The premise of success is the key to seeing the problem.

The problem who will encounter , people so, business is inevitable. In today's instant change environment, the challenge How to solve the most effective, in fact, there is no fixed rule. However, success also has certain procedures to follow. In the face of problems, no matter how you want to solve them, the prerequisite for success is to see the key to the problem. Find the key to the problem, it is equivalent to find a solution to the problem, the next word is how to implement the specific.

Case study

British Universe Football Factory

A woman in Maxa County, England, has complained to the court that her husband's obsession with football is so intolerable that their relationship is severely affected . She asked the soccer manufacturer, the Universe football factory, to pay 100,000 pounds for her mental loss. In our view, the allegation is unreasonable. But before the verdict was pronounced, there were indications that the woman's request had been supported by most of the jurors. The boss of the Universe football Factory is worried about the huge compensation that is about to be paid.

At this time, the Universe football Factory's PR advisers believe that the crux of the problem for the company is that the woman's accusation that the company lost a lot of money, if the charges can be recovered through this accusation, the problem is not solved? So he suggested to the company: instead of making pointless statements with the jury in court, It would be better to take advantage of this outrageous case to create a momentum for the company and prove to people that the universe is producing a lot of football. So they communicated with the media and let them make a big show of the lawsuit. Sure enough, this lawsuit after the continuous bombing of the media, the Universe Football Factory fame, product sales suddenly turned four times times. Compared with the loss of 100,000 pounds, the cosmic Football Factory has been blessed with a small misfortune.

Continental Airlines

Continental Airlines ' ticket prices from Texas State to New York in the early 1980s fell to $49. After that 10, the company's performance fell repeatedly, annual losses. By 1995, 18% of the company's flights were operating in debt. Continental Airlines has tried many ways to recover, but failed. To reverse the situation, the company's new president, Gordon, has decisively grounded the debt-flying routes. In order to find a solution, he carefully analyzed the crux of the problem.

Gordon thought the sale of the lowest-priced ticket would not change the status quo of Continental Airlines, nor make Continental Airlines an outstanding airline. In fact, the result is counterproductive and people simply do not want to buy the products offered by Continental Airlines. Continental Airlines, though, wants to keep tickets low for sale by increasing seating and commuting to and from cities countless times a day. But it turns out that these cities don't really need that much. In this way, Continental Airlines can only lose money.

With that in mind, Gordon quickly changed the flight route to where people wanted to go. Continental Airlines used to commute 6 times a day between Greensboro, North Carolina, Greenfell and South Carolina. These cities do not need to travel several times, but Continental Airlines frequently fly there. Gordon immediately cut off several flights, saving the company a lot of unnecessary costs.

Gordon also sees Continental Airlines, which occupies 90% per cent of the Greensboro-Greenfell route, is still losing money. After investigation, Gordon found that Continental Airlines from Raleigh to Kansas City or Orlando or Cincinnati flights are extremely unreasonable, passengers want to go to other important cities is inconvenient. But if the market for Newark is opened up, the market share of Continental Airlines will be enough to support the company's flight to Cleveland and Houston, a route that is most convenient for passengers and, of course, popular. With that in mind, Gordon acted immediately, reducing some of the routes that were not reasonable and opening up new routes with knock-on effects. It turned out that the number of continental Airlines was reduced, but the amount of money earned was greatly increased, and even if the price was appropriately raised, it did not affect the company's profitability. By making a series of questions, analyzing problems and solving problems, the Continental Airlines soon turned a profit and became a competitive airline.

Summary

To solve the problem, you must know where the problem is. Seeing the crux of the problem, we found a solution to the problem. Therefore, the first problem after encountering problems is to analyze the problem, only in this way, in solving the problem will be handy, with less effort.