The report says language training is the most pervasive in online education

More knowledge of the Web January 22 news, Hu Network and "China Business newspaper" and other four institutions jointly released a "2013-2014 China Internet Education User Behavior Analysis Report", the report shows that the curriculum choice, language training Yao Yao leading (of which, English accounted for 25.3%, other languages accounted for 7.4%), Interest class training (14.8%), Qualification certificate (9.7%), studying abroad (7.3%), vocational skills (6.8%), primary and secondary schools (6.3%). One of the postgraduate courses (5.4%) has the development potential, rising space is larger. In addition, Beijing, Shanghai, Guangdong, the Internet education penetration rate is higher, Jiangsu and Zhejiang, Hubei and other areas of the Internet education industry gradually rise, of which 80, the group is the main force-the survey of the sample range, north of the wide user account for 43.3%, the user accounted for 7.3%. Users who do not pay attention to Internet education (83%) say there is a possibility that Internet education will be chosen in the future. The use of Internet education to meet the needs of the examination of 31%, improve professional skills (28.8%), Rich hobbies (17.8%) also more. For the form of learning, the choice of VOD accounted for 29.7%, courseware learning accounted for 20.9%, mobile phone app users accounted for 18.8%, 1 of the more live in 15.6%. Users use the computer (51.7%) to complete online learning, using smartphone learners, Android users a large number (28.8%). For online learners, home is still the most common place (the choice of home learning accounted for 48.3%), the use of public transport, subways, trains, units and other places in the fragmentation of time to learn the number of people gradually increased. For daily study time, fast learning is more popular, of which, most (30.8%) students daily learning time control in 16-30 minutes, can accept learning 31 minutes-1 hours (29.2%) also more, can accept 3 hours and above only 1.8%. The understanding of Internet education, from micro-bo/micro-channel learned accounted for 30%, followed by Baidu (accounting for 23%) and online advertising (accounting for 16%). Choice reason: The user chooses the Internet education curriculum first looks at the price to occupy 18.4%, second is to look at the teaching quality (16.3%) and the teacher Strength (14.5%). Consumer willingness to pay: among paying users, the monthly willingness to pay is concentrated at less than 100 yuan (58.5%), with the intention of being in the second place between 101-500 yuan (35.9%). Learning concerns: People who have not been involved in Internet education will not be able to adhere to a series of courses as students who do not participate in the main reason: 22% students say perseverance is insufficient, 17% students because time is not enough. (Multi-Knowledge Network Hong Fu)