The report shows that the video game industry as a whole suffers from winter
KeywordsWinter the report shows
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"Sadie Network News" August 13, according to foreign media reports, the U.S. market research company NPD recently released a survey report showed that through the retail channel sales of video games (including hardware) sales suffered a heavy blow, the entire industry suffered an unprecedented winter. According to the data, hardware, peripherals and software sales across the gaming industry continued to weaken, with sales of only $707.7 million in June 2011, down 26% from the same period last year, and 961.3 million dollars in overall sales last June. Anita Frazier, an analyst at NPD, said the global video game industry has been on the decline since October 2006, with sales reaching its lowest level last month. Last month's hardware revenues were particularly disappointing, at just 223 million dollars, down 29% from a year earlier, with hardware revenues of $313.8 million last June. According to the survey, the average unit price for game hardware was roughly the same as last year's, but overall sales fell, leading to a severe decline in overall volume. In addition, the decline in sales in the gaming industry has had a particularly significant impact on Microsoft. While Microsoft's Xbox 360 beat the Wii and PlayStation 3 and sold 277,000 units in June to dominate the gaming platform market, Microsoft experienced its first sales decline since December 2009. However, market analysts believe that Microsoft's Xbox 360 sales decline is not enough, because the trend of the Xbox 360 sales decline does not represent the weakness of peak season sales, as the true second half of the sales season has not yet arrived. (Responsible editor: XQ)
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