The phenomenon of migration in games

One

"Friends have moved to Japan, the National Service number is idle, is willing to have the price transfer ..." in some Japanese agents in the hands of the forum or bar, gradually such a post more up.

Players in different games, different servers between the flow is not a new feeling. As early as the end of the time, the National Service players for a variety of reasons to go to the United States clothing, Taiwan service phenomenon is emerging. In "World of Warcraft", a large number of national players migrate to Taiwan and the United States clothing, often because of gold, brush points, to invite high-end players or play companies into the arena activities such as undermining the balance of the game, resulting in the Chinese players to seal the incident-and the reason to move to the outside service is very simple Players are always chasing richer, freer, more lucrative places.

The problem of "immigrant" in Japanese games

Post-posted Account transfer Stickers

Now this phenomenon also appears in the mobile game. But mobile games and end-trips are different, most mobile games do not need grand worldview narration, not high language requirements, most mobile games do not even require a strong social interaction between players-even if you do not speak, a friend is not, still do not prevent you from the server to find unfamiliar friends to help you fight, Or with a stranger. In addition, the problem of payment methods with Taobao on a variety of substitute services are resolved accordingly. In addition, compared to the end of the transfer in the face of the network environment, payment methods and other trouble, in mobile games to move to the outside service is also more convenient: for iOS system, there is a day zone account can play most free games; for Android, As long as the channel or bar to search the Japanese version of the game is good (do not rule out some games in the download or play is the need for VPN), download that play, the interface description is also very simple.

Du Yi was in the last year when the National Service test to contact the "chain of war" this mobile phone game. Prior to this, most of his mobile phone game is Tencent's light game, such as "Thunder Fighter" "Rhythm Master", "Chain War" is his mobile phone on the first relatively heavy game. Most of his friends have abandoned the pit to play, he is also tirelessly to do daily check-in, clean-up day-to-day tasks. For him, the most fascinating part of the game is the battle system and card painting, and the constant pursuit of newer, more attractive cards is his biggest game driver.

The problem of "immigrant" in Japanese games

The card picture of chain wars is pretty gorgeous.

But three months later, the loyal player who checked in every day chose to unload the "chain wars" and replace it with "チェンクロ", the Japanese client of chain wars. Even if he is ignorant of Japanese, it does not affect him to abandon the three months of the National Service number, defected to the outside service.

Two

About one months before Du Yi defected to the Japanese service, July 17, 2014, "Chain War Remember" Day Service updated 2.0 version, the main line of the game from the mainland to the ocean, higher card drop rate also greatly improved. Even if the 2.0 version requires the player to get through 1.0 of the main task to officially open, even if most players are ignorant of Japanese, but this does not prevent the National Service players in a large influx of Japanese clothing. Compared to the Hat, the daily service in the game version as well as card drop on the more substantial. Du Yi also listen to friends that the first draw in Japanese clothing is easier to get a good role.

The problem of "immigrant" in Japanese games

"The Monster Hunter", which was introduced in the same period as "the spread of millions of King Arthur", did not perform so well.

When the players from the national service into the day, in addition to repeatedly build numbers in order to brush out the original good role of the so-called "brush initial" and the Novice tutorial, the other thing is to find a good organization for themselves. Players who have been playing Japanese games have become their guide. Big Watermelon (alias) is a member of these "pioneers", as fans of Japanese games, in the card game just the beginning of the period of time, he almost played all se's games. In particular, "the spread of millions of King Arthur," as a game from 2012 in the Japanese area on the shelves of the old players, big watermelon witnessed the game step by step perfect process. July 2013, Shanda games as the Chinese agent of the game, in the domestic official operation of this game. At that time, the national service is a relatively perfect version, it and the early version of the day, fixed a number of patterns and mechanisms of the bug, such as PvE Combat use of Special Card group, with intentional drop line can reply battle cost points, and grab packets and other such outsiders skills, But the strange thing--the main line of the game is still far behind the Japanese clothing. When the "Magic Hunter" and "the spread of millions of King Arthur," The introduction of the domestic, the big watermelon does not want to open a new number in the country to start from scratch, because "the version of the National service too much delay, but also like the atmosphere of the Japanese service."

The so-called "atmosphere" of the big watermelon, in fact, is nothing more than two aspects: the game operation of the sensitivity and the exchange between players. For the player, whether to give up voluntarily or be attracted by friends, from the national service "immigrants" to the Japanese to serve the players are quite consistent with the so-called heavy players definition-they are not afraid of trouble, through the registration of the foreign App Store or in the bar mounted on the installation of an Android package, through Taobao on behalf of filling services to meet their own consumption needs, More like the big watermelon such players, will specialize in the purchase of Japanese game magazine "Fami Tong", collection of game gift packs and activation code. and the Japanese service in the operation is not particularly "greedy", which attracts large watermelon such as domestic players important points.

The Japanese game information magazine of the Big Watermelon Collection

Most of the day the main line of the tour is easier to get through, the general 3-5 days can experience the core of the game, so most of the habit of operation is to continue to introduce a variety of activities to avoid players into play can not play the situation. The activities of Japanese-style gacha games can be divided into the following common types: Full service, set point redemption, limited copies, celebration activities. The thresholds for these activities are inconsistent, the first three kinds of general will take turns in a single-day, ensure that players will not because of qualifying too tired (the player has a term "liver row"), the last one will be relatively large linkage activities, the benefits are also exceptionally rich.

In addition to the game, there are a number of lines under the gift package and qualifying card. During the interview, the big watermelon to touch Music network reporter showed the sea Amoy back to the "Fami Tong." The magazine includes not only the recent game information, the producer interview, the most important thing for the player is the game gift bag. These packages are generally in the form of special code, in the game will have a special "Fami app" entrance for players to exchange. Many of these cards are used to collect and make up special combo, to meet the player's desire to collect, a part of the pursuit of the perfect player will even buy more than one magazine, the limit card to strengthen to the upper level. So, no matter is casually play casual player, or serious heavy player, can keep up with the game progress, get the current period of cards.

The problem of "immigrant" in Japanese games

A special card that is attached to a magazine

In contrast to this lively and plump game atmosphere, the Japanese game in the National Service on the cold. has been in the National Service play "kingdoms to the Pearl War" (Japanese literal Translation "Fight Kingdoms") players old white to touch music reporter complained: "In the National service, I find someone to battle is not very easy." Full Service Search Real-time game players are very difficult, 10 times have 8 times to find people, not to say ' search nearby players ', don't think. "And the battle, it is the" kingdoms to the Pearl War "in the overall fun of a very important link.

In addition, the domestic network for the game in-depth analysis, the strategy is not very. Japanese Wiki at any time can see this game update activities, new drop characters, even from which level can brush out what they want, can find, and the domestic site in addition to the official website there are some game characters, other details are not seen. The old White said, because of these reasons, he also moved in the clothes to continue to play the idea of the game. "After all, people are willing to play games in a more popular and updated service place." ”

Big watermelon on this also hold the same view, in addition to SE's game, he is also "Zhi long fan City" "line: Disney extinction to see" "Brave Fight Dragon" and other games loyal players. He said: "In addition to the game version of the problem, I can always see on the day of the list of some interesting things, not like our side of the toll list and the free list, are not able to see." ”

People in the choice of the advantages and disadvantages, nothing more than a balance. In the balance of the country, there are "easy to register" "Payment convenience" and "network smooth" advantage, but what are the disadvantages of this balance in some players in the hearts of the end of the final pour to the Japanese side? The answer is nothing more than welfare, low rate, game content update slow, operating problems.

Three

When players have a bad experience in the game, they habitually point the finger at the National Service operation. Especially grand, Tencent, a frequent agent of Japanese game manufacturers, often become the object of the player's criticism, in the description of the player, this group of "Black Heart" of the National Service operators, the problem is frequent, fall worry, but in the operating side, the player against their attacks on the fact behind, and other difficulties.

Normally, it usually takes more than three months to adjust the daily service after updating a game version, stability, recovery costs in Japan, certification of the ability to absorb gold, and so on, will begin to provide Chinese mainland agents with efficient technical support, translation and other localized work, is three months past. Therefore, the player needs at least six months to see a qualified localized version, if the time difference between the two games introduced, the National Service players are now likely to play is a year ago to play things. Shanda's main agent of the game are mostly behind the Japanese version number. The reason for this is not unrelated to the stereotype of Japanese companies, but unlike end-travel, the harsh reality of the hand-travel industry is that a game may not survive more than three months in a player's mobile phone. In these 3 months, the player who is truly loyal to the game must have noticed a day-long campaign and a rich tactical analysis, and has a great chance to turn to the daily clothes.

In response to this phenomenon, once in the Grand game, single-handedly contributed to the "Chain war" national Service introduction and operation of the Zhang Zhijing to reporters that the version behind is indeed a cause of loss of players. In particular, "Chain Wars" update version 2.0, since the National Service update can not be synchronized with the Japanese, resulting in the loss of the player is more serious, "This is in the daily obligation to work." He was so figurative.

Love live! "The main bar in the account transaction posts Note: Where the trading country service account posts, delete

Love live!, a grand game agent ", the player is also very serious loss." Baidu "Love Live" paste is the domestic "love live" one of the gathering of fans, in this resident bar to reach 80,000 people stick to talk about "love live mobile phone game", generally refers to the day of the service, and in the Paste "hand Tour account transaction Post", also clearly stipulated the " It is prohibited to trade country service account in this building. And in another named "Lovelive Hand Tour" bar, the most of the transaction is the account of the day, only a few posts and the title of the National Service, but the content is "National Service account, for transfer."

According to Zhang Zhijing's experience, in the case of a delayed version update, there are three situations in which you can stay in a country: a player who is unfamiliar with Japanese or who wants to get a perfect customer service; As the game version of the National Service is older, it means that all players stand on the same starting line, in all respects fairer, from the game content, It will also attract players who want to get out of print cards, as well as players who are willing to stay in the National service if the purchase price is cheaper than the Japanese one.

In fact, the implementation of these three situations is also difficult--when players are already familiar with the interface and operation of the national service, can rely on national clothing as a control, to familiarize themselves with the operation of the day; and for the Out-of-print card, not all players have demand, rich game content is the player's just need; National service prices are higher than the Japanese price, in a few parity cases, there will be "since the money is not as good as my day clothes to smoke a brisk" "Anyway, the drop rate of national service must be adjusted" such inertia thinking.

"I do not know Japanese, so as long as Shanda also operates this game, I temporarily still in the service play." ”

Some players choose to leave, but also some choice to stay. In the Baidu Bar, we can still see a part of the players adhere to the National Service, ask the reason is nothing but: "Do not understand Japanese, also lazy to toss the Download Day service client." "Playing the Kingdoms to the Pearl War" the old white saying also has certain representative: "I play this game is not just brush characters, the delicate part of the game is a lot of different characters of the voice lines, as well as the Three Kingdoms background of the outgoing and the main task of the plot introduction, these directly related to play the kind of Daigo flavor. I do not know Japanese, so as long as the grand also operate this game, I temporarily still in the service play. ”

For Japanese clothing, although they have received a contribution from the mainland of the download volume and activity, but ironically, these players on the daily income of the service has no significant impact. Most ordinary players in the game in the Cross-border payment is usually through Taobao on behalf of the channel, but no one can guarantee those who claim to "eliminate black card" for the sellers are not really go to the normal payment channel.

Four

"From fee design to localization strategy, from marketing programs to operating methods are not connected to the atmosphere," this is the Dena game of China Vice President Luo in the interview with music reporters to the Japanese agent game evaluation, "can not be based on the Chinese market, the needs of Chinese users to adapt quickly, so despite the extraordinary quality of products, But often the income and the number of people perform less than some ' lowbrow ' of local products. "These are already accepted views of the industry on the Japanese game. But how to break the department of the Japanese agent game, but still in the industry is a difficult problem.

Zhang Zhijing also gave his personal solution: "My advice to Japanese manufacturers is not to find agents, and to directly synchronize Chinese versions internally." intends to do more in-depth promotion in the country, to find the corresponding marketing companies to promote cooperation to a large extent can be resolved. ”

There are also successful cases that seem to support this statement, once in the summer this year, the industry's attention to the "magic call" is one example. This Korean game in addition to the text in the game in Chinese, since the line has been in the best-selling list of 20 to 50 fluctuations in a group of Japanese and Korean agents have made localized changes in the game is particularly prominent. Some have said it was a triumph of a non localized case, and it now appears that a synchronized update of the game's content is one of the main reasons why the game is doing well in China.

Five

In the end, I would like to say a little story of my own personal experience--in writing this article, I have been in love live! "The national costume plays the school sister also to download" Love live! "In the Japanese version, during the writing, I can always hear the school sister to draw a variety of" in the national Service has not seen the card "sigh. A weekend in the past, when I finally to the end of the article, I asked her: "Since the download of the Japanese clothing, you have to play in the national Service?" She thought carefully, and said, "only when the daily physical exertion is exhausted will the country serve." ”

You see, that's the reality.