The rise and fall of the company from nine city layoffs

After the Nineth city lost its proxy in World of Warcraft, the original Nineth city, "World of Warcraft" operation team how to place the problem, became a hot topic on the network: NetEase had put words said will take over its operations team, and nine cities immediately published internal mail to clarify the matter, and play "Nine City and you Woe" Warm banner to stabilize the morale.　　The signs are not so scary for the fate of the largest operating team in the history of Chinese gaming. But all this has finally settled, when most of the nine city staff have not yet had time to taste the warmth of the "warm banner", people's speculation on the Nineth city will be laid off has turned into reality. But unlike people's guess, nine cities did not cut to the original "World of Warcraft" operating team core members. According to media reports, the city first made a "strategic adjustment" to Beijing branch: The project that originally operated by Beijing company moved to Shanghai.　　The former Beijing branch employees are being processed to leave; at the same time, the Shanghai Nine City headquarters a large number of unemployed at home in the original Warcraft "customer service staff" received the notice, back to the company interview turnover or transfer matters. In fact, the net swims in the domestic large-scale layoffs in the domestic is not the first time. As far as January 2006, the Grand Beijing branch abolished the storm has been noisy uproar. Let's review the layoffs: 2006 before the Grand, because of its agent of the network game "legend" of the prosperity, created a grand company's rapid and powerful, and thus became the leading Chinese online games. And then because of the decline of the legend, Shanda Company's huge operating team instantly reduced to the loss of the fulcrum of the Giants, so there has been a storm of layoffs. Now, history repeats itself again: 2004, the Nineth City because of its agent of "World of Warcraft" popular, rapid expansion, one by one of the close to the collapse of the small online gaming companies become the leader of China's online gaming enterprises.　　Now, after the Nineth city loses its right to operate in World of Warcraft, a massive layoffs storm is already under progress. The rise of Chinese net swims enterprise needs opportunity. Like the grand need for legend, the Nineth city needs World of Warcraft. This seems to be a rule, and another rule is that the cost of the agent game is far less than the independent development. So, every domestic online game enterprises are actively searching for foreign "excellent online games", and even has always claimed that "independent development, never Agent" NetEase, also began to be willing to become a blizzard company in the mainland region agents. After getting the opportunity, the net swims the enterprise to pursue the bigger benefit to start the rapid expansion: Opens the new server, expands the operation team.　　But there is no forever popular online games, the prosperity of opportunism brings about inevitable decline. Is there a better solution? The answer is yes, but the nine-city move shows that they clearly did not find the right answer. For small and medium-sized online gaming companies, looking for proxy opportunities is clearly not bad. After getting the opportunity, blindly expanding is their crux. Reasonable planning, steady expansion, platform-wide, diversified routes for the development of online games after the foundationFoundation。 However, the pursuit of profit is the nature of entrepreneurs, ready to make a vote to leave the enterprise is not a minority.　　In front of the interest, how many net swims enterprise can keep sober mind? No doubt, online gaming is still one of the few money-making industries in the Internet. According to the Xinhua news agency, according to the latest release of the "China Online game Industry Development Report" shows that 2009 China's online game market scale grew 49.6%, to 31.08 billion yuan. According to the development trend of the global online game industry, the market share of China will increase by about 5% per year. By 2012, the market scale of China's online games will reach 68.62 billion yuan, and the global market share will reach 46.9%. These figures are very exciting on the surface, but think carefully, how many Chinese net swims enterprise can support this kind of huge scale?　　China's online gaming industry is in the overdraft in the spring. This shows that the blind ascension of scale can only lead to inevitable decline. In the near future, how many net swims enterprise layoffs storm will repeat? Now it seems that the Chinese online games industry to have substantial development, the need to upgrade is not just the scale.