The prospect of the incorporation of the curve of Xiang-e situation is worrying: the accused has no power to burn money

Since July 1, the name of Xiang-E, "Zhong Ke Yun Network Technology Group Co., Ltd." (referred to as "China Branch Cloud Network"), "private catering enterprises first" of the Internet transformation has been opened.

Soon thereafter, trapped in the network video player and on-demand platform-fast broadcast let "Zhong Ke Cloud Network" found a quick breakthrough. July 9, the announcement of the Hunan-Hubei situation announced, and natural people lily jointly funded the establishment of Shenzhen love cat New Media Network Technology Co., Ltd. (hereinafter called "Shenzhen Love Cat"). In the announcement, "some of the staff for the Shenzhen Fast Broadcasting Technology Co., Ltd. (hereinafter referred to as" fast-seeding Company ") the resignation of the statement immediately Xiang E sentiment and its Internet transition strategy to the forefront.

Xiang-e sentiment to the fast-seeding company's talent acquisition, from catering to large data again across the border, and even let investors issue "Xiang-e sentiment is simply a-share first story king, he should go to the transformation of the publishing industry, the acquisition of Story King magazine" ridicule.

This year, the first quarter of 2014, Hunan and Hubei realized revenue of 301 million yuan, down 19.75% from a year earlier. As of the end of the reporting period, the company estimated that the total liabilities amounted to 353 million yuan, and the end of the quarter money only 92.8856 million yuan. In addition, the company lost 564 million yuan in 2013. Renamed and transformed into the company's helpless means of self-help at the moment.

However, the copyright of this decision to determine the site's competitiveness of fixed investment, so that the operation of the video site has been required to build on a huge amount of capital investment. Times weekly reporter from the video site insiders learned that the future of the Web site on the Internet video Copyright purchase will be fully tightened. Shenzhen love the cat once joined the war, not only by the financial weakness, but also face the difficult policy changes and pressure.

At the same time, the successful model of a fast-seeding player saddled with the original sin of "vulgar content and copyright issues" has been identified as a speculative operation that runs counter to the industry and can no longer be replicated. Xiang-e Situation even from the player, has already lost the "fast-seeding advantage", and then into the traditional "genuine" war, competitiveness or difficult to embody.

Recently, the company to apply for shares since July 11, 2014 opened to continue to suspend business. The Internet transformation of Xiang-e sentiment continues to be progressive, and the prospect of "alternative" cooperation with fast sowing is still in the future.

Transformation or self-help?

Earlier this month by renaming the "Sino-branch Cloud Network" appeal soon after the transformation, July 9, Xiang-e situation and quickly announced and natural people Lily jointly funded the establishment of Shenzhen Love Cat.

Confirmed by the two sides, the proposed joint venture subsidiary Shenzhen Love Cat, the total investment of 10 million yuan, registered capital of 10 million yuan, registered capital: the company to cash capital of 6.5 million yuan, accounting for the registered capital of 65%; Lily to cash capital of 3.5 million yuan, accounting for the registered capital of 35%.

"Network new media and large data field is the basic direction of strategic transformation of the company," the bulletin said. "And the announcement of" some of the staff for the fast-seeding company staff to leave the statement, and immediately triggered the purchase of Xiang E Express Company's broad speculation.

A quarterly bulletin shows that the first quarter of 2014, Hunan and Hubei achieved revenue of 301 million yuan, down 19.75% from a year earlier. As of the end of the reporting period, the company estimated that the total liabilities amounted to 353 million yuan, and the end of the quarter money only 92.8856 million yuan. Annual report shows that the company 2013 loss of 564 million yuan, has shifted from high-end catering business to mass fast food, environmental protection, film and television, Xiang-e situation, its plight has not been lifted, the Internet or the company to save another step.

Together with the dilemma of the network video player and on-demand platform-fast broadcast let "China Branch Cloud Network" found a quick breakthrough, and the fast-seeding company with the high price of the flow of talent, the Xiang-e situation and its Internet transition strategy to the cusp. Xiang-e sentiment in the Bulletin stressed: "The company itself has not acquired a fast-seeding company equity or assets, such as the preparation of human resources for Shenzhen Love Cats, Shenzhen cat also does not exist in the purchase and use of fast-seeding companies intellectual property rights and technology and other intangible assets situation." ”

Media reports said that if the situation in Hunan and Hubei in the transaction involved in the fast-seeding company's cash or movable property, real estate and other resources, there is the suspicion of fast sowing 260 million yuan large fines. It is understood that as of yesterday, the rapid seeding has not paid 260 million yuan fine. At present in excess of 10th to pay the fine period 5th, daily 3% plus the fine calculation, the fast-sowing now faces a fine of up to 300 million yuan. Once the acquisition of the fast-sowing, the 300 million-yuan fine enough to make the situation in Hunan and Hubei into serious losses.

In fact, a more questionable view, a long time engaged in the kitchen business, with what can be big data overnight.

Therefore, the "acquisition" of the former staff, for the limited funds, debt-laden transition in the Hunan-Hubei situation, is a compromise approach. Not only that, the topic of the fast sowing is more for this person to increase the injection code, to the situation after the suspension of "network of new media and large data field" new direction to add heat.

In addition, the art consulting analyst Yang to The Times weekly reporter, "piracy events led to brand image is implicated, the impact of the future ' positive ' road" is also the choice of Xiang-e talent acquisition, rather than corporate acquisition of one of the reasons.

Hunan and Hubei July 10 issued a notice, the company to apply for shares since the start of the July 11, 2014, the company continued to suspend business, stocks and bonds will be in the company's board of directors to pass the relevant bill after the card. Since June 20, 2014, after the suspension of 13:00, the Internet transformation of Xiang-e situation continues to progressive, and fast-sowing "alternative" cooperation prospects are still on the moon.

Join the video battle?

The company said, Shenzhen Love cat after the establishment of business positioning mainly for the operation of Internet network traffic category products. Combined with the fast-seeding company's personnel intersection, the video website becomes one of its development content choice.

However, it expert network analysis points out that, under the pressure of operating cost and profit, the network video industry has moved from "multifaceted" to "alliances".

September 2011, the company to 80 million U.S. dollars wholly-owned acquisition of 56 nets, and then to the combination of Youku and potatoes, video industry holding group Wave continues to heat up. In the first half of 2012, Sohu Video, Tencent Video and Archie Art jointly announced the formation of "video content Cooperation Organization", the three parties will jointly form a video content cooperation Organization, realize the resources interworking, in the copyright and broadcast the field to carry on the deep cooperation. The second half, the Storm audio-visual, PPS, pplive, popular network four video clients have also revealed a group of "alliance" intention to set up the alliance to rob the video network, cool potatoes, such as web site advertising cake.

Powerful combination of several major video sites using resource integration, exchange of various ways, nothing but to achieve the partition market, consolidate the leading position. Art Consulting provided the data show that Youku potatoes, Tencent Video, Archie Art, Sohu Video, music network as early as 2012 has occupied the total proportion of the content purchase, corresponding to 30%, 28%, 18%, 14%, 10%. For potential newcomers, including the Shenzhen cat, it is hard to contend with a single copyright investment.

The soaring price of copyright has continued to intensify in the past when joint purchases have been replaced by today's solo strategies. Since 2011, TV network Copyright prices officially entered the tens, "Shang" exclusive copyright sold 20 million yuan Price, then to 2013, "The story of the new newsroom," the Internet exclusive copyright prices soared to 50 million yuan.

In fact, the copyright of this decision to determine the competitiveness of the Web site fixed investment, so that the operation of video site has been required to build on a huge amount of capital investment.

Yau Network CEO Li Zhu has revealed: "Leisurely network almost rarely buy exclusive film and television drama, but each year spent on the purchase of film and television play copyright on the cost of 20 million to 30 million yuan, but to buy exclusive copyright sites, at least every year in the purchase of copyright to invest 100 million to 200 million yuan." ”

From the Shenzhen Love Cat 10 million yuan registered capital and Xiang-e sentiment in the end of the first quarter of the book on 92.8856 million Yuan of money money, a large number of funds to invest in copyright is not likely. Industry analyst Yang believes that large video sites have the financial resources and strength to buy high quality shows, or even exclusive copyright, small does not have this ability.

In addition, the Times weekly reporter from the video site insiders learned that the future of the Web site on the Internet video Copyright purchase will be fully tightened. Shenzhen love the cat once joined the war, not only by the financial weakness, but also face the difficult policy changes and pressure.

Roll over the player?

Xiang-e love can borrow power quickly and its hundreds of millions of installed capacity of the client.

The fast-sowing profit model mainly includes the game transportation, the window advertisement, as well as the software bundle promotion. Now, to shut down the QVOD server, stop the video on demand and download based on the fast broadcast technology, make the big change in the business model, the fast-seeding player with the whole transformation of the genuine content has to be stripped away from the original advantage.

Fast-seeding embedded QVOD video on-demand erection utilizes Peer-to-peer technology to enable users watching video to connect with one or several users simultaneously to share video data. The server, which has long been used by small and medium sized video sites, has helped to reduce the cost of the site, even eliminating copyright costs, but at the same time encouraging piracy and vulgar content.

After receiving a ticket, the fast-sowing admits: "The vulgar content and the copyright question has been the original sin which we carry." "At the same time, commitment to invest 100 million yuan in the next year for the construction of genuine content, investment 30 million yuan to support domestic micro-film innovation."

The high level of policy crackdown, so that fast-seeding players have to go from the path to the path, as its bulletin said-the previous "fast-seeding mode" complete the end. For once and the industry "one left to the right" mode of survival, now fast broadcast finally understand that it is not a haven but a utopia.

"Fast seeding is forced to transform, do genuine will face the huge investment of copyright, second, the fast start late, the industry has excellent soil, music, such as strong competitors, third, Youku potatoes, Archie art, Tencent Video and so have a strong copyright content, user base and resource support, fast-seeding, the user's content needs can not meet, User activity and stickiness will decrease. Yang to The Times weekly reporter as analysis.

The successful model of the former fast-seeding player has been identified as a speculative operation that runs counter to the industry and can no longer replicate. Xiang-e Situation even from the player, has already lost the "fast-seeding advantage", and then into the "genuine" war, competitiveness will be difficult to embody.