The rise of mobile, socialized and vertical markets

Venture Capital Mayfield Fund Management fund more than 3 billion U.S. dollars, the direction of investment include cloud/saas, mobile, socialization, energy technology and large data. Its President Navin Chaddha recently on the development trend of the electronic market to talk about their own views, we compile the following for your reference.

Vertical market Rise: E-commerce market capacity is large enough, not ebay, Amazon, Taobao and other large-scale E-commerce site winner-all. The vertical market for specific needs of a particular group of users has its own living space, such as Mushroom Street.

Globalisation cannot go global: Amazon and the like are not going to be able to carry out a strategy, and there will always be a time when local companies can beat these giants by relying on a customized business model. In China, Taobao has a 65% market share, and India's Flipkart is also important.

Subversion platform: New platforms like Mobile are a subversive force for the old power of E-commerce. Poshmark is an excellent example, this vertical female fashion store simplifies the user selection and purchase of the product experience, allowing users to click a few clicks to put fashion items into the closet, anyone can shop directly on the phone. Easy access (via a mobile camera) and easy browsing (similar to Instagram but specifically for shopping) are the hallmark of a new platform for this type of target group.

Offline/Offline Markets: Offline mode has begun to be subverted by the online market. The ubiquity of smartphones, the Internet and rapid local expansion, such as Groupon and Yelp, make this subversive possible. Craigslist has ruled for some time, but now users need simpler, more vertical experiences, and security and social identities are not what the market needs. In other words, in addition to mobile/online products, also requires a high degree of localization, experience of operating excellence, these are not easy to do. Examples include Uber and zimride in the field of transportation, the Lyft of personal services, the Postmates of Express, and the Airbnb of real estate rentals.

So there are still plenty of opportunities to create market-style, game-changing companies. With the rise of web socialization and mobility, the characteristics of today's market are worth the attention of entrepreneurs. These features can be categorized as ACCESS-accessibility (accessibility), curatorial (curation), community (community), efficient business (efficient commerce), simplicity, and symmetry (symmetry).

A successful market on a mobile platform can be addictive and accessible anytime, anywhere. The best example of this is OpenTable mobile apps, which make it easy for users to find restaurants and book seats.

These markets quickly expand their catalog listings through crowdsourcing, far like ebay, near Etsy, but the importance of the curatorial is unprecedented, and its origins can make data/analysis or social signals. The showrooms that evolved from Poshmark is a good example of more than 4000 items on display each day, and sellers can organize items on display based on "designer", "theme" or "recent shelves." Such a strategy is crucial for users who are mobile and have limited browsing time.

Now the market by increasing the level of socialization has gone beyond the comments and ratings based on the 1.0 version of the market. This layer of socialization brings the real identity to sellers/buyers, and socialization is directly recommended by trusted friends to make it a powerful free marketing channel. Fab subscribers show their proud design sensitivity by displaying the products they buy. More than 50% of its users are shopping through social media.

Efficiency and unimpeded commerce as a business model has been understood by the user, Amazon's one-click shopping still dominate the market. This is also an essential option for the mobile market. The latest cherry is a good example of this car-wash mobile app that takes three clicks to complete the search, arrange, and pay for car wash.

The concept of design priorities requires simplicity in today's market. This is the case with exec, a mobile app like TaskRabbit that allows users to enter tasks that need to be done and then pay for them without having to enter too much data.

Finally, in the collaborative consumer movement led by the market is becoming increasingly symmetrical, sellers and buyers overlap significantly increased, more and more people to rent, share their own things, this is very different from the past only a few big sellers. The exponential growth of Zimride's Lyft services, where sellers provide their own parking spaces, is a problem.

The "mobile, social, vertical" era of the market has just begun, and entrepreneurs around the world are using these basic behaviors to start businesses. Have you found your goal?

Source: 36Kr