingshengqing, recall their childhood colorful, the work of all the pressure and trouble will vanish in an instant. "So our goal is not just to rely on these little games to drive high incomes," "I hope it will be an opportunity for more players to remember Nintendo's name and to know that the new company game was sold in the previous NES era," he said. It is thanks to our previous tireless efforts that we are now able to achieve high returns with little effort and money, and there's no need to develop a new game for that, so I'm pretty confident at this point, compared to the small partners who develop mobile games, We've got a lot more to sell early-stage games than they do. ”