The quality of the hand tour is king? The amount of food is king?

The quality of the hand tour is king? The amount of food is king? As the main data index of hand tour, the importance of retention, payment rate and ARPU is needless to say. However, there is also a data often ignored by CP, even the big manufacturers sometimes can not avoid its losses. This is "eat quantity". In the game, the Grape King, "eat" this "eat" word, really embodies the domestic game from the user's smart. "Eat volume" can also reflect the shrewd channel. Channel promotion location is limited, and the same position, in a few retention, pay rate, ARPU about the game, channel of course will choose easy to guide quantity, namely "eat quantity" of the game put on top. The grape June uses the model of income estimate to run a bit, under the premise that the retention attenuation hypothesis is 12.5%, two sets of data: The first group, the total registration quantity 1 million, the next day retained 50%,dau pay rate 4%,arpu150, the first month estimated income 26.37 million. The second group, the total registration amount of 2 million, the next day retained 40%,dau pay rate 3.5%,arpu120, the first month estimated income of 31.21 million. May be the first product and data is much better than the second paragraph, but the real promotion, the same position, can import the amount of different, the effect is very different. Imagine, the CP worked hard to develop the big production of Yinianbanzai, is delighted to prepare access to the official promotion channel, but by the channel "game does not eat ah" this basin of the head of cold water, the development team's efforts are not in vain. So how to let the game "eat quantity"? anticipate, small start. Anticipate refers to: subject, type, competitive environment. Strong IP is absolutely advantageous. In addition to research competition: even if the fairy theme again good, full Street fairy game together in the Red Sea to eat users, the amount is diluted, and then eat also eat nothing. Small start refers to: ICON, Game name, Game introduction, game screenshots, game bag size. ICON: Of course, the old man is not as Big Bo. Name: No identification of the name, industry business is difficult to distinguish, not to mention the players. Introduction to the game and screenshots: Popular types of products need more in the game introduction of the screenshots on the fuss, for example, p&d products have been rotten, then in the screenshot of the game to intercept those and the three elimination of beads do not have a relationship between the beautiful pictures, such as the generals singled out skills close-up, crazy cock cool, let users have a look at the desire to see, Instead of seeing a familiar bead, turn off the page. Game Package Size: To ensure the quality of the premise to compress as far as possible, Android not more than 150M. Channel adaptation: In the user characteristics of different channels, the promotion of the use of information can be not the same. A channel does not eat quantity of the game, not necessarily in the B channel also not. Regular replacement: Icon even name, after eating a wave of users, you can use a similar method to eat a second wave of users. New Product effect: Even if not new, the game to block the old server, the attitude of new clothes to promote, so that users can only enter new clothing, thinking that this is a new product, increase the import volume. Such details, though inconspicuous, are crucial to the success of the game.Variable。