The sale of goods has really achieved the degree of marketing greater than the essence of goods

China is a wonderful market, our merchandise sales have really achieved the degree of marketing is greater than the essence of goods. Many people say this is a feature of the new Age.

I would like to say. Feature your face.

What is the logic of business?

Effective goods —————— to the required customers

What is a valid product, is to meet the customer needs of goods, and the more affordable the better

What is required customers, natural need your merchandise or be marketing "brainwashing" Customers (detailed: diamond, a can see not eat a bit shiny, hard texture point of the broken stone, sell tens of thousands of hundreds of thousands of. is marketing the best case of brainwashing)

In the above analysis of the commercial basis of the logic to counter the big business now Taobao day Cat do Things

Do the promotion, shop decoration. Although customers will like it. But customers often don't know what they want. You just blindly satisfy him, in the end, he griping you are dead. As a businessman, you have to be more forward-looking than him while satisfying customers. Otherwise, the market would have to break down sooner or later.

For instance. is the tree valuable? Trees don't take time to manage, they are everywhere on the hillside. If we are free to cut down. Naturally, the estimated 10 years or so, as long as someone's place, a radius of hundreds of kilometers. All the peaks must be bald.

So what comes with it. Is the deterioration of the air quality, is the raging sand, is a stronger greenhouse effect and other geological hazards. And then, it's the human race.

Therefore, merchants must pay attention to your crazy promotion to the user's negative effect, to the market negative effect.

So in the crazy promotion of the path, I operate.

Here are some of my humble opinion

Let's take the iphone for example. More mobile phones than the iphone on the market? A phone that's cheaper than the iphone? But why the iphone does not cut prices, there is no giveaway, everyone crazy Rob. Why the iphone does not spend a lot of effort to engage in a variety of marketing situations, consumers dig three feet also want to first engage in parallel imports.

Because the iphone is a real effective product. At the peak of the iphone.

Appearance, it was unique. Performance, it is unique. Fame, it is unique. function, has not been able to say that is unique, true to an app store seconds to kill countless smart phones.

In front of the iphone, all smartphones were smart toys.

But what do Chinese local businesses do? Marketing, marketing, or marketing. Advertising, advertising, and not a life of advertising.

I do not deny that marketing in the process of the importance of commodity circulation, but not the cart before the horse to abandon the essence of the function and only marketing.

No reasonable value of goods, all marketing, is fraud. But a lot of people may say that the diamond-broken stone is no more deceptive than my product. 、、

Maiga!!!

The advertising of diamonds is the business strategy of grafting love, and its advertisement itself is a part of diamond value. It's like "caffeinated sugar syrup" cola. Advertising itself is part of the value of his goods. His ads are more than just propaganda. Understand wood?

But on Taobao day cat. We are not at all ready to make a coupon, rebate, through train. These broken things really only propaganda effect, not the broken stone "diamond" and Sugar Water "cola" advertising value-added.

But businesses are still fighting for these broken things. Even in order to provide more promotional costs, began in the product on foot, Jerry what the endless stream.

What is the negative effect of this approach? In the short term, the consumer is not discerning, you really succeed.

But in the long run. Do not know, he will natural goods than the goods ah. The days are long when consumers find that your product is flashy or that nothing is worth it. He's not playing with you.

Now everyone is a brain to marketing. What are the consequences? is to aggravate the deterioration of the market, until the integrity of the network to the complete abolition of the system.

A lot of people may say here, Taobao Cat has praised the bad reviews AH.

Come on. That thing even without all kinds of brushes, but according to some objective phenomenon, the loss of authority or weakening is also a necessity.

I don't know?

As a half of the net shopping family. My cat Taobao shopping, in the same kind of product prices vary, promotional means of different kinds of the battle, I faint. Then I choose the cheap Hequi to open at the same time. Look at the evaluation of bad reviews.

Guess what?

Special Mody, expensive or inexpensive, are 70% or 80% high praise, 10% of the comments. As well as sporadic broken comments.

You say, the authority of the praise difference is still there. (Of course, this phenomenon also avoids the catalytic effect of various brushes)

And, add a personal experience. Zeng Net buys an item, quality problem. Intend to give a bad comment. 、、

Customer service sister Soft weak voice call me: sir, we do not easy to do shop, for the quality of our deep apologies, and give you the X RMB compensation, can give a favorable comment. Please ...

Then you say, what do you say I do. Only in the spirit of pity a fragrant jade. In the money plus beauty of a phone call to the difference into praise. Still have to make up a sentence although the problem. But the store service is in place after sale

And this will lead to what, the whole evaluation of the system's authority greatly reduced.

This situation lasted a long time, as a shopper, I once again like the name of Lu Xun's novel: Hesitation!!

"Omit 10,000 words here ... ”

Marketers, know what it's like to be a mature consumer.

Not a low price, and certainly not a high price. It's worth the money, and then it's the value of the thing. That's the core of the deal.

You can sell a thing on Taobao day cat 100W, but if he brings me the value is 200W. I can't afford to get sick.

But if you give me the value is 1, you low price to 5 yuan. I don't buy it either. Unless you use the beauty meter.

Please merchants. Don't be a brain decoration shop, not at all. Save some money, make or sell a valid product with your heart.

I really hate all kinds of destructive, false promotions to Grandma's home. (Small white users even if the short-term awareness, long time they will mature, then will be as disgusted with me drop.) ）——

“。。。。。。。。。。。。。 And then omit 10,000 words.

Some time ago to see the analysis of the article. Taobao has only a limited number of products cattle shop. I remember selling chili peppers.

But others have done the extreme, from the production of raw materials, to production technology, to the cultural heritage of the excavation.

Then, although he did not understand what he said, but also have an unknown feeling.

So, suddenly let me have a pay also worth feeling.

Then I recommend him to a friend who likes to eat chili.

Similarly, I buy socks on the internet.

Wool socks, special. Gold Rush Discount after a box of about 35. A box of 4or5 double. (Don't remember birds)

And then, it sucks for six months. Since then, the store has not gone. Although he still has expensive quality may be better. But brother didn't believe it.

Finally, continue to look for Low-cost Taobao cat. And then buy a few times, still not durable.

Last. Can only return to the embrace of Rosa. Even if his price is almost the highest on average.

But why didn't I just choose Rosa at first? Because I knew he was famous, so it must be expensive.

I am in Taobao day cat search, is to buy not famous. But the quality is similar.

It means that when it comes to value for money, I'm going to need something super (Small business to challenge the Giants). But if I can't find a value for things. I can only return to the essence of value for money.

This pattern is absolutely unsustainable for cheap bargains for users who want to be cheaper.

So, to continue to give objective analysis, other selling socks can not really do and the quality of Rosa?

Many people will say, do it, but not sell the price ah.

Your sister. Can't you tell the user how to choose the socks in white language first? When you tell me how to distinguish the socks from the bad.

I will be natural to you.

Why? Because even Rosa told me how to choose. But he's famous. Being famous means advertising costs are not low. And these costs must be diluted to the user.

This means that in the price of the Rosa can not be lower than the small merchants. Even if he has a big advantage, but in terms of a single product, he is too big to go. Understand Wood

But will Vanessa die? Of course not. There are some people who have a brand pursuit. Those people, naturally, are the users of Rosa. But I this stingy but value the quality, does not seek the reputation, the nature is your customer.

At the end of the line, I will advise the merchant again.

If you're crazy about promotions, cut prices and secretly drop quality. I am sorry that when I realized, it was the day of your downfall. So, please return to the commercial nature.

And, as for Mr Ma's small and beautiful strategy, it seems to me that the basis of his reliance is also to return to the commercial nature. To meet the needs of different segments of the population with effective commodities. You know, every group of people will create a small circle. This coterie has a different preference for the mainstream goods they prefer.

Therefore, why lay down the blood spell, hollowed out what the through-train a kind of propaganda, hurried to bring only some no sticky flow-type users. Plowing tens of thousands of or Guiche needs your users. Let them grow freely in your pond. When their needs are met, they will naturally pay you the price you deserve.